The document discusses concepts, colors, and tone in website design. It provides examples of several well-designed websites and what makes their concepts, use of colors, and tones effective. The Rafael Nadal website's concept is simple yet attractive, focusing on the tennis player's achievements, matches and news. Box.com's concept is to clearly display their backup and sharing options for individuals and businesses. Apple.com uses white space to highlight products and features easy accessibility of accessories. Hyundai's website uses dark red and black colors that make their products feel strong. Lamoulade.com features beautiful fonts and colors that encourage exploration, while shadyacres.com.au uses illustrations and eye-catching colors and

1. VISUAL INVENTORY
Prepared by: Pankaj Chhabra April 7, 2014

2. Concept
A good design begins with a good concept. It’s the underlying
logic, thinking, and reasoning for how you’ll design a website. A
good concept can create a solid construct that tie the site
together in a really good way. Here are the few concepts that
make them a very good site.

3. Rafaelnadal.com.
Nadal is a professional
Tennis player. The
concept of Nadal’s site
is very simple yet
attractive. Fan’s can
look for the
achievements of Rafa
since he stepped down
the court for the first
time. The upcoming
matches of Rafa and
latest news and
updates about Nadal’s
ongoing matches.

4. Box.com , To better display what they offer for
I.T people who want to store their content
online and share it simply and safely over the
net. Its easy for the individual to look for the
kind of backups he is looking for weather for
himself, or for a business or for an enterprise
and the pricing for the plans, which make it a
little search for the user.
A very useful feature for the new users, how
to sign-up and make you data share simply.

5. Apple.com use
white mostly
on every page
so as to
highlight its
products more.
The concept of
the website is
very strong and
simple.
With every product you can
find its accessories which is a
very helpful features for the
users.
New products are highlighted more so
as to make it more visible and attractive

6. Colors
Colors plays an important role in a website. There’s more to websites than just images and text. We smile, gesture,
laugh, and become nervous. It’s these little nuances that help us communicate. A website does exactly the same
thing. The difference is: a website does it with color. Colors themselves contain a cornucopia of meaning. They can
make us happy, sad, angry, comfortable, nervous, and even trusting. While it seems simple enough to choose a
graphic and then design a site around that graphic, you may unintentionally be presenting a derogatory impression.
The colors may contradict the content in unintended ways.

7. Hyundai’s site uses
dark colors like red
and black to attract
the customers eyes
and make their
product look felt
more strong.

9. The color contrast
attract the user more
towards the site.
Kind of color which
make you feel
adventurous.

10. Tone
Does you website create any interest for the
user. The use of colors are bright or dull or
is the website a big chaos . So the tone of a
website is a very important part to keep in
mind while creating a website.

11. lamoulade.com
, site is full of
beautiful font
selection and
colors that
makes you
explore the site
more.

12. shadyacres.com.au , the use of illustrations , eye
catching colors and text makes the pet owners
search more features for their pets.

13. kitestudioarchite
cture.com, site
with a different
choice of
background
from the other
sites, hand
drawn blue
prints of the
concepts make it
interesting to
look inside and
search for the
different
projects done by
them.