Visual literacy refers to the ability to understand and produce visual messages. It involves skills like interpreting, analyzing, and creating visual content. Visual literacy is both culturally dependent and universal, drawing on basic visual elements. Images in texts can serve functions like illustrating ideas, providing evidence, and expressing feelings. Incorporating visuals into lessons can enhance learning and memory compared to text alone. Developing visual literacy skills is important for effective communication in today's visually-oriented world.

1. VISUAL LITERACY “Learn to see, see to learn”

2. What is it? Group of vision-competences Ability to understand and produce/use visual messages To think, learn and express oneself in terms of images  numerous definitions as the term is used within multiple disciplines

3. Is something learned Cultural specific but exsist visual images that are globally understood

4. Related terms Visiual learning+visual thinking+visual communication=visual literacy Digital visual literacy

5. Importance Precedes verbal literacy in human development Is increasing  proliferation of the mass media in society  a need to think critically To survive and communicate in highly complex world

6. Ability of visual literacy Reading visuals Interpreting visuals Using/applying Composing/creating

7. Visual text kind of langue makes its meanings with images or with meaningful patterns  to convey information clip-art, illustrations & diagrams, graphs, photographs and manipulated images structure of written text (headline vs. body text); tipe, font & color of writing

8. Basic visual elements dot line shape direction value texture hue saturation scale dimension motion

9. Function of images in text Example: to show, to illustrate an idea Evidence: to add new information, to highlight Expression: to express feeling or attitude

10. Using visuals within lessons/learning Enhances learning, makes it more sucessful Higher eficiency when written text is accompanied with visual text Impact on memory

11. Conclusion The learned ability to interpret visual messages accurately and to create them Importance of all literacies THE KEY: to think of ways to use the most effective tools for communication