How To Get More Customers With Direct Debit Billing
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Are you looking for solutions to increase your business cash flow? Or perhaps you are looking to create flexible payment plans to cater to your business needs?
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How To Get More Customers With Direct Debit Billing
- 1. Daniel Moy National Sales Manager Dan is a hard-working, fun-loving jokester. He also really cares about delivering the best service and products to his clients. Meera Krishnan Website Developer & Designer Dedicated and passionate about creating websites, Meera is willing to forsake sleep and food to get the job done. HOW TO GET MORE CUSTOMERS WITH DIRECT DEBIT BILLING
- 3. Sydney
- 5. AUSTRALIA NEW ZEALAND SINGAPORE MALAYSIA THE PHILIPPINES HONG KONG TAIWAN CHINA
- 7. Daniel Moy National Sales Manager Dan is a hard-working, fun-loving jokester. He also really cares about delivering the best service and products to his clients. Meera Krishnan Website Developer & Designer Dedicated and passionate about creating websites, Meera is willing to forsake sleep and food to get the job done. HOW TO GET MORE CUSTOMERS WITH DIRECT DEBIT BILLING
- 8. Daniel Moy National Sales Manager Dan is a hard-working, fun-loving jokester. He also really cares about delivering the best service and products to his clients. Meera Krishnan Website Developer & Designer Dedicated and passionate about creating websites, Meera is willing to forsake sleep and food to get the job done. HOW TO GET MORE CUSTOMERS WITH DIRECT DEBIT BILLING
- 9. Increase your SALES REVENUE in the next 12 months by as much as 40% or more
- 10. KEEP more customers for longer, with subscription billing. You would need a direct debit billing system that is versatile enough to help you achieve your business goals 6 Ways to get more customers
- 11. Subscription and Recurring Business Models
- 12. 80% of companies are seeing a change in how their customers want to access and pay for good and services - Based on The Economist’s study -
- 13. 50% of those companies are changing their pricing models as a result - Based on The Economist’s study -
- 14. Pricing and packaging your product or service What we will cover today 2 Automate payment collection 3 Acquire customers across multiple channels Automate failed debtors processes 5 Stay up-to-date with your billing 6 Integrate billing into your system BONUS + Q&A 1 4
- 15. Pricing and packaging your product or service What we will cover today 2 Automate payment collection 3 Acquire customers across multiple channels Automate failed debtors processes 5 Stay up-to-date with your billing 6 Integrate billing into your system BONUS + Q&A 1 4
- 16. Pricing and packaging your product or service What we will cover today 2 Automate payment collection 3 Acquire customers across multiple channels Automate failed debtors processes 5 Stay up-to-date with your billing 6 Integrate billing into your system BONUS + Q&A 1 4
- 17. Pricing and packaging your product or service What we will cover today 2 Automate payment collection 3 Acquire customers across multiple channels Automate failed debtors processes 5 Stay up-to-date with your billing 6 Integrate billing into your system BONUS + Q&A 1 4
- 18. Pricing and packaging your product or service What we will cover today 2 Automate payment collection 3 Acquire customers across multiple channels Automate failed debtors processes 5 Stay up-to-date with your billing 6 Integrate billing into your system BONUS + Q&A 1 4
- 19. Pricing and packaging your product or service What we will cover today 2 Automate payment collection 3 Acquire customers across multiple channels Automate failed debtors processes 5 Stay up-to-date with your billing 6 Integrate billing into your system BONUS + Q&A 1 4
- 20. Pricing and packaging your product or service What we will cover today 2 Automate payment collection 3 Acquire customers across multiple channels Automate failed debtors processes 5 Stay up-to-date with your billing 6 Integrate billing into your system BONUS + Q&A 1 4
- 21. Pricing and packaging your product or service What we will cover today 2 Automate payment collection 3 Acquire customers across multiple channels Automate failed debtors processes 5 Stay up-to-date with your billing 6 Integrate billing into your system BONUS + Q&A 1 4
- 22. Something we’ve tested and refined over twenty years of being in the subscription business Some brought us good results while others were colossal failures Share ideas that we tried and actually worked for us Balance increasing the revenue VS retaining more customers DISCLAIMER
- 23. Pricing and Packaging your product or service Pricing and packaging your product or service1 keep it simple.
- 24. Pricing and packaging your product or service1
- 25. Automate Payment Collection Automate Payment Collection2
- 26. Acquire customers across multiple channels Acquire customers across multiple channels3 Destination Websites Landing Pages Email Marketing Social Media
- 27. Destination Websites Acquire customers across multiple channels3
- 28. Landing Page Acquire customers across multiple channels3
- 29. Social Media Acquire customers across multiple channels3
- 30. Email Marketing Acquire customers across multiple channels3
- 31. Ezypay Online Signup Form Acquire customers across multiple channels3
- 32. Pricing and packaging your product or service Recap 2 Automate payment collection 3 Acquire customers across multiple channels Automate failed debtors processes 5 Stay up-to-date with your billing 6 Integrate billing into your system BONUS + Q&A 1 4
- 33. Pricing and packaging your product or service Recap 2 Automate payment collection 3 Acquire customers across multiple channels Automate failed debtors processes 5 Stay up-to-date with your billing 6 Integrate billing into your system BONUS + Q&A 1 4
- 34. 8/9/2016 Automate failed debtors processes4 Automate failed debtors processes Failed payments
- 35. Automate failed debtors processes Failed payments Automate failed debtors processes4
- 37. Automate failed debtors processes Automate failed debtors processes4 Failed payment Email Notification Pay-me-today Link Toll free number
- 38. Stay up-to-date with your billing Stay up-to-date with your billing5 Payment Plan Module Reporting Module Customer Module
- 39. Stay up-to-date with your billing Stay up-to-date with your billing5
- 40. Stay up-to-date with your billing Stay up-to-date with your billing5
- 41. Stay up-to-date with your billing Stay up-to-date with your billing5
- 42. Integrate billing into your system Integrate billing into your system6 Direct Debit Billing System CRM Solution
- 43. What is API? Integrate billing into your system6 CRM System Ezypay send information receive data update Ezypay send back data
- 44. Customer Load and Billing Integrate billing into your system6
- 45. Settlement Integrate billing into your system6
- 46. Update existing customer Integrate billing into your system6
- 47. Scenario: Cancellation Integrate billing into your system6
- 48. Failed payment scenarios Integrate billing into your system6
- 49. Conclusion Conclusion Keep it simple Make it Ezy Make it accessible Automate as much as possible Integrate if you can Outsource – use experts in key areas
- 50. Special Offer BONUS – Special Offer 30 DAYS OF FREE CUSTOMER LOADING FEES* *only applicable for new customers Valid until 30th of June, 2016
- 51. Established standard procedures in handling failed transactions Automated process Fully trained customer support team
- 52. Q&A
Editor's Notes
- Introduce about Ezypay
- Located in Sydney
- Multiple awards
- Remind everyone to keep the questions till the end of the webinar, as we will have a Q&A session
- Value able bonus tips at the end
- Thanks Meera for the introduction and thank you to everybody who’s watching this webinar. It’s an honor for me to be the one presenting this webinar today.
- As of any webinar session, we are here to share information that we have learned in hopes that it would also help you in some way. Our objective is to change the way you look at the future of your business and if you do apply the subscription model to your business, even as an add-on segment, I guarantee that it will increase your sales revenue by at least 40% in the next 12 months. I think we can all agree that earning that much surplus without requiring more resources would make 2016 a pretty good year for doing business. So let’s get started.
- We will touch on 4+2 ways to get more customers and just as important KEEP more customers for longer, with subscription billing. Before we start, we need to emphasize that in order to do direct debit you need a direct debit billing system that is versatile enough to help you achieve your business goals Not to worry though as we have that covered for you and we will show you how Ezypay payments system can support you all the way.
- Look around and you’ll see the rise of consumer and business services built around subscriptions and pay-per-use purchase models. Think about the services you subscribe to today – do you use NetFlix? Spotify? Amazon Web Services? Subscription and recurring revenue business models are the new norm.
- A recent survey by the Economist showed that 80% of companies are seeing a change in how their customers want to access and pay for good and services
- and 50% of these same companies are changing their pricing models as a result.
- These are the areas I’d like to cover today
- PRICING AND PACKAGING YOUR PRODUCT plays a critical part. Particularly given that your focus in a subscription business is building and monetizing customer relationships, you need to think about how to adopt more than a “set and forget” approach towards pricing that may have worked in the past.
- AUTOMATE PAYMENT COLLECTION by creating different payment plans with various billing frequencies to suit your business needs and trigger them by the appointed billing dates may it be weekly, monthly or yearly.
- ACQUIRE CUSTOMERS ACROSS MULTIPLE CHANNELS by automating customer acquisition workflows across multiple platforms and simplify the flow through simple signup experiences.
- ENSURE YOU AUTOMATE FAILED DEBTORS PROCESSES ASWELL including sending failed payment notifications, offering convenient and efficient ways for them to make good on outstanding payments, even incorporate automatic re-bills if they chose to sit back and do nothing.
- STAY-UP-TO-DATE WITH YOUR BILLING by keeping track of your customers payment collection through reports ranging from billing distributions, outstanding failed payment, trend analysis and many others
- INTEGRATE BILLING INTO YOUR SYSTEM by leveraging on powerful APIs., from creating a payment plan to exporting out settlement reports. Learn how you can customize billing processes that are unique to your business needs.
- We have a surprises for you. Stay till the end to hear about it Also, by the end, we’ll close with a brief Q&A. If you have any questions along the way, do type them in the question box that is available and we will address them later.
- Before we start, I just want to make a quick disclaimer that what we share with you today will not be an overnight success, in fact, it’s something that we’ve tested and refined over twenty years of being in the subscription business. We did not have much experience or even a strategy when we first started. In fact we tried many things – some brought us good results while others were colossal failures. So what we would like to share are the ideas we tried and actually worked for us. We hope it would help you too. Marketing isn’t hard, the trick is to balance increasing the revenue versus retaining more customers every year.
- Keep it simple. Don’t have too many options when you are starting out. Maybe start with a simple plan on a fixed recurring price plan – think when Netflix started at $10/month
- As you add new products, focus on driving upgrades with additional customer value and experiment with billing frequencies (weekly, fortnightly, monthly, annual, multi-year). Then as you gather more insight on customer segments and needs – add tiers with different feature sets and price points. As you get bigger and start to really fill out, start being more aggressive and start testing if raising your rates will earn more revenue for you even with a drop off in customers and finally if world domination is your thing and you go international – you will need to contend with multiple currencies. The good news is Ezypay can help you out in all of these areas.
- Acquiring leads online means more than just setting up a website. In fact there are many channels online that can be used to help you generate sales. We will look into 4 of the most common channels i.e. Destination Websites Landing Pages Email Marketing Social Media With Ezypay’s flexibility in creating payment plans and online signup forms, we make it easy to generate sales across all these 4 channels.
- Acquiring leads online means more than just setting up a website. In fact there are many channels online that can be used to help you generate sales. We will look into 4 of the most common channels i.e. Destination Websites Landing Pages Email Marketing Social Media With Ezypay’s flexibility in creating payment plans and online signup forms, we make it easy to generate sales across all these 4 channels.
- Acquiring leads online means more than just setting up a website. In fact there are many channels online that can be used to help you generate sales. We will look into 4 of the most common channels i.e. Destination Websites Landing Pages Email Marketing Social Media With Ezypay’s flexibility in creating payment plans and online signup forms, we make it easy to generate sales across all these 4 channels.
- Acquiring leads online means more than just setting up a website. In fact there are many channels online that can be used to help you generate sales. We will look into 4 of the most common channels i.e. Destination Websites Landing Pages Email Marketing Social Media With Ezypay’s flexibility in creating payment plans and online signup forms, we make it easy to generate sales across all these 4 channels.
- Acquiring leads online means more than just setting up a website. In fact there are many channels online that can be used to help you generate sales. We will look into 4 of the most common channels i.e. Destination Websites Landing Pages Email Marketing Social Media With Ezypay’s flexibility in creating payment plans and online signup forms, we make it easy to generate sales across all these 4 channels.
- Acquiring leads online means more than just setting up a website. In fact there are many channels online that can be used to help you generate sales. We will look into 4 of the most common channels i.e. Destination Websites Landing Pages Email Marketing Social Media With Ezypay’s flexibility in creating payment plans and online signup forms, we make it easy to generate sales across all these 4 channels.
- Let’s recap So far we’ve talked about pricing and packaging your product or service and then in the second step we talked about automate payment collection And then we were talking about acquiring customers across multiple channels
- Now we will move on to automating failed debtors processes
- Worried about how to approach your customer when payment fails? We have the solution. Failed payments need to be handled correctly in order to avoid dispute or dissatisfaction on the customer’s side. Otherwise it will lead to an unhappy customer who can potentially be quite harmful in helping grow your business.
- You want to be able to have multiple options at hand but you want to deliver a consistent and customer friendly process that makes it easy for your customer to get back on track as soon as possible with minimal fuss.
- Using Ezypay will mean that you are using the most effective provider in the market. For example, in Australia, we collect 99% of payments. So for every 100 transactions performed, the odds are that you will receive 99 of them and miss only 1 payment.
- At Ezypay, we provide business with 3 options to handle failed payments, however there is one option that is by far the most popular and involves our automatic re-bill The process goes like this: - The customer fails a payment Ezypay sends out an email notification with a toll free number to call or a pay-me-today link. Both options provide the customer with unique information to be able to make good on this payment straight away in real time using a credit card, wherever they may be. If the customer decides to they can pay you direct or ait until the automatic re-bill comes into play. - The automatic re-bill is set by you automatically when you set your account up with Ezypay. You tell us when to re-bill any outstanding paymnets if they are outstanding after x amount of days. - It’s at this point Ezypay has collect half of those that originally failed. - If the re-bill fails Ezypay sends a final notification and you would then need to decide to suspend the service or otherwise.
- Say no to paper work and spend less time on tedious administration work. Ezypay allows you to track of your customers' payment collection through our comprehensive Customer, Payment Plan and Reporting Modules.
- If you’re really looking to stay on top of things then maybe an integration into your existing CRM or propriety system is for you. Instead of spending months integrating billing into your application, our Ezypay API makes it so simple and gets the job done in a matter of days. Here are some of the things that can be done with our APIs.
- Before we go further, let’s understand what is an API? API (Application Program Interface) consists of a set of commands, functions and protocols which are used by programmers to interact with and build software applications instead of writing them from scratch. API basically functions as the digital middleman. This middleman accepts requests and, if that request is allowed, returns the data. The middleman also informs programmers about everything they can request, exactly how to ask for it and how to receive it.
- How we can do all this with Ezypay
- Before we end this web session, I’d like to share with you one secret….
- The reason why Ezypay has had a successful track record of 99% payment collection is because we’ve already established standard procedures in handling failed transactions in the past twenty years and the process is also automated because we always discourage our merchants from directly contacting their customers about billing issues. Our customer support team is trained to amicably handle such billing matters because we understand that customer retention and loyalty is the direct solution to avoiding active churn, which is when the customer actively tries to cancel their subscription to your business.
- And that brings us to the very end of this webinar. Thank you for watching and stay logged on if you would like to participate in the Q&A just in case you would like to know more about Ezypay and how we can help you get more customers with direct debit billing.