This document discusses elements to consider when designing a website, including concept, colour, and tone. It provides examples of websites that effectively implement these elements. Concept refers to the overall design perspective and how elements are laid out. Colour is important for visibility, readability, and attracting users. Tone refers to keeping users interested and excited to explore the site. Examples websites cited maintain functionality while focusing on creativity, clarity of content, and showcasing what the site has to offer users.