1. The document highlights recent digital innovations and updates from platforms like Facebook, Instagram, and Salesforce. These include new features like Facebook Stories, Instagram Emoji Slider, IGTV video uploads, and Salesforce Einstein artificial intelligence. 2. It also summarizes key findings from Google's "Year in Search" report about the growing impact of digital on business sales and the trend toward digital transactions and e-commerce. 3. Upcoming features that may be coming to Facebook include branded content matching and monetization of Facebook Stories ads.

1. DigitalInnovations&Updates

2. Section
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We#CreatedASchbang
Let’s start with showcasing some of our work for different brands
Integrated campaigns, media campaigns and topical content that related to
the audience and generated conversations

3. KayaSearchCampaign
Youtube: http://bit.ly/KayaSearch Microsite: https://www.kaya.in/search-is-over/
#TheSearchIsOver
#KayaHasTheAnswers
Social Media:
https://www.facebook.com/pg/Kaya
ClinicIndia/

4. FinolexIPLCampaign
Digital, Radio & Print
https://www.facebook.com/finolexwater/

5. RajasthanRoyalsIPLCampaign
Digital, Outdoor, Stadium
Branding & Print:
https://www.facebook.co
m/RajasthanRoyals/

6. Mother’sDay

7. EarthDay

8. EnvironmentDay

9. EnvironmentDayWorkFeaturedonSocialSamosa
http://bit.ly/2uLAh3S

10. Eid
Mi Home: http://bit.ly/2Ls8BIl

11. Football
Mi Home: http://bit.ly/2NtWXgO

12. Father’sDay
Finolex Pipes: http://bit.ly/2O0un7G
Fevikwik: http://bit.ly/2Jz1CM4

13. Father’sDay
Godrej Nature’s Basket: http://bit.ly/2LkIlmq BBLUNT: http://bit.ly/2JAZgfq

14. Father’sDay
Dr.Fixit: http://bit.ly/2O12EDO
BEARDO for Men: http://bit.ly/2NsBvIR

15. Father’sDayWorkFeaturedonSocialSamosa

16. http://bit.ly/2mu9GEP
WorldNoTobaccoDayWorkFeaturedonAdgully,
SocialSamosa&BestMediaInfo
http://bit.ly/2JzMHRP
http://bit.ly/2uNNF7k

17. http://bit.ly/2zQSEKB
Click
3DcubeinnovationforPhilipsLightingIndia

18. 3DcubeinnovationforFevicol

19. Kaya’sSpintheWheel
Spin the wheel on Kaya’s Laser Hair Reduction Service Page

20. BaskinRobbinsadthatmadethe
audienceclick
A 25% jump in CTR with
this ad

21. BaskinRobbins
An e-commerce driven website for Baskin Robbins for the first time ever, creating a delightful experience for
every user. It has an extremely functional back-end which connects all their franchisees to one master admin
The online ordering
system is built in a
way wherein when
an order is received,
the closest store
receives it
https://www.baskinrobbinsindia.com/

22. SeriesofStopMotionVideos
forFevikwik
https://bit.ly/2KNENZK

23. SeriesofStopMotionVideosforSyska
https://bit.ly/2KCbyJR http://bit.ly/2JAdoFZ

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FacebookUpdates
1. Facebook Stories: Voice Posts, Story Archive & cloud
access
2. Facebook Messenger Updates
3. 3D posts

25. FacebookStories
Facebook Stories moves beyond the full-screen visuals with an audio option, along
with adding the option to archive Stories and a tool that saves photos and video to
Facebook to free up smartphone storage
The audio post adds a recorded message with a colorful background designed to mesh
with Stories’ full-screen flip through the visuals from the day

26. FacebookMessengeraddsnewAReffects
Messenger launches augmented reality effects for businesses, which let advertisers prompt
users to open their camera, which they can pre-populate with filters and AR effects
The effects can be used both to let users visualize products for sale as they might appear in
their homes and as marketing tools that encourage people to share branded content with
friends

27. Facebook Messenger is adding automated
translations to let buyers and sellers
communicate when making purchases
When users conduct a transaction through
Facebook Marketplace and they receive a
message in a language other than their
default language, Messenger’s M bot will
offer to translate it on their behalf
To start, translation features will be
available in the United States for translating
English to Spanish and vice versa
FacebookMessengeraddsSpanish
translations

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InstagramUpdates
1. Instagram Emoji Slider
2. Instagram Carousel Ads for Stories
3. Drive Traffic & Make Sales from Instagram
4. Instagram launches IGTV
5. Instagram introduces music to its Stories

29. InstagramEmojiSlider
The new Instagram Stories Emoji Slider enables users to ask their friends lets you ask your
friends the degree of whatever question you ask, so how sad, happy, angry, hot, or just about
any human emotion express-able through emojis, by sliding it on the meter of sorts

30. WaystoputEmojiSlidertouse
Emoji slider provides quantifiable data for brands on what the audience thinks about their
content
Create a story around one of your
product, engaging the audiences to
feel that their opinion in the story
matters
Evaluate products to know their
strengths and weaknesses
Testing material for responses
Know your audience better

31. Howweusedthe
Emojislider

32. HowweusedtheEmoji
slider

33. InstagramlaunchesCarouselAdsfor
Stories
This new feature allows brands to post up
to three pieces of content in three
different cards within a single ad
The format for these ads is same as that of
the organic media. For every ad, the image
displayed should be for 5 seconds by
default and the maximum length for the
video is 15 seconds per card
This format lets the advertiser tap into popular sharing trends like sequential storytelling and
mixing photo and video content

34. DriveTraffic&MakeSalesfrom
Instagram
Link your Instagram posts to the right products
or pages with Linkin.bio
Send your followers anywhere by linking your
Instagram posts to specific product pages, blog
posts, or websites
Build a shoppable instagram feed
Measure ROI
https://later.com/linkinbio/

35. InstagramlaunchesIGTV,
1hourvideouploads
Mobile first: IGTV is built for how you actually use your phone:
vertical and full screen
Simple and intuitive: It starts playing as soon you open the app.
You don’t have to search or browse
Curated: IGTV is focused on the creators you lobe most and
already follow on Instagram
Anyone can be a creator on IGTV and upload videos

36. InstagramlaunchesIGTV,
1hourvideouploads
In IGTV’s dedicated app or its in-Instagram experience, viewers
will be able to swipe through a variety of longer-form videos, or
swipe up to visit a Browse tab of personally recommended
videos, popular videos, creators
Users will also get callouts from the IGTV button alerting them
to new content
IGTV will also let creators develop Instagram Channels full of
their different videos that people can subscribe to
Creators will be able to put links in the description of their
videos to drive traffic elsewhere

37. InstagramintroducesmusictoitsStories
When you tap to add a sticker to a
photo or video in Stories, you’ll
now see a music icon.
Tap on it to open a library of thousands
of songs — you can search for a
specific song
When you’ve selected your song, you can
fast-forward and rewind through the track
to choose the exact part that fits your story

38. Instagramintroducesmusic
toitsStories
You can also choose a song before capturing a video. When
you open the camera, swipe to the new “Music” option
under the record button
Search for a song, select the exact part you want, and
record a video as the song plays in the background
When your friends are watching your story, they’ll hear the
song playing as they’re viewing your photo or video. They’ll
also see a sticker showing the song title and artist name

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CRM
1. Salesforce Delivers New Innovations for Digital

40. SalesforceDeliversNewInnovationsfor
Digital
New integrations between Salesforce Marketing Cloud and Google
Analytics 360 transform marketing effectiveness, and empower
marketers to deliver meaningful consumer experiences, powered by
the world’s #1 marketing platform and Google’s market-leading web
analytics solution
Salesforce Einstein is artificial intelligence for CRM, built into the
Salesforce Platform. Einstein now delivers nearly two billion
predictions every day, empowering business users to be more
productive, make smarter decisions and deliver more personalized
customer experiences
New marketing, commerce and service innovations across the
Salesforce Customer Success Platform empower companies to
personalize experiences that put the customer at the center of their
business
Read more: http://bit.ly/2zTqXAA

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HighlightsfromGoogle’sTheYearIn
SearchReport2017

42. DigitalDrivesBusiness
Research shows heavy impact of digital on sales across
verticals like media and entertainment, FMCG, BFSI and auto
In 2017, the term “digital” underwent a major paradigm
shift; from a support function under a brand’s marketing
strategy to an actual platform for business. In categories
like auto there was a direct correlation between online
research and offline purchase, with 20% of the sales in a
leading OEM being driven by digital
Whereas in categories like FMCG and banking, entire
transactions were being conducted online, with
consumers relying on Search to educate themselves and
also to look for products

43. DigitalTransactionsandE-
Commerce
Both are changing the way business is done online
Online consumer spending is expected to grow
2.5 times to $100 billion by 2020, led by growth
in e-commerce, travel and hotel, financial
services and digital media. The online spender
base will expand 2-3x it’s current volume to
reach 180-200M by 2020
174% growth in “Payment
Banks” searches while
searches for “Mobile
Wallets” grew by 70%

44. TheOmnichannelExperience
From fingertips to footfalls; Online and Offline are
merging to create a holistic story
The lines between online and offline blurred as
the consumer experience became a seamless mix
of the real and the virtual. Searching for stores
became an integral shopping experience in the
retail department
There was an 80% increase in searches for stores
that sell smartphones and laptops
A staggering 79% of car buyers who watched an
online video took action after watching it Offline retail stores for fashion
and lifestyle witnessed a 50%
increase in searches for “stores
near me”

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ComingSoon

46. Facebook’sBrandedContent
Matching
Facebook is taking an initiative to plug
themselves and eliminate any middlemen
involved in the process of connecting Influencers
to Marketers, and leaked screenshots suggest
the new tool is being called Branded Content
Matching
The Branded Content Matching search engine
lets advertisers select the biographical
characteristics of creators’ fans they want to
reach, see stats about these audiences, and
contact them to hammer out deals

47. FacebookStoriesAdsall
settomakeanentry
Facebook Stories has finally announced a 150 million
daily active user count and has decided to monetize
Stories
Facebook Stories Ads can be run by extending
Instagram Stories ads or by transforming their
newsfeed ads into it, by reformatting like adding text
and resizing it to match the dimensions

48. FacebookGroupsMaySoon
BeAbletoHostaWatchParty
Watch Party would enable members of a group to view
videos together, comment on them and react to them
Videos are chosen by group administrators and
moderators, and while they can choose any videos on
the social network—Live or otherwise
For example, a fashion influencer could host a Watch
Party in a fashion-themed group, and the influencer and
members of the group could discuss clothing and
accessories that appear during the video

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ThankYou