The document emphasizes the importance of contrast in design to make it visually appealing and engaging, encouraging changes to improve designs like business cards, flyers, and websites. It provides tips for creating interest through contrast using typeface, colors, and shapes, while advising against using similar typefaces. The overall goal is to draw attention and improve viewer interaction with the design elements.

1. Contrast
created
when
two
elements
are
different

2. Business
Card
! Revisit
our
business
card
one
last
time,
It
has
good
proximity,
alignment,
and
repetition…but
are
you
going
to
actually
pick
this
thing
up
and
think
about
going
to
this
café?
! Is
there
anything
that
catches
your
eye
about
this
design?
! How
can
we
alter
it
to
make
it
more
interesting
at
Birst
glance?

3. Business
Card
! How
about
now?
! Contrast
is
what
makes
your
design
POP!
! It’s
what
makes
someone
actually
want
to
pick
up
your
design!
! Notice
that
even
more
repetition
has
been
added
into
the
design.

4. Which
one
would
you
pick
up?

5. Gamer
Night
Flyer
! Use
contrast
to
compliment
the
design
! This
Blyer
has
appropriate
graphics,
but
they
tend
to
get
in
the
way
of
the
information

6. Gamer
Night
Flyer
! Now
the
repeated
graphics
compliment
the
design
and
help
add
visual
interest

7. Which
one
would
you
pick
up?

8. Invitation
Formal
doesn’t
have
to
mean
boring!
Push
the
limits!
Make
the
contrast
noticeable!

9. Invitation
Formal
doesn’t
have
to
mean
boring!
Push
the
limits!
Make
the
contrast
noticeable!

11. Website
This
website
has
all
the
information,
but
it
doesn’t
grab
attention

12. Website
The
color
contrast
really
makes
this
one
pop!

13. Which
one
makes
you
want
to
stay
for
a
while?

14. Summary
! Purpose:
to
create
an
interest
on
the
page
and
help
organize
the
information
! Tip:
Use
contrast
through
your
typeface
choices,
line
thicknesses,
colors,
shapes,
sizes,
space,
etc.
! Avoid:
using
two
or
more
typefaces
that
are
similar.
If
they
are
not
exactly
the
same,
make
them
different!

15. Contrast
Poster
! Use
the
same
requirements
as
you
did
for
the
previous
poster.
! Design
your
poster
with
the
following
elements:
! Choose
2
contrasting
colored
papers
(9”x12”),
cut
one
in
half
! Leave
space
to
write
the
word
CONTRAST
at
least
2
inches
high
! Cut
half
of
a
simple
shape
out
of
your
half
sheet
of
paper
! Flip
the
sheet
over
so
that
you
have
a
silhouetted
design
! Glue
the
half
sheet
and
the
Blipped
design
you
created
onto
your
contrasting
color
page

16. Example

18. Resource
0 The
content
in
this
PowerPoint
was
inspired
by
“The
Non-­‐Designer’s
Design
Book”
by
Robin
Williams.
0 The
assignment
was
inspired
by
the
content
on
www.nhsdesigns.com