Visual content marketing uses visual elements like images and graphics to present content in an engaging way. It can take many forms, such as infographics, memes, comics, photos, and visual guides. Visual content is effective because 90% of information is visually processed by the brain 60,000 times faster than text. Videos on landing pages increase conversions by 86% and visual content is highly shareable on social media. Businesses using infographics see 12% more traffic than those without visuals, and posts with visuals receive 94% more engagement than those without. Good visual content tells a story that the audience can easily understand.

1. Meera Krishnan
Web Designer, iconnect360

2. What is Visual Content Marketing?

3. What is Visual Content Marketing?
Visual Content Marketing is basically content
marketing with a strong emphasis on the usage
of imagery and graphical elements.

4. What is Visual Content Marketing?
Content in text Content presented
visually
Ability is limitless.
Do more, be more.

5. Popular Types of Visual Content

6. Infographs
Involves taking lengthy data and presenting in a simplified and
effective visual way.
Success Stories

7. Memes
A "meme" is a virally-transmitted cultural symbol or social idea
presented thought an image or video.
Success Stories

8. Comics
Cartoons as a way to depict content or an idea.
Success Stories

9. Photos
A collection of photos to highlight a visual story.
Success StoriesSuccess StoriesSuccess Stories
Target’s Pinterest Board Starbucks on Instagram Coca-Cola On Tumblr

10. Visual Guides
Visual guides guides take the content and format of an
ebook, but display them in a highly visual way.
Success Stories

11. Why Visual Content?

12. Why Visual Content?
• 90% of information transmitted to the brain
is visual. Visuals are processed 60,000X faster
in the brain than text.

13. Why Visual Content?
• Videos on landing pages increase average
page conversion rates by 86%.

14. Why Visual Content?
• Visual content is social-media-ready and
social-media-friendly. It’s easily sharable and
easily palatable.

15. Why Visual Content?
• Businesses who market with infographics
grow in traffic an average of 12% more than
those who don’t.

16. Why Visual Content?
• Posts with visuals receive 94% more page
visits and engagement than those without.

17. Good Visual Content Tells A Story
If your visual is good, chances are your audience
already know what you are talking about.