Jerry Masin presentation on building human capital infrastructure for small businesses. Presented on behalf of the Greater Princeton Area Chapter of SCORE. Your success...powered by SCORE.

1. HR Means Higher Returns Human Capital Planning for Small Businesses

2. Now more than ever, mentors matter. In times of uncertainty, building additional skills and capabilities for success are competitive advantages. SCORE provides resources and expertise to maximize the success of entrepreneurs, emerging and small businesses. HR Means Higher Returns SCORE - Trusted Mentors in Turbulent Times - Our Mission

3. SCORE is committed to fostering economic development through the support of entrepreneurship, emerging and existing businesses and employment sustainability. The SCORE Association is the premier free business mentoring and advice service in the United States. SCORE, “Counselors to America’s Small Business”, is a non-profit association with 364 offices across the country. For 45 years, SCORE’s 12,400 working and retired business professionals have volunteered to help new generations of entrepreneurs and businesses. SCORE provides business mentoring as a free and confidential public service. SCORE is a resource partner with the U.S. Small Business Administration (SBA). Each year, SCORE serves over 350,000 clients . Since being founded in 1964, more than 8.5 million individuals have been counseled by SCORE or attended SCORE workshops. HR Means Higher Returns About SCORE

4. HR Means Higher Returns About Jerry Masin Jerry Masin is Founder and Principal Advisor of CompasScale LLC. CompasScale is a management consultancy whose focus is building organizational capacity and capabilities for early-stage and emerging companies through the strategic design and implementation of technology and human capital infrastructure. CompasScale also provides retained and pro bono advisory services to for-profit and non-profit organizations on entrepreneurial development, business acceleration, and venture catalyst programs. Masin has over 30 years experience in building global organizations along with technology and human resources disciplines. He has led business-centric staff functions and has specific interest and expertise in the area of blended resource management. As a small business and venture counselor. Masin actively supports economic development and entrepreneurship through his volunteer work with SCORE, Counselors to America’s Small Business, the New Jersey Institute of Technology’s Enterprise Development Center, the Institute for Entrepreneurial Leadership, Einstein’s Alley, Farleigh Dickinson University’s Sustainable Business Incubator and the Rutgers Business School’s Institute for Ethical Leadership.

6. To paraphrase President Kennedy, when it comes to employment: We all inhabit this small planet; we breathe the same air; we cherish our children’s futures; and we seek meaning in the work we do. HR Means Higher Returns Beginning with the End in Mind

7. Maslow would say – “what a man can be, he must be.” HR Means Higher Returns The “Meaning” Link – Part 1

9. Building and packaging an identity, from its origins and values, of what a business promises to do in order to emotionally connect employees so that they, in turn, deliver on promises made to its customers . HR Means Higher Returns The Argument for Human Capital

11. Simply stated, human capital means people. There are, however, two key principles that are central to the human capital idea. First, people are assets whose value can be enhanced through investment. Second, an organization’s human capital policies must be aligned to support the organization’s “shared vision.” HR Means Higher Returns A Definition of Human Capital

15. Information management and basic transactions ▼ Provision of functional services ▼ Coordination of efforts to improve productivity ▼ Development of competitive advantage through talent ▼ Development of solutions to strategic business opportunities and problems HR Means Higher Returns The Evolution of HRM Roles

18. HR Means Higher Returns The ROI of Human Capital Best Practices

20. HR Means Higher Returns Volunteering with SCORE Making Dreams Come True SCORE volunteer counselors enjoy a variety of personal rewards. As a SCORE volunteer you: • Provide leadership in the business community • Gain recognition and respect as a business mentor • Enjoy the satisfaction of contributing to the success of the communities you serve • Share in a great experience with other SCORE volunteers • Grow professionally and personally • Participate in lifelong learning • Make new friends To learn more about volunteering with SCORE, visit www.score.org/volunteer.html