The document discusses the shifting landscape of social media marketing, emphasizing the need for brands to move beyond traditional platforms like Facebook and Twitter to newer ones such as Instagram, Pinterest, and Snapchat. These platforms offer unique engagement opportunities and cater to specific demographics, allowing brands to connect with their target audience in innovative ways. The author highlights the importance of adaptability and creativity in leveraging these evolving platforms for effective marketing.

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Think Beyond Facebook & Twitter Marketing

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Who would have thought that Facebook and Twitter could become old dithering
platforms bloated with every imaginable brand page? But that’s what your brand is up
against. So how do you get seen, become visible, despite all the clutter? The easy
way into the light is to move your focus from Facebook and Twitter to newer, ever
evolving mainstream platforms. There’s an advantage to this strategy because what’s
dominant today may be old news tomorrow. Staying fluid and flexible is a good
strategy. Right now is a good time to consider the added perks a brand gets from
platforms such as Instagram, Pinterest, Snapchat, Periscope, Tumblr, etc.
Check it out
Instagram may be one of the fastest growing platforms, but it’s
currently underutilized by marketers. Its thriving mobile
application connects marketer with target audience at a very
personal level. Because Instagram is so simple to use, brands
have been able to move away from traditional designs and adapt
more natural content. The retail and fashion industry use
Instagram to share teaser images of products and “behind the
scene” images that push trending. The recent update of
Instagram Ads is well worth any marketer’s attention.

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Pinterest’s user base has grown by a little more than 50% over
last year, and 80% of that audience is female. Fashion, food and
home décor are major points of interest. Creating individual
(branded) boards where fan’s pin their contributions is a terrific
source of engagement with a target. Curating and sharing user-
generated content is every bit as valuable – if not more so – than a
brand pinning its own content. And now with the addition of
“buyable pins” retailers have an unprecedented opportunity to use
the platform to generate direct sales.
Snapchat, the messenger application that combines the speed of
texting with visuals of whatever is around, is a rising favorite
among marketers. It’s also the third most popular app among the
18 – 34 year olds. The limited life span of content on Snapchat
means brands are only as good as their last snap. You can feature
many clips in a row, getting as creative and quirky as you want.
Consider a Snapchatting campaign with a celebrity endorsing your
brand. That would add a glamour quotient to your snaps.

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Over 80% of the Twitter audience uses mobile devices, so
Periscope –Twitter’s live streaming application — paves the way for
brands to interact with consumers in real time. They can build a
more personal relationship with the audience, lending real-time
access to special moments like product launches, events and
customer care support. Celebrity take overs can be adapted to good
effect along with answering questions live and behind the scene
activities.
But wait, there’s more
A marketer might want to consider Fyuse. Create a 360 degree view and apply 3D
tagging to the images. Watch out Instagram. Or Tinder. Yes, this popular dating app has
been used by brands for everything from supporting a social cause to generating a viral
social media storm. Imagination is a marketer’s best friend. Conventionality is like a
sinking stone.
Social media platforms have been evolving at such a rapid pace that marketers must
either keep up or fall by the way. It doesn’t matter what the focus of the platform might
be, brands need to optimize their presence on Social by being candid, making the
personal/emotional connection, and working the real-time for all it worth.