Slidedeck on understanding the importance of workplace values and underpinning behaviours

1. growthco.uk
IMPORTANCE OF VALUES AND
BEHAVIOURS
Understanding your organisation’s DNA and the impact on performance.

2. WHY...VALUES & BEHAVIOURS?
2
Definition: Values are important and lasting beliefs and ideals that are shared by
members of your organisation. They are unique to each organisation and inform the
behaviours expected and demonstrated by your people.

3. 3
• They define who you want to be as an organisation
• They communicate to your customers what you stand for, helping to build
brand loyalty
• They guide decision making
• They support recruitment, talent development and succession planning
• They underpin performance management as well as reward and recognition

4. 4
“Culture eats strategy for breakfast” - Peter Drucker
• Embedded values and behaviours help promote employee engagement.
Organisations with higher engagement levels posted total shareholder returns
22% higher than average (AON) and those with engagement scores in the top
quartile average 18% higher productivity – EFS
• 87% of leader’s cite culture and employee engagement as a top organisational
challenge – something values and behaviours directly feed into - Deloitte Global
Human Capital Trends 2015

5. 5
• Less than half of employees (49%) feel their executives have created an
environment that drives high performance – BlessingWhite
• Only two fifths (38%) of all managers feel that behaviour and company values are
closely aligned compared with two thirds (66%) of directors - CIPD

6. 6
“If an organisation is tolerant of everything,
it will stand for nothing”
- Patrick Lencioni

7. 7
You’ve got the why, but what’s next?
It’s your DNA: Values and behaviours are your organisation’s DNA and how your
people understand and act on them can have a big impact on their engagement and
in turn performance. Do you know what your values are and does everyone else feel
the same way? Start testing your assumptions to check everyone’s on the same
page.
Mirror, Mirror: Take some time to really reflect on your organisation’s purpose –
what are you doing and why? It’ll give you a really strong foundation to explore the
values and behaviours you need everyone to live by to make it happen.

8. 8
Walk the walk, talk the talk: Senior leaders play a really important part in how
your company culture is shaped and how your values and behaviours are taken up
to support it. Make sure they’re leading by example.
Live it: Your values and behaviours should run through everything you do – use
them as a guide to support decision-making at every level. They should be second
nature to your people and a real foundation to your culture.

9. 9
Work backwards to test your assumptions and whether your values and behaviours
really articulate your organisation – do they represent why you do what you do?
Watch the video:
Simon Sinek– Start with
Why

10. * Calls are charged at your local rate
Further Support from The Organisational Improvement team:
• We hope you’ve found this SlideShare interesting and a good starting point in understanding
the importance of establishing robust values and behaviours within your organisation.
• We want to help your organisation be happier, healthier and more sustainable. If you’d like
to talk to us about developing your corporate values and behaviours , please get in touch.
• To find out more about The Growth Company: Organisational Improvement and what we’re
about, visit www.organisationalimprovement.growthco.uk, call us on 0161 237 4200* or email
orgimprove@growthco.uk
10