Getting SEO & Sales Results From Your Content Marketing

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Content so often falls flat. So how do you deliver content that your target audience will lap up, that will benefit your website in terms of SEO, and that will benefit your business in terms of sales? Get the tips, tricks and tactics to take away with you, and take your content to the next level. Including: - The importance of consistent and user-focused content for sales - The importance of consistent and user-focused content for SEO - An actionable Content Development Process to maximise sales and SEO benefits - How to measure the success of your content and use the data to fuel business decisions and further content

Marketing

Why Create,
Publish &
Distribute
Content?

Reach
Traffic
Twin
Audiences
Likes
Voicing
Interests
Optimise
for
Keywords
Instant
Actions
Results-
Focused
Why Create, Publish & Distribute Content?

Traffic
Quality
Offer
Value
Target
Audience
Optimise
for
Intent
Relation-
ships
Removing
Doubt
Aiding
Decisions
User-
Focused
Why Create, Publish & Distribute Content?

It’s not about what you want your
target audience to know about, or what
interests you.
Results-Focused vs User-Focused

It’s not about what you want your
target audience to know about, or what
interests you.
Results-Focused vs User-Focused
It’s about what your target audience
wants to know about and what
interests them.

Content for SEO?
SEOGenerate
Links
Traffic
On-Page
Metrics
Social
Signals
Keyword
Relevancy

Content for Sales?
SalesAid Decisions
Remove
Doubt
Explain &
Inform
Drive Actions
Build
Relationships
Data Capture

Content for SEO vs Content for Sales
Content
for
SEO
Content
for
Sales

Does your
content end
a search?
The ‘2 Birds, 1 Stone’ Approach

The ‘2 Birds, 1 Stone’ Approach
SEO &
Sales
Solve
Queries
Tailor the
Experience
Earn Links
Have a
Sticky Site
Quality not
Quantity
‘Best in
Show’

3 Steps to Creative & Consistent Content
Audience
Interests
& Doubts
Content
Solution

Audience
Interests
& Doubts
Content
Solution
3 Steps to Creative & Consistent Content

• Recently engaged
• Primarily 25-40
• Male or Female
• Already booked a venue
• Enthusiastic but time-poor
• Limited photography knowledge
• First experience of booking
3 Steps to Creative & Consistent Content
Audience

3 Steps to Creative & Consistent Content
• What happens on the day?
• How many hours?
• Getting along?
• Costs & Add-ons?
• Image rights?
• Venue experience?
• Photo style? Interests
& Doubts

• Wedding Photographer Day Plan
• Guide to Wedding Photo Image Rights
• Guide to Wedding Photography at Venue X
• Portfolios
• Style Guides
3 Steps to Creative & Consistent Content
Content
Solution

Creative, Valuable Content or Content Clutter?
End a
Search
Target
Audience
Focus
Offer
Value
Build
Relation-
ships
Help
Make
Decisions
Remove
Doubt

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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

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Getting SEO & Sales Results From Your Content Marketing

1. Getting SEO & Sales Results From Your Content Marketing

3. “Nikon D800 replacement imminent”

5. Why Create, Publish & Distribute Content?

6. Reach Traffic Twin Audiences Likes Voicing Interests Optimise for Keywords Instant Actions Results- Focused Why Create, Publish & Distribute Content?

7. Traffic Quality Offer Value Target Audience Optimise for Intent Relation- ships Removing Doubt Aiding Decisions User- Focused Why Create, Publish & Distribute Content?

8. It’s not about what you want your target audience to know about, or what interests you. Results-Focused vs User-Focused

9. It’s not about what you want your target audience to know about, or what interests you. Results-Focused vs User-Focused It’s about what your target audience wants to know about and what interests them.

10.

11. Content for SEO & Sales

12. Content for SEO? SEOGenerate Links Traffic On-Page Metrics Social Signals Keyword Relevancy

13. Content for Sales? SalesAid Decisions Remove Doubt Explain & Inform Drive Actions Build Relationships Data Capture

14. Content for SEO vs Content for Sales Content for SEO Content for Sales

15. Does your content end a search? The ‘2 Birds, 1 Stone’ Approach

16. The ‘2 Birds, 1 Stone’ Approach SEO & Sales Solve Queries Tailor the Experience Earn Links Have a Sticky Site Quality not Quantity ‘Best in Show’

17. How to Produce Content for SEO & Sales

18. 3 Steps to Creative & Consistent Content Audience Interests & Doubts Content Solution

19. Audience Interests & Doubts Content Solution 3 Steps to Creative & Consistent Content

20. • Recently engaged • Primarily 25-40 • Male or Female • Already booked a venue • Enthusiastic but time-poor • Limited photography knowledge • First experience of booking 3 Steps to Creative & Consistent Content Audience

21. Audience Interests & Doubts Content Solution 3 Steps to Creative & Consistent Content

22. 3 Steps to Creative & Consistent Content • What happens on the day? • How many hours? • Getting along? • Costs & Add-ons? • Image rights? • Venue experience? • Photo style? Interests & Doubts

23. Audience Interests & Doubts Content Solution 3 Steps to Creative & Consistent Content

24. • Wedding Photographer Day Plan • Guide to Wedding Photo Image Rights • Guide to Wedding Photography at Venue X • Portfolios • Style Guides 3 Steps to Creative & Consistent Content Content Solution

25.

26.

27. Equity Partner vs Salaried Partner

28. Key Takeaways

29. Creative, Valuable Content or Content Clutter? End a Search Target Audience Focus Offer Value Build Relation- ships Help Make Decisions Remove Doubt

Getting SEO & Sales Results From Your Content Marketing

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