This document discusses key elements of website design including concept, color, and tone. It provides examples of concepts for YouTube, which allows video discovery, uploading and sharing, and Google, the world's most popular search engine. Color is described as playing a serious role in websites, with the need to pick colors that elicit the desired response from the target audience. Tone of voice is also highlighted as important for communicating efficiently with website visitors.

1. Visual Inventory
Prepared by Abdulaziz Alasmi

2. Just as we’re attracted to people that dress well,
we’re attracted to websites that look good. What
constitutes a good looking site is not easily described
but, we know one when we see it.

3. Concept
• Developing a meaningful concept is a crucial step
in any design project, it lets reach and
communicate with visitors easily through the
website. Here are some examples of concepts:

4. Youtube:
Youtube is the most
famous website to
discover, watch, upload
and share videos.
Individuals can upload
any videos through
YouTube but famous
media like CNN BBC
and Vevo have
provided their own
videos as part of the
YouTube partnership.
That’s what makes it
being viewed more
than 2 billion times a
day

5. Processing over 1 billion
search requests
throughout the world,
Google is the most
famous website.

6. Color
Color plays a serious role in any website. Picking a color
for a website means much more than picking your
favorite color and turning it into a layout. It means
picking the right color in order to get desired response
from your audience. If you know your audience well
and figured out which color works best for them, you
are already halfway there in the creation process. It is
also quite unlikely to pick a color that will fit every visitor
of your website, therefore it is even more important to
be able to determine which color and tone works best
for most users to target.

7. The Enterprise Foundation is a charity that helps and
gives a hand to support the society to start their own
business. The Enterprise used bright and cheerful colors
to attracts young people in their society to deal with
them.

10. Tone
• When creating content for the Web, considering
tone of voice is important. Your tone can help you
stand out from competitors, communicate
efficiently and effectively with your audience.

13. Thank you!