Liz Claiborne
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Liz Claiborne was a Belgian-American fashion designer born in 1929. In the 1950s and 1960s, she designed sportswear and dresses. In 1976, she founded Liz Claiborne Inc. and revolutionized women's work clothing by making it more comfortable yet professional. Her reasonably priced separates like pants and button-downs allowed women more freedom and identity in their work attire. By 1985, Liz Claiborne Inc. was listed on the Fortune 500 as the first woman-founded company to achieve this. Claiborne changed the way women dressed for work and was an inspirational fashion pioneer.
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Liz Claiborne was born in Belgium in 1929 and moved to New Orleans in 1939. She studied art in Belgium and France but wanted to pursue fashion design. She founded Liz Claiborne Inc. in 1976 to create affordable, comfortable clothing for working women. The company grew rapidly, expanding from $2 million in sales in its first year to $117 million by 1981 due to its quality materials, moderate prices, and stylish fits. Claiborne added other product lines and capitalized on the growing market of young professional women in the 1980s.
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After World War 2, women in America wanted easy and quick fashion options as they no longer wanted to spend hours sewing basic clothes. In 1952, the Butterick pattern company released the "Walk Away Dress" that could be cut and sewn in just 3 hours. Though initially popular, modern women have found the original 1950s pattern challenging to make due to differences in sizing and availability of supplies compared to the postwar era. The author plans to update the Walk Away Dress pattern to better fit modern women's figures and include improvements like a better closure. A customer review of the updated pattern will be conducted.
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Liz Claiborne
- 2. Biographical Information Liz Claiborne was born in Brussels, Belgium on March 31st, 1929. After moving to the U.S. in 1939, when she was 19 she decided to live in N.Y.C. Her father did not approve,but she always aspired to be a fashion designer.
- 3. The Early Years In the 1950s Claiborne designed sportswear, dresses, and tailored clothing. She then became the designer for the junior dress division of Jonathan Logan from 1960-1975. Although she liked her job she saw a need for something new and different in women’s clothing. Claiborne wanted to create more comfortable, but professional clothes for working women.
- 4. Liz Claiborne Inc. In 1976, Claiborne founded her company, Liz Claiborne Inc. Her clothes became instantly popular. The company went public in 1981. By 1985, the company was listed on Fortune 500. Her company being the first founded by a woman to have this honor.
- 5. Claiborne Changes the Way Women Dress For Work Claiborne’s idea was to give women their own identity through the clothing they wore. She created a look that was more feminine and attractive, yet still classic and conservative. During this time period women were just beginning to enter the business world, they needed a style of their own.
- 6. How Women Obtained Their Own Style Women needed a way to show they were different from men and Claiborne helped them achieve it. Before her women’s clothes consisted of dresses and skirts with matching blazers or suits just like men. Claiborne created new pieces for women such as high-waisted pants that flared at the bottom and long-sleeved button-down shirts. All her new clothes were also reasonably priced.
- 7. Other Contributions Claiborne Made to Women’s Clothing Claiborne introduced the idea of separates, pieces of clothing that women could mix and match. This idea lead to changes in the displays of department stores. Instead of having the pants with the pants and the shirts with the shirts, she had “outfits”. Claiborne had the pants with the shirts and color combinations to match. She also brought in bright, vibrant colors, like bright red, yellow, and royal blue which made her clothes more appealing.
- 8. Claiborne’s Successes and Awards Claiborne and her husband founded The Liz Claiborne and Art Ortenberg Foundation to protect wildlife after she resigned from the company. She then received the Humanitarian Award in 2000. She was inducted into the National Business Hall of Fame with her husband in 1990 and the National Sales Hall of Fame in 1991.
- 9. Liz Claiborne In Review Claiborne was a strong business woman, she changed the way women dressed for work. She added new styles and color to women’s clothing providing good fit, color, comfort, and value. Claiborne was an inspirational fashion designer until her death on June 26, 2007.
- 10. Works Cited Barker, Olivia. "Liz Claiborne, icon of fashion; Designer added 'more choice, fun' to wardrobes of career women; [FINAL Edition]." ProQuest. USA TODAY, June-July 2007. Web. Sept.-Oct. 2009. <http://proquest.umi.com/>. Horyn, Cathy. "Can Liz Claiborne Get Its Groove Back?" ProQuest. New York Times Magazine, Fall 2008. Web. Sept.-Oct. 2009. <http://proquest.umi.com/>. Johnson, Rebecca. "Queen of the Separates." ProQuest. New York Times Magazine, Dec.-Jan. 2007. Web. Sept.-Oct. 2009. <http://proquest.umi.com/>. "Liz Claiborne Biography." Encyclopedia of World Biography. Web. 22 Sept. 2009. <http://www.notablebiographies.com/Ch-Co/Claiborne-Liz.html>. Picture URL’s: www.beastieboys.com/ bbs/showthread.php?p=1669450 www.nndb.com/people/ 497/000055332/ dailysplice.com/ LBC-Liz-Claiborne-podcast modadimagno.blogspot.com/ 2007_06_01_archive.html blogs.seattleweekly.com/ threadcount/2007/06/ www.brandsoftheworld.com/ logo/L/liz_claiborne.. www.coutorture.com/ tag/shopping?page=3 careers.astate.edu/ interviewattire.html www.blogthecoast.com/.../ archives/shopping/