This slide deck is about the challenges and opportunities for tourism industry in Nepal in particular, and for all others in general.

1. Tourism Industry In Nepal
Challenges And Opportunities
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2. Index
S. No. Topic Slide No.
1. Historical background 3
2. Traditional 4 A’s of tourism 12
3. PKS –SETAAR model 16
4. Investment opportunities 20
5. Shared prosperity 23
6. Hotel cost reduction 27
7. Summary 29
8. About PKS 31
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3. 1. Historical background of
tourism
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4. • Man from the time immemorial has ventured
out in search of food, for exploration and to
seek warmth.
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5. • Greek people used to visit the sites of healing
Gods.
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6. • People used to visit pyramids of Egypt and
hanging gardens of Babylon.
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7. • Guide books were written as early as in 4th
century BC.
• Herodotus of Greece
was the first travel guide
book writer.
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8. • During Roman empire, tourism flourished.
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9. • Travel for trade was done during ancient
civilizations, of Indus Valley and Sumerian
civilization.
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10. • For religious purpose, people used to travel far
and wide.
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11. As time is changing,
so is the tourism.
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12. 2. Traditional 4 A’s of tourism
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13. Attractions Access Accommodation Amenity
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14. • Attractions, Access, Accommodation and
Amenity are the 4 A’s of tourism.
• Traditionally, industry has been working on
these 4 A’s.
• But with changing times, these 4 A’s are not
sufficient.
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15. Sl 15/36

16. 3. PKS-SETAAR model
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17. 4A’s
Shared
economy
Experience
Technology
Aggregator
Analytics
Responsible
tourism
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18. • We have created a new model for tourism
industry.
• In addition to 4 traditional A’s, we have added
one layer of SETAAR.
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19. • Shared Economy, Experience, Technology,
Aggregator, Analytics and Responsible tourism
(SETAAR) are the new challenges and
opportunities which the industry has to take
care of.
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20. 4. Investment opportunities
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21. • For every 4 A’s there are investment
opportunities.
• Developing the tourist places, providing
transportation facilities, setting up properties
(Hotels / Lodges) and investing in travel and
tour agencies are some examples.
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22. • Shared economy, Experience, Technology,
Aggregator, Analytics and Responsible tourism
(SETAAR) also offer investment opportunities
in various forms of services and products.
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23. 5. Shared prosperity
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24. • Shared prosperity means, bottom 40% of
population must be part of development of
economy and should reap the benefits of
development.
• All must be involved,
and all must grow together.
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25. • Sarve Janah Sukhina Bhavanti.
(Let all people prosper.)
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26. • Tourism and hotel industry provides immense
opportunities for sharing the prosperity
among the masses, uplift them and empower
them.
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27. 6. Hotel cost reduction
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28. • Operating costs of hotel business are very
high.
• We have created a model to reduce the costs.
• Please browse our framework:
• https://www.slideshare.net/PKS_Management/hotel-
operating-cost-reduction-pks-4ms-plus-pact-framework
• (Please copy and paste the link in browser)
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29. 7. Summary
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30. • There is huge potential in tourism industry.
• Entrepreneurs can have better return on
investments, young working population can
get employment and start-up opportunities
and it can uplift the masses from poverty
while showcasing the best of the nation to the
rest of the world.
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31. 8. About PKS
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32. • We are a wonderful group of angels.
• We touch the organizations and nations and
transform them into better.
• We are also known as a generalist business
management consulting and internal audit
company.
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33. Sl 33/36

34. Sl 34/36

35. An artefact of
PKS Management Consultants
+91 – 97411 94285
# 9, Site No. 14/15 B, 1st Vivekanda Layout
Outer Ring Road, Marathalli
Bangalore -560037
pramod@pksmanagementconsultants.com
www.pksmanagementconsultants.com
Images courtesy: Google, with respective trademarks
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36. Thanks!!
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