Hotel Mediteran is situated in the picturesque town of Ulcinj, only 100 meters from the beach and downtown. Although close to the city, Hotel Mediteran is protected from the noise and bustle, and as such it represents a true natural reserve ideal for family vacation and enjoyment in delights of the coastline. The hotel features a restaurant, banquet and wedding hall, conference hall, bar and swimming pool.

1. Suzana Taipoviq
Anila Medja
Idina Harusha
Titina Tishi

2. AGENDA
• INTRODUCTION
• MISSION
• VISION
• DEPARTMENT OF HMU
• PRODUCT AND SERVICES OFFERED
• KEY ISSUE/OPPORTUNITY
• SWOT
• CONTINGENCY PLAN
• SUMMARY

3. INTRODUCTION
Hotel Mediteran is situated in the picturesque town of Ulcinj, only 100 meters from the
beach and downtown. Although close to the city, Hotel Mediteran is protected from the
noise and bustle, and as such it represents a true natural reserve ideal for family vacation
and enjoyment in delights of the coastline.
The hotel features a restaurant, banquet and wedding hall, conference hall, bar and
swimming pool.

4. MISSION




TO BE THE FIRST CHOICE FOR GUESTS, COLLEGUES AND BUSINESS PARTNERS.
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
NO COMPROMISE WITH THE QUALITY AT ANY COST
PROMOTE THE ULCINJ OFFER

5. VISION
 TO BE ONE OF THE STARS THAT MAKE MEDITERRANEAN SHINE

6. VISION
HMU
 Investing in people and ability to do business.
 Building strong partnerships within their own company and
with their owners across the world.

7. DEPARTMENT OF HMU








HEAD DEPARTMENT
SALES AND MARKETING DIVISON
ACCOUNTS DEPARTMENT
HUMAN RESOURCE DIVISION
FOOD AND BEVERAGES DEPARTMENT
SECURITY DEPARTMENT
FRONT OFFICE
MAINTAINANCE DEPARTMENT

8. VALUES
 ENTERPRISES EXIST TO SERVE
THE SOCIETY
 TEAM WORK
 BEING ETHICAL
 INTEGRITY
 MERITOCRACY

9. Broad idea of the product and
services offered
 Events :





Social events
Weddings, Fund-raising parties, sports groups, Anniversaries, etc…
Event planners available that will help you plan that special occasion.
Meetings
technology support, small to grand scale conferencing centers.

10. Broad idea of the product and
services offered
 Specials and Packages offered:
 Last minute weekend package,
Design your own trip, and
Escape packages.
 Senior traveling packages
 Government & Military packages

11. SWOT
STRENGTHS
•
•
•
•
Strong brand recognition
Diversified Portfolio
Owner Appreciation
Proprietary IT System
WEAKNESS
•
•
•
OPPORTUNITY
•
•
•
Brand Consistency
Customer Relation
Management
Increasing World
Travel & Tourism
Principal-Agent
Pre-assignment
Multiple ERP systems
THREATS
•
•
•
Intense Competition
Exposure to cyclical downturns
Rising cost of air fare

12. SWOT
STRENGTHS
•
•
•
•
Strong brand recognition
Diversified Portfolio
Owner Appreciation
Proprietary IT System
WEAKNESS
•
•
•
OPPORTUNITY
•
•
•
Brand Consistency
Customer Relation
Management
Increasing World
Travel & Tourism
Principal-Agent
Pre-assignment
Multiple ERP systems
THREATS
•
•
•
Intense Competition
Exposure to cyclical downturns
Rising cost of air fare

13. SWOT
STRENGTHS
•
•
•
•
Strong brand recognition
Diversified Portfolio
Owner Appreciation
Proprietary IT System
WEAKNESS
•
•
•
OPPORTUNITY
•
•
•
Brand Consistency
Customer Relation
Management
Increasing World
Travel & Tourism
Principal-Agent
Pre-assignment
Multiple ERP systems
THREATS
•
•
•
Intense Competition
Exposure to cyclical downturns
Rising cost of air fare

14. SWOT
STRENGTHS
•
•
•
•
Strong brand recognition
Diversified Portfolio
Owner Appreciation
Proprietary IT System
WEAKNESS
•
•
•
OPPORTUNITY
•
•
•
Brand Consistency
Customer Relation
Management
Increasing World
Travel & Tourism
Principal-Agent
Pre-assignment
Multiple ERP systems
THREATS
•
•
•
Intense Competition
Exposure to cyclical downturns
Rising cost of air fare

15. Strategy
Get involved in the community they are in.
Develop marketing strategies to promote new hotel locations.
For example: TV commercials.
Find outstanding staff to employ at new departments.

16. Strategy
 Adjust pricing rates to the specific areas to make sure the
rates are competitive.
 Incorporate hotel activities that will allow guest to enjoy the
surrounding city and tourist spots. Example: mountain
climbing, Lake Sail, Old City excursions, excavating in Shas
ruins.

17. Challenges:
• Finding well developed personnel to deal with many different
people at the same time.
• Ensuring that there is a well established hotel security.
• Making sure that the hotel rates satisfy each and every
customer.

18. Challenges:
• Making sure hotel activities do not interfere with local
businesses.
• Having employees that can speak all major languagesEnglish, German, French, Italian, Swiss, etc.

19. Challenges:
• Finding innovative ways to show people the area in new ways.
• Making sure the hotel does not negatively affects the local
population and cultures.

20. CONTINGENCY PLAN
• Encourage customer interaction
• Build Loyalty base
• Utilize existing system

21. CONTINGENCY PLAN
• Using the guest data to target market segments
• Launch a Customer Relationship Marketing Campaign
• Social Media Marketing
• TV & Print ads
• Focus of campaign will be core customers, using On data and surveys to
collect information about and communicate with customers
• Cost Estimate: $50K/5 Years
• Time Estimate: 5 Years

22. Keys to success
•
•
•
•
•
Being proactive
Being innovative
Being compassionate
Being productive
Being environmentally conscious

23. Keys to success
• Being competitive
• Being helpful
• Being culturally conscious

24. SUMMARY
Opportunity/Key Issues:
Design &
Testing
(8 Months)
Proposed Alternative:
Brand differentiation
•
Customer Personalization
•
Alignment and Execution
Integrating existing System
Add Customer Personalization and
Monitoring Performance
•
•
•
•
Feedback Component
Implementation
& Training
(2 Years)
Remodel
all units
(Ongoing)
•
Coach Front desk Staff
•
Monthly Performance Reports

25. Thank you
for your
attention