Content, simply put, is different kinds of information that we use to communicate, persuade, entertain, and advertise.

1. KEY INGREDIENTS
OF GREAT CONTENT
THAT SELLS
The success of your online presence depends entirely
on the quality of your content.

2. Content, simply put, is
different kinds of
information that we use
to communicate,
persuade, entertain, and
advertise.

3. WHAT MAKES GREAT CONTENT
GREAT?

4. Great Content isGreat content is
super easy to find,
period.
A well-written piece of
content is literally worthless if
it is not findable. When people
like your content, search
engines like it too and make it
more prominent.

5. Let’s talk about the
key ingredients
that build
Great content

6. 1.
Originality
Original things are matchless and
beautiful. Originality is one of the key
ingredients of great content. Create
unique content for your business in order
to achieve long lasting results.
Think out of the box and
write something original

7. Say when you really
have something to say
Copying content from
different sources will put
the credibility of your brand
at risk while unique and
relevant content will take
your brand to the next level
of success.

8. 2.
Actionabili
ty
Great content persuade
people to take the
desired actions.
Good content engages readers and
provides them with useful and
applicable information in a respectful
manner.

9. Call –to-action (CTA) is an important
part of result-oriented content. It guides
readers to take actions based on the
argument you built in your web copy or in
a blog post.

10. 3. Well
aligned
Your content should reflect
your brand message and
needs of your customers.
Personalized content caters the needs of
a specific group of people. Your content
should serve your targeted audience.

11. 75 %
consumers like when
brands personalize
their message
90%
consumers find
personalize content
useful
70%
consumers prefer to do
business with brands
that offer relevant info

12. 4.
Engagement
Great content has the
power to engage
readers.
Engaging content makes it
easy for you to connect with
potential customers and
increase conversion

13. 5.
Interactiv
ity
Interactivity plays
important role in building
interest of readers.
Add games, calculators, small tools,
quizzes, survey, and other forms of
interactive content to engage modern
consumers.

14. 6.
Memorabilit
y
Memorable content stays in
readers’ mind for a long
period of time.
Write content that has the power to
leave a long lasting impression.

15. Warning!
The attention span of modern internet
users is aroud 8 seconds.
15

16. Therefore, Say
Quick, Say
Well.
16

17. 6.
Diversit
y
Use of videos, images,
infographics, etc. has
become essential.
Great content delivers a message in
a diverse way using different
mediums. Simple and plain text is
not effective anymore.

18. According to Cisco, by 2017, video will account for
69% of all consumer internet traffic.

19. 19
A picture
is worth a
thousand
words
A complex idea can be
conveyed with just a single
still image, namely making
it possible to absorb large
amounts of data quickly.

20. 20
BIG CONCEPT
Bring the attention of your audience
over a key concept using
infographics, videos, icons or
illustrations.

21. Great content will lead to
Better SEO
rankings
Higher
conversion
Increased
engagement
Improved
brand image

22. “If you are not putting relevant content in
relevant places, you don’t exist.”
---- Gary Vaynerchuk

23. Ti
ps1 2 3 4
Integrate Focus Promote Optimize
Write content that
is compatible with
your business
goals.
Create strong
headlines that
your audience is
likely to search
Promote your
content across
social channels to
gain maximum
exposure.
Constantly
improve and
update your blog
posts, web copies,
articles, etc.

24. 24
ABOUT
US
Reach First is an Edmonton-
based full-service digital
marketing agency that
provides specialized online
marketing solutions to
businesses.

25. We’re a multi-disciplined
team of marketing specialists.
Being a leading online marketing agency in
Edmonton, we produce documented content
marketing strategies that get the results for
our clients.

26. info@reachfirst.com 1-844-777-3224 www.reachfirst.com
Drop an email or give us a direct call
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