Contents1. The definitions of ‘Mission’, ‘Vision’2. Toyota’s Mission, Vision3. Recommended alternative Mission, Vision for Toyota
1. What is meant by ‘mission’?Mission: Defines the fundamental purpose ofan organization or an enterprise, basicallydescribing why it exists and what it does toachieve its Vision. Mission may be long term aswell as for short term for any organization. (http://en.wikipedia.org/wiki/Strategic_planning)
What is meant by ‘Vision’? Vision: Defines the desired or intended future state of an organization or enterprise in terms of its fundamental objective and/or strategic direction. Vision is a long term view, sometimes describing how the organization would like the world in which it operates to be. (http://en.wikipedia.org/wiki/Strategic_planning)
TOYOTA |Mission• To be the first choice partner for all customers looking for materials handling solutions and to be widely recognized for our innovative products and services as well as our respect for society.• We build trust and confidence with customers by delivering outstanding quality products and services which add real value to their businesses.• We respect the expectations and ambitions of employees, stakeholders and suppliers through a never ending search to improve.http://www.toyota-forklifts.co.uk/En/Careers/Pages/OurMissionandValues.aspx
Vision Toyota aims to achieve long-term, stablegrowth in harmony with the environment, the global economy, the local communities it serve, and its stakeholders.http://www.toyota.co.jp/en/ir/library/annual/pdf/2003/chairmans_message_e.pdf
3. Recommended alternative Mission and VisionMission: To be widely recognized and torespect for all our internal and externalcustomers, we built trust and confidence withthem by delivering outstanding qualityproduct and services which add real value totheir business as well as respect theexpectations and ambitions of employees,stakeholders and suppliers through a neverending search to improve.
VisionTo be the best material handling firmbased on sales and quality all over the world