This document summarizes an invitation to join a one-year entrepreneurship accelerator program called Generation 2 in London. The program aims to significantly scale businesses and develop entrepreneurs through intensive learning, mentorship, coworking space, and community support. Selected entrepreneurs will receive business methodology training, confidence building, assistance scaling their business, and access to a network of experts and mentors over the course of the year-long program. The selection criteria prioritizes meaningful business ideas that are service-based, scalable, and aligned with the program's values of being open, brave, and focused on creating ownership.

1. We’re looking for 20 extraordinary
entrepreneurs to join Generation 2 in
London.
Significantly scale your businesses
and your brains in 12 months.
Tempted?

2. 50th Generation
50th Generation companies create money AND
meaning, through sophisticated business
methodology, an abundant mindset, and powerful
community.
They are joyful to lead, work for and buy from.
They spin out energy and value far and wide.

3. WELCOME TO
OUR WORLD

4. We built 50th Generation to:
BUILD YOU UP
A year-long experience
that upgrades your
brain software by
building your
knowledge, awareness
and confidence.
A thrive-not-strive
experience.
SCALE YOUR BUSINESS
A strong methodology
to grow a sustainable
business that delivers
profit THROUGH
delivering your purpose.
Lower the cost and
complexity of growing.

5. Who’s behind 50th
Generation?

6. Meet Harry
• Ex-corporate hotshot
(BT, oh my!)
• The genius behind
geniuses
• He’ll prod and poke
you – and you’ll get to
like it!

7. Meet Richard Stobart
• Purpose-led entrepreneur and investor
• Founder of Unboxed Consulting
• Agile Mentor of the Year (2014)

8. Meet Carrie Bedingfield
• Purpose-led entrepreneur and investor
• Founder of 50th Generation
• TEDx speaker “The profit paradox: how
striving is costing us everything”

9. Meet Unboxed
• Experts in digital product development
and lean start up
• Purpose-led scaled business with
offices in Cape Town and Berlin
• Cleverest people you’ll meet… they
know The Stuff
• Clients include Sky, Government Digital
Service, Pearson

10. About the one year
programme

11. The journey
Q1 Q2 Q3
Q4
Productandvision
Discover Articulate Test Build
No validation?
Opportunity to exit

12. Learning programme
Mentoring
Co-working space
Networking and showcasing
Structured peer support and co-business
building
What you’ll access during the year.

13. What happens in a typical month
• 8 hours of intense group learning
with:
– Expert speakers
– Practical workshops
• Weekly Lean Start Up Experiment
Accountability stand ups
• Choice of a range of functional
meetings (e.g. Marketing, People,
Sales, Technology) to solve specific
problems with people doing the
same role in each company
• Outside In lecture – external
speaker brings new thinking into
the accelerator (open to wider
community)
• Mentoring
– Session with your 1:1 mentor
– Technical mentoring – when
you need it
• Co-working day in London
(Blossom Street office)
• Pod stand up – other companies
selling to your space tackle their
group promotion

14. The learning programme high level syllabus
Heads down focus
Heads up big picture
Weekly lean start
up experiment
cycle to hit revenue
fast.
Business model
canvas and value
proposition craft
for ‘full value’
Cutting edge skills in
finance, marketing,
sales, HR and
automation
Vision
communication and
culture creation
Powering up ‘asset’
from
which future rev
can be derived
Upgrade of your
brain – a bigger,
better business than
current beliefs allow

15. By the end of the programme, you
should have…
• A validated problem
(a clear market, ready to bite your hand off for your proposition)
• A validated solution
(and a revenue stream that demonstrates that)
• A business model that works
(and that you are starting to scale)
• A platform to enable the business to GROW
(a structure and culture so that the wheels don’t come off as you scale)
• Huge confidence, practice and a strong network
(we’ll get you ready for funding, scale and whatever else comes next)

16. You will also have
eaten a lot of tasty salad…

17. How mentoring works
You will have:
Your own personal company mentor
• The person who knows you best and works with
you for the whole year
Access to flash mentors
• From a marketing expert to someone who is an
insider in the industry you are trying to break
into, these people join you for short period of
time to quickly help you solve a problem
• We currently have 45 of these and we can
usually find the right person if we don’t have
them already. Unless it’s The Queen. But we’d
give it a go.
Mentoring mindset
• You, the member, are
in the driving seat
• Ask for what you want
• Mentors will say yes/
no
• Constantly refine the
skills of getting the
help and access from
people you’re not
paying.
• Build strong
relationships so every
mentor becomes a
supportive member of
your tribe

18. Some of the mentors on the team
• Richard Stobart – CEO of Unboxed and Lean Start Up Expert
• Simon Lloyd – UK HR Director, Santander
• Joolz Lewis – Author of “Enlightened Business” and customer excellence coach
• Michael Evans – CEO of GreenTide and sustainable business inventor/innovator
• Michelle Brailsford – ex People Director at BBC Worldwide, now new paradigm business
coach
• Liz Hayward – CEO of Onefish Twofish (Carrie’s original company)
• Miranda Birch – BBC journalist and corproate story teller
• Rob Catton – Cambridge Judge Business School Graduate, entrepreneur and mentor
• Mike Pegg – ‘grandfather’ of the Strengths Movement and serial author and speaker
• Aryn Hurst Clark – Serial Entrepreneur and recruitment innovator
• Dr Dave Morris – Sales Expert
• Maija Liepins – entrepreneur and pioneer of meaningful work
• Martyn Evans – expert in product design and lean start up.

19. What’s the deal?

20. The “50th Generation deal” in summary: full
programme
50th Generation offers:
• Year long intensive development
programme – one full day per month
• Cost price office space – £20/day/person
hotdesking in Blossom Street, London – pay
for what you use
• Mentor bank
– Personal ongoing
– Technical
– Lightening
• Our energy and contact books
• Reduced price services – from web
development to video to legal and
accounting
50th Generation asks you to:
• Contribute 3% of turnover to 50th
Generation for the year you are with us
• Give 5% equity with the option to buy 2%
back if you achieve £100k revenue during
the year
• Actively test others members’ ideas
• Mentor someone else
• Actively introduce partners into your
network
• Play a role in showcase events
• Be boundaried and respect boundaries
• Creatively apply and role model the
principles of 50th Generation to create great
value and meaningful work

21. The criteria
Non-negotiable:
• Meaningful idea
• Leaders with drive
• A service business
• Scalable
• Work at highest level of
sophistication
• Lined up with values: Open,
Brave, Ownership
Preference given to those with:
• Five happy customers (who will
help design product)
• Two people leading (or a plan
to find a partner)
• Vision to create 100 meaningful
jobs

22. About Generation 1
We first ran 50th Generation in
Cambridge in 2014-15. Here’s
what happened…

23. Generation One – Cambridge
We started with 8 companies, 13
directors and 50+ products in
development across the companies.
We looked for the brightest, most
forward thinking, open, innovative
minds we could.

24. Green Air Cars and Conservation Careers
mapping their value propositions

25. Gen 1 members – doing their thing

26. Gen 1 members – doing their thing

27. Speakers: Tom Druitt, award winning social
entrepreneur

28. Red wine meets red bull
A big part of the incubator was bringing corporates to the start up world and showing start
ups what it takes to build a big company. We happily mixed the Red Bull of entrepreneurs
with the red wine of corporates.

29. Speakers: Dr Dave Hall - leading research
expert in innovation

30. Speakers: Shell
Foundation’s Jose
Molina

31. Meet three companies from Gen 1
• Premium, no-
carbon airport
shuttle company
• Doubled in revenue
and profit during
year in accelerator
• Finalist in Shell
Springboard
competition
• The largest careers
site in the world for
jobs in
conversation
• Has turned the job
board model on its
head – candidates
pay
• Master user of lean
start up techniques
to learn new
revenue streams
• New category of
music
collaboration
company
• Doubled in size
during year in
accelerator

32. More about the
mindset and culture
…. Because it’s culture that makes
accelerators work as well as businesses!

33. Make
money
“Do
good”
AND
The world is abundant
Understanding and satisfying customers with agility
creates endless value
Income follows asset
Sharing asset creates ownership
Culture creates as much value as product
We believe it’s AND:

34. We built 50th Gen to be…
For humans, not super-humans – we’re all on a journey and
we’re all real people not entrepreneurial machines.
Encouraging not constraining, creating not reducing choice.
Win-win-win – everything and everyone adds value to
everything else. No energy, money or resources are wasted.
Easy to join in one year increments, easy to leave. No ties.
A community based on love not fear.

36. “
CHOICE is at the
heart of 50th
Generation
YOU decide what’s useful and
what isn’t, how to spend your
time, when to contribute and
when to take.
Worn down by other accelerators? .
Exhausted at the thought of all the stuff? .

37. The office space
Blossom Street, London

39. About the co-working space
What’s on offer and what it costs
• We’re based in Unboxed’s lovely
attic office space just near
Liverpool Street station
• It’s £20/day and £13/half day per
person booked through a flexible
system where you just book and
pay for the days you need
• This doesn’t include access to the
meeting room but there are three
break out areas and you’re
welcome to hold meetings there.
• Enjoy standing desks and the
essential fancy coffee machine
More about this office
• Unboxed is a a scaled purpose led
business with offices in Cape Town
and Berlin – great role model
company
• The office is home to some of the
UK’s best developers
• … and to Andrew White - the only
UK core member of Ruby on Rails
(Andrew White – giant of a man!)
• …and to Richard Stobart (Agile
mentor of the Year 2014)

40. Fancy joining us?
www.50thgeneration.org
Applications close Sep 27 2015