The document outlines various strategies for using Instagram in ecommerce marketing, emphasizing its appeal to a younger demographic. It provides nine ideas, such as integrating customer photos, selling directly through the platform, and utilizing video capabilities, to enhance engagement and product visibility. These approaches aim to leverage Instagram's unique features to create a more interactive experience for customers.

1. Ways to Use Instagram for Ecommerce Marketing

3. Introduction
The photo-sharing site Instagram is in a
transition phase between personal and business
use.
Unlike Facebook or Pinterest, for instance, the
site offers no business-specific features.
Instagram’s recently announced 300 million user
base, 60 percent of whom fall between the ages
of 18 and 34, according to data from Adweek.
A report from digital research firm L2 found that
93 percent of premier brands have a presence on
the site.

4. Here are nine ideas for using Instagram to
promote products, highlighting online retail brands
as examples.
 Integrate Instagram Photos into Your Ecommerce
Website
 Sell Through Instagram
 Showcase Customers Using Products
 Take Lifestyle Photos
 Run a Contest
 Show Behind the Scenes Photos
 Celebrate the Seasons
 Use Instagram’s Video Capabilities
 Promote New Products

5. 1. Integrate Instagram Photos into
Your Ecommerce Website
In 2014, online jewelry retailer Baublebar conducted an
Instagram campaign using a widget on its home
page to display photos taken by customers wearing
the brand’s merchandise.

6. Although Baublebar created a custom widget, a third-
party tool called Websta enables ecommerce merchants
to embed Instagram photos into their websites via a free
widget creator.

7. 2. Sell Through Instagram
Instagram does not allow users to embed live
hyperlinks alongside images. This makes it difficult
for merchants to facilitate easy clicks to relevant
product pages on their ecommerce websites.
four app providers — Soldsie, Inselly, Instaorders, and
10Sec — found ways to retrofit the site to make it a
sales channel.
Online accessory retailer Prep Obsessed used Soldsie
to sell through the comments section of its Instagram
posts.

8. The brand’s Instagram followers left a comment using
the word “Sold,” along with other information such as
size, color variation, and email address. Soldsie would
receive an invoice for the product to the customer’s
email, which it could use to complete the purchase.

9. 3. Showcase Customers Using
Products
One means to call attention to products is to post
images of customers using them. Eyeglass retailer
Warby Parker often applies this technique.
In the example above, a customer shared a photo of
items she was packing for a trip abroad that included
her Warby Parker glasses.

10. 4. Take Lifestyle Photos
A creative way to showcase products is by using
lifestyle photos, which are images that resemble
real-life settings.
This is a technique employed by many leading brands
because it gives customers an idea of how they can
utilize the brands’ products.
clothing retailer Tsuru presents a photo of a customer
wearing one of its products in a party setting.

11. Ecommerce retailer Incase, a maker of protective cases
for mobile devices, often places its products in real-world
settings, as in the example below.

12. 5. Run a Contest
Contests are a popular way to engage users on social
platforms, including Instagram.
Diamond Candles ran a photo contest featuring a ring
candle. To enter, Instagram users were asked to
follow the brand and tag three friends in the
comments.

13. 6. Show Behind the Scenes
Photos
Not every image has to focus on products. Allowing
customers to go behind the scenes is one way to
build a personal bond with the company and get a
sense of its culture.
This example from Keen Footwear shows a blackboard
announcing trivia night, an event the company held
in support of a local charity.

14. 7. Celebrate the Seasons
In addition to promoting products, Zappos uses
Instagram to celebrate the seasons, creating a
sense of goodwill. Here are two examples of
graphics that Zappos created for Thanksgiving and
New Year’s Day.

15. 8. Use Instagram’s Video
Capabilities
Don’t limit the use of Instagram to photos. Take
advantage of its video capabilities, as well.
This is the tactic that yoga and running gear clothing
retailer Lululemon used to show a model
transitioning from summer to winter running outfits.

16. 9. Promote New Products
Promoting new or featured products is yet another way
to maximize Instagram’s value.
Online beauty subscription service Birchbox uses
Instagram to show images of products it plans to
include in upcoming boxes.

17. Conclusion
These tips will help you eCommerce site engagment.
More the user friendly and attraction in your sites,
users doesn't feel bored and stay on your website for
long time.

18. Reference
http://dallas.fortuneinnovations.com/make-
use-instagram-profitable-ecommerce-
marketing

19. Thank You...