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CBS March 11
1) Cloud computing adoption is growing rapidly and expected to accelerate in the coming years. Surveys show many organizations are piloting or adopting cloud technologies with over 90% expected to substantially implement cloud in 3 years. 2) IBM's SmartCloud platform represents their vision for cloud computing with infrastructure, platform and software services that can be consumed on demand. It provides enablement technologies, managed cloud services, and business solutions. 3) A health publisher implemented IBM's Unica NetInsight software as a service to gain insights from customer data, focus web optimization, and have consistent reporting.
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CBS March 11
- 1. 4.500 successful cloud projects 4.5M daily client transactions >1M managed virtual machines through public cloud 80 % revenue Growth in 2012 Cloud Computing 7B$ Committed revenue in 2015 CBS, March 11’th Henrik Hasselbalch Cloud Leder, IBM Danmark © 2012 IBM Corporation
- 2. Cloud is widelyrecognized as an increasingly important technology; adoption is expected to accelerate rapidly in the coming years What is Your Organization’s Level of The Global Cloud Computing Market is Cloud Adoption? Forecast to Grow 22% per year through 2020 % of Respondents 91% $250B $241B 21% Piloting 72% $200B $150B 28% Adopting $150B 38% +33% $100B Substantially 21% 41% Implemented $50B +215% $41B 13% $0B Today 3 yrs 2011 2015 2020 Source: Sizing the cloud, Forrester Research, Inc., April 21, 2011 Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; Q4. Which of the following most accurately describes your organisation’s level of cloud technology adoption today and which do you expect will best describe it in three years? Sizing the cloud , Forrester Research, April 21, 2011; http://www.cio.com/article/684338/Survey_CIOs_Are_Putting_the_Cloud_First © 2012 IBM Corporation
- 3. Gartner Hype curveQ3 2012: © 2012 IBM Corporation
- 4. IBM DK CloudSurvey Q2 2012 ’Cloud is genious and ensures increased flexibility. However, it is also old wine on new bottles......’ © 2012 IBM Corporation
- 5. Mobility, social media,increasing digitization and new analytics capabilities are conspiring to drive broad business change Major Technology Trends driving Business Change Mobile revolution Connectivity, access and participation are growing rapidly Smart devices are becoming the primary route to get connected Devices are getting smarter as they are increasingly enriched by mobile apps Social media explosion Social media is quickly becoming the primary communication and collaboration format GenY’s or “digital natives” use of technology and social media platforms is accelerating adoption Enterprises are adopting social media but are struggling to realize the value and manage risk Hyper digitization Digital content is produced and accessed more quickly than ever before Internet traffic is growing globally driven by consumer use of video, mobile data, interconnectedness An increasing number of connected devices and sensors is further driving growth The power of analytics New capabilities for real time analysis, predictive analytics and micro-segmentation are emerging Top performing companies use analytics to drive action and business value Analytics are making information “consumable” and is transforming all parts of the organization, from customer intimacy to supply chain management Source: IBV Analysis © 2012 IBM Corporation
- 6. IT is BeingChallenged by Business Business Opportunity Time to Operations of IT LOST BUSINESS © 2012 IBM Corporation
- 7. The Current ItChallenge - Sprawl © 2012 IBM Corporation
- 8. Is IT readyfor the challenge? New server spending Power & cooling costs Server mgmt & admin costs 2013 1996 29% 68% 68% of IT Only 1 in 5 operating costs in 2013 will be for organizations allocate more than management and 50% of IT budget to new administration * IDC; Converged Systems: End-User Survey Results projects presentation; September 2012; Doc #236966 * 2012 IBM Global Data Center Study © 2012 IBM Corporation
- 9. Danish CIOs 10top priorities in 2013 1. Implementing new solutions: 27.3 procent 2. Support multiple platforms and operatingsystems: 26.8 procent 3. Modernise the infrastructure and/or applications: 26.4 procent 4. Improve and automate IT processes: 25.9 procent 5. Adjust IT-systems to changes business requirements: 23.6 procent 6. Reduce cost: 23.2 procent 7. Improve service: 19.5 procent 8. Secure a secure infrastructure: 17.3 procent 9. Optimise business processes by using IT: 16.8 procent 10. Keep old systems running: 10.9 procent Kilde: IDC © 2012 IBM Corporation
- 10. Cloud Computing Rocket science??? © 2012 IBM Corporation
- 11. NIST definition ofCloud Computing "cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction." © 2012 IBM Corporation
- 12. ’Cloud is aservice delivery type …e.g. a new way to deliver IT services...’ Buy a car Rent a car Take a taxi © 2012 IBM Corporation
- 13. The 4 deliverytypes of services : Employee Procurement Benefits Mgmt. Business Industry- Travel specific Layer 4 Processes Business Process-as-a-Service Collaboration CRM/ERP/HR Industry Financials Applications Layer 3 Software-as-a-Service Middlewar Web 2.0 Application Java e Runtime Runtime Developmen Database t Layer 2 Tooling Platform-as-a-Service Data Center Servers Networking Storage Fabric Shared virtualized, dynamic provisioning Layer 1 Infrastructure-as-a-Service © 2012 IBM Corporation
- 14. IBM Global ProcessServices takes a balanced-shore approach COVENTRY SHANGHAI TAUNTON FOSHAN NEWCASTLE BERLIN KRAKOW DALIAN TORONTO GREENOCK SWANSEA ISTANBUL JEONJU TULSA SAINT JOHN BUDAPEST DELHI SAPPORO RTP CHANDIGARH BEAVERTON EDICOTT DUBLIN PARIS GURGAON TOKYO BOULDER SOFIA KASAI GREENVILLE BRAGA PUNE OKINAWA TUCSON BRATISLAVA FREETOWN DALEVILLE MUMBAI KOLKATA FUKUOKA DALLAS MANILA SAN JOSE ATLANTA HORTOLANDIA CAIRO KAMPALA VIZAG QUEENSLAND SAO PAULO F&A BUENOS AIRES BANGALORE CHENNAI BRISBANE HR SYDNEY SCM MONTEVIDEO ANTANANARIVO CRM BALLARAT MELBOURNE Industry-specific © 2012 IBM Corporation
- 15. The need: Skype, initiallya free, Internet-based communications service, built a portfolio of services offered at a fee. Because of Skype’s rapid growth, it did not have the infrastructure, processes, governance or corporate structure to deliver satisfactory levels of customer support. Skype recognized that efficient and effective customer service was critical to the growth of its fee-based services and sought a business process operations provider that could manage its email customer service operations. The solution: IBM GPS analyzed the client’s needs and created a service and response plan whereby IBM global resources would provide email and live chat support for customer queries, service complaints and billing concerns. IBM divided its activities among 3 sites to support the company’s international customer base: Cairo; Boulder, Colorado; & Manila, Philippines. IBM provides email support in 7 languages and live chat support in English. In addition IBM provides web content support for Skype Customer Services from our delivery centre in Bratislava. The benefits: Skype customers experienced a significant improvement in customer services levels: email responses that once took up to 24 hours now take 2 hours or less. At the beginning of the contract 85% of Skype customers corresponded through email. Today up to 50% prefer the quicker response time & resolution rates of chat services. The expansion of live chat greatly improved the speed of problem resolution. When IBM secured the contract, its initial point of contact resolution performance was 70%. As of April 2012, the resolution rate has increased to more than 80%. As a result of the improvements in customer support and cross-selling by IBM Skype has experienced a 50% increase in its fee-based service web pages. And for We do AP, Payroll and © 2012 IBM Corporation TravelExp Mgt
- 16. © 2012 IBMCorporation
- 17. Unilever Europe: Aglobal CPG company The need: This global consumer products company needed to simplify its complex finance organization across 24 (100) countries and 18 ERP systems. It also needed to Why IBM? achieve cost efficiencies to generate revenue for greater focus on its brand. “The successful partnership between IBM and Unilever Europe along with an The solution: ambitious transformation IBM implemented standardized finance processes and innovative technology under agenda will continue delivering an award-winning joint governance model. Leveraging asset-based process models significant and sustainable and global delivery capabilities, this transformational solution helped integrate the benefits for Unilever Europe.” company and create a more flexible operating and financial model. The benefits: New, centralized “One-Unilever” finance organization for greater efficiency and Solution components: operational savings contributing to €700M annual savings for the company e- Accounts payable na thre Travel & expenseo End-to-end process ownership and standardized processes and technology i ces for enhanced data quality, tighter controls and greater speed of information ser v Billss cash roc e to nd Pan-European service management, including greater visibility and access to n es s p Record to report ia; a d busi cilities in e, In information for decision making and continuous improvement g ed fa ang alor Flexible, agile delivery model to meet Unilever’s evolving business na ma from its tugal; B ed Por environment and drive greater benefits from economiesvidscaleodel ro of m p IBM elivery nd; Br aga, d a tier ow , Pol ines. p Krak , Philip ila M an © 2012 IBM Corporation
- 18. © 2012 IBMCorporation
- 19. Roadmap to cloud © 2012 IBM Corporation
- 20. IBM SmartCloud representsthe IBM vision for cloud computing Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service Design Deploy Consume Cloud Enablement Managed Cloud Cloud Business Technologies Services Solutions Enables private/hybrid cloud service Secure and scalable cloud managed Pre-built Cloud SaaS business delivery and management services platform applications and solutions Proven Strategy Consulting, Migration, & Management Expertise Common Open Standards Technology and Industry Ecosystem © 2012 IBM Corporation
- 21. An enterprise-grade IaaSis the foundation for our Cloud services incl PaaS and SaaS. Rapid access, multi-tenant solution Robust multi-tenant solution, including scaled and priced based on usage. managed production services. Workloads Ideal for developing and deploying new Ideal for migration of traditional and higher application designs availability applications Operating system Linux, Windows Windows, Linux, AIX Management level Self Service with advanced Fully managed premium support Availability 99.9% 99.9% Security Virtual and some physical isolation Multiple levels of isolation Software usage Bring your own / pay as you go / free developer use IBM provides operating system and tool licenses Pricing Hourly usage-based with reserved options Monthly usage-based and fixed contract © 2012 IBM Corporation
- 22. IBM Centers Deliver& Manage Cloud Services Around the World IBM Worldwide Support Centers 7 Cloud Data Centers 11 Cloud Labs 57 Global Delivery Centers 54 Global Command Centers Toronto Wroclaw, Poland Dublin Boulder, CO Ehningen, Germany Beijing Tokyo Silicon Valley, CA Raleigh, NC Seoul Hong Kong Hanoi Bangalore Singapore Sao Paulo Johannesburg IBM Cloud Lab IBM Cloud Data Center © 2012 IBM Corporation
- 23. Kundeeksempler © 2012 IBM Corporation
- 24. ‚Cloud Readiness‘ atAudi has started! ERP BW Portal Web-Center XI R/ 3 HR Increase Reduce Flexibility „Private SAP Cloud“ ney Consolidation total Costs for SAP „Cloud Strategy“ our OnDemand Capacity ou dJ Green-IT Cl fully virtualized better utilization ate Service Standardization License-, service costs … v Pri … 1. Harmonizing 2. Standardization 3. Flexibility 4. Automation /Service Interfaces and SAP systems and Provisioning & Catalog Operation Server configuration accounting SAP provisioning, ..... operational Processes ...... operation, SAP services ...... ..... © 2012 IBM Corporation
- 25. ING – DutchInsurance company going from 16 to 2 new Cloud- Datacentre Business Need: Speed to market and cost reduction d DC C lou ate Priv © 2012 IBM Corporation
- 26. CloudBroker : Rosetta-as-a-service Dr.Lars Malmstrom, Institute of Molecular Systems Biology ( IMSB ) Rosetta application as a service enables researchers to process massive amounts of data as part of their pioneering research ino the field of proteomics – large scale study of protein structures and functions . Using IBM’s SmartCloud Enterprise and an enhanced queuing and data management solution provided by our business partner, CloudBroker, the University researchers were able to identify nearly 250 potential virulence factors -- or molecules that are secreted by bacteria, viruses, fungi, or protozoa and then multiply within humans -- and create nearly 2.3 million three-dimensional models with nearly 30,000 background data packets to study the function of these harmful, disease causing pathogens. Completed 250.000 compute hours on 1000 virtual CPUs uni ty mm r Co fo SaaS blic Pu © 2012 IBM Corporation
- 27. Kunde-eksempler a ge aS 500.000 Hotel rooms....... Us Sa S så Ia a og nu og © 2012 IBM Corporation
- 28. How to handle4 yearly ”publications” age Us IaaS © 2012 IBM Corporation
- 29. ns tio Smart Cloud Solutions - SaaS Solu S IBM Saa A health and science publisher in Philadelphia identifies and monitors key performance indicators, determines the web elements on which to focus optimization and testing efforts and gains a single source of accurate and consistent data for reporting when it implements IBM Unica NetInsight software through a Software as a Service model ng tal marketi nd no and digi ront cost a e analysis little up-f ee t onlin omplexity, igned to m inimal c nt ! ... ...des nts with m e investme me tur require l infrastruc ica techn © 2012 IBM Corporation
- 30. SaaS integration toCloud based SmartCloud for Social Business for SUGARCRM.COM aS Sa loud C art Sm -I BM aS Sa © 2012 IBM Corporation
- 31. Using Cloud to Transform Business Operational Cost Reduction City-wide Stimulating Economic Growth Cloud Computing Supporting an eco-system of companies and agencies Platform re e Making the Smarter Cities vision real fo rf S Iaa “The Cloud is a cornerstone of our Economic Masterplan. The new cloud infrastructure will lay the foundation of an even smarter Sunderland..” Councillor Paul Watson, Leader of Sunderland City Council © 2012 IBM Corporation
- 32. © 2012 IBMCorporation
- 33. Wuxi iPark A dynamicinfrastructure frees up resources for new business “Working with IBM, Wuxi iPark is able to leapfrog the latest technology The Need: model around cloud computing and China is emerging as one of the world's major markets of software development SaaS and set a solid foundation to and outsourcing services. However, to survive in this rapidly evolving environment, become a major source for software ISVs need to have agile software development processes to shorten the lifecycle development outsourcing.” from product development to market. — Zhou Qian, Secretary, Wuxi New The Solution: District, Committee of the Community Party of China IBM Research-China teamed with Wuxi iPark to enable ISVs located in Wuxi iPark Solution components: to remotely access a vast computing environment for project incubation, development and testing at any time, paying for services based on usage. This IBM® DB2® (64bit) utility-based service is delivered via the Web and integrates technologies and IBM Express Runtime Solution concepts from cloud computing, software-as-a-service (SaaS) and software engineering as a service (SEaaS) and includes operational and hosting services. IBM HTTP Server What Makes it Smarter: IBM Rational® Software Architect New business model allows ISVs to conserve energy and resources and reduce IBM System Storage DS® their IT investment, freeing up capital and resources for other business activities IBM System p®, IBM System x® Open standards-based architecture and innovative development methodology facilitates collaboration of staff in different cities to improve response times IBM Tivoli® Directory Server, re e Access to advanced software development platform enables ISVs to reach new IBM Tivoli Monitoring, rf markets with the ability to sell hosted software solutions to customers worldwide IBM Tivoli Provisioning Manager S fo IBM WebSphere® Application Server Iaa TIP14115-CNEN-01 © 2012 IBM Corporation
- 34. NATO ACT MissionDevelopment Cloud Cloud-delivered Mission Experiment Platform Private Cloud that enables NATO ACT Mission experiments (Command and Control, Intelligence, etc.) Self-service, on-demand access to NATO mission assets Integration point for NATO Enterprise SOA Services Cloud Architecture is based on IBM Service Delivery Manager (ISDM) and fully automates NATO’s existing investments in hardware, storage and virtualization Initially focused on NATO ACT HQs with possible expansion to NATO organizations worldwide Includes IBM technologies and Strategic Planning services for Cloud Roadmap development © 2012 IBM Corporation
- 35. D ev ice rO wn ou Desk top B rin gY D ) now (B YO evi ces are llio n d ...... 1 bi ected.. conn ”What key is the right to get productive access to corporate applications?” © 2012 IBM Corporation
- 36. © 2012 IBMCorporation
- 37. The key is”DeskTop Cloud” a webaddress for a Virtual Desktop” and ”Cloud based solution for Mobile Dev Mgt and Security” BUT........is this REALLY the future IBM has just announced MobileFirst © 2012 IBM Corporation
- 38. What to considerwhen writing ”Native Cloud Apps” 1. Good traceability between requirements, architecture, design, development and release 2. Making sure that those capabilities in the cloud reference architecture are being developed as "services" and not specifically tied to just one tool 3. Exception handling is key. Many of the stability and security issues in Cloud environments are from applications which do not have good error handling. 4. Migration and performance. Have a clear understanding of the performance impacts of putting applications in the cloud.. especially when you are moving to a fully virtualized environment. Security is key as well.. since you are no longer 'physically zoned' © 2012 IBM Corporation
- 39. © 2012 IBMCorporation
- 40. © 2012 IBMCorporation
- 41. Thank you and Feelfree to contact me hassel@dk.ibm.com ”... IBM is emerging as the formidable competitor in cloud space” IDC, Oct. 2011 © 2012 IBM Corporation
Editor's Notes
- #3 Nearly half (48%) of CIOs surveyed evaluate cloud options first, over traditional IT approaches, before making any new IT investments We asked the respondents regarding their plans around the organization's level of cloud technology adoption today and the expected level in 3 years. 72% of the respondents were either piloting, or had adopted or substantially implemented cloud in their organization, and this number is expected to increase to more than 90% in 3 years with a rate of growth touching 215% for organizations which intend to substantially implement cloud. Further, forecasts around cloud predict the cloud market to reach up to $241bn by 2020. Today, at least two thirds of companies of all sizes are actively either experimenting with or implementing cloud Survey results reveal that organizations are experimenting with cloud regardless of the size. Although, larger organizations are more likely to adopt or are piloting in cloud when compared to smaller organizations.
- #6 Mobile Revolution: By the end of 2011, smart phones and tablets will overtake PC shipments.2 Downloads of mobile applications, or “apps,” are expected to surge from 11 billion in 2010 to 77 billion in 2014.3 These applications use location sensors and cameras, coupled with broadband connectivity, to enable activities ranging from videoconferencing to real-time coupon delivery for nearby stores. People want more than music, movies and books on the go; they want all information (including from businesses) that way. Mobility has eliminated the boundaries of space and time. Customers are always connected, and companies can interact with them at any time. The implications cannot be overstated. With information about products becoming as important as the products themselves, almost every company is now in the business of creating and delivering “content” – information that is personal, relevant and timely when accessed by the customer. Social Media Explosion With 2 billion people connected to the Internet, social media is quickly becoming the primary means for communication and collaboration. Young people may have spearheaded the changes, but people of all ages have joined the virtual revolution: 89 percent of the millennial generation uses social networking sites, but so do 72 percent of baby boomers. And the gap is closing. Hyper Digitization Today’s world exhibits a fast-developing case of hyper-digitization. As much information is now being generated every two days, according to former Google CEO Eric Schmidt, as existed between the dawn of civilization and 2003. Demand for video, as well as constant connectivity, is expected to double the amount of mobile data traffic every year through 2014. Power of Analytics Advanced mathematical analysis, powered by intensive computing systems, provides unprecedented opportunity to unleash the value of interconnected data. Electronic tags on packages, pallets and transport vehicles can relay critical information about the location and quality of items ranging from pharmaceuticals to food. Sensors in electrical grids and water systems, intelligent buildings and congested roadways can optimize the use of scarce resources. Predictions based on information relayed from security cameras, satellites and soil can improve public health and safety.
- #7 IBM PureSystems are designed to help IBM clients achieve greater simplicity, speed and lower cost in their IT environments. Expert Integrated Systems reduce the time cost and risk of custom designing, integrated, tuning, managing and maintaining each intended purpose. For our clients, changing today’s status quo is critical for a number of reasons: to shift a higher % of budgets from operation expense to investment in projects that accelerate new value; to reduce dependency on scare expertise; and to enable greater IT agility that enables greater business agility.
- #9 Main Point: With management and admin costs taking the bulk of IT budgets, the most efficient datacenters will be the enablers for innovation. Speaker Notes: Based upon an annual IDC study, the pie charts on the left show the relative share of IT expense on servers (the dark blue wedge), energy and cooling (the green wedge), and management and administrations (the light blue wedge). The increase in management and administration expense from 29% in 1996 to 68% estimated for 2013, demonstrates a critical challenge faced by IT organizations around the world. We need to simplify complex IT environments to turn this trend around, so clients can shift management expense to growth investment Our global technology services group funded some additional primary research into the effectiveness of IT datacenters and discovered some interesting differences between the least and most efficient ones. Only 1 in 5 organizations are able to invest greater than 50% of their budget on new projects. The question is how can we help clients shift expense of operating existing systems, to investment in delivering new capabilities and value for their organizations? BACKGROUND DETAIL: Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study ) Data Source: IBM Data Center Study Conducted January 2012 Study conducted in seven countries worldwide – U.S., Canada, Brazil, Germany, France, China, India 65 questions 308 Respondents in the study: IT managers and CIO respondents IBM Report, IDC conducted research and helped write Study measured data center efficiency across the data center – including operations, facilities, server, storage, networking, applications and tool, governance, staffing Analyzed data to determine stages of data center efficiency Study Findings What we found is that one in five, or 21% or about 1 in 5 of the total respondents are operating at the Most Efficient level The Most Efficient data centers, are currently allocating about 53 percent of their total IT budget on new projects Least Efficient data centers are allocating much less to new projects that can help innovation – only 35% of IT budget on new projects Let’s look at some of the attributes that differentiate between the Most Efficient and the Least Efficient The Most Efficient Data Centers Early and fast adoption of new technology – 86% describe themselves as first or early adopters of new technology vs. 43% for Least Efficient data centers 58 percent use automation tools to move VMs automatically based on service level agreements (SLAs), without the need of manual intervention—versus 1 percent for Least Efficient data centers 93 percent of Most Efficient data centers use virtualized storage, versus 21 percent for Least Efficient data centers 87 percent use a services catalog approach for storage, leading to cost-effective storage placement, versus only 3 percent for Least Efficient data centers Definition of Storage Services Catalog: storage services catalog enables more efficient storage allocation and governance
- #22 Firstly IBM offers 3 products to build a private Cloud Infrastructure for SAP either by using the exiting infrastructure or building a new one Tivoli Service Automation Manager Product to enable existing infrastructures for cloud deployment IBM Service Delivery Manager providing a pre-installed image for rapid deployment of a comprehensive Cloud management environment for existing infrastructures. Available as VMWare/Linux and PowerVM/AIX image IBM Cloudburst, the cloud-in-a-box appliance which provides certified stacks for SAP out of the box and a complete private cloud infrastructure IBM implementation services that support customers in setting up their specific SAP automation on an IBM Private Cloud infrastructure IBM Private Cloud Management Services for SAP providing support and operation services for SAP on a private cloud IBM Cast Iron, an appliance to connect the on-premise private cloud applications like SAP with a large variety of external cloud based SaaS applications like e.g. Salesforce.com IBM GTS also offers SAP hosting services on customer dedicated cloud infrastructures, which are also considered as private clouds by SAP IBM GTS also offers SAP solutions on shared private cloud environments, i.e. Customer workloads are separated on their own virtual networks and virtual machines, but share the same physical infrastructure (model 4). Such environments require SAP certification for cloud services to be supported for SAP production workloads. IBM completed that certification and SAP customer can run SAP production on this service environment Last but not least IBM also offers the IBM SmartCloud Enterprise a public cloud service. At this time SAP does not support production workloads on such public cloud environments. However, customers can deploy development, demo or prototype workloads on that environment.
- #33 City of Sunderland Selects IBM to Deliver UK's First Smarter City on a Cloud Sunderland's City Cloud designed from the outset for both council and local businesses SUNDERLAND, U.K. - 14 November 2011: Sunderland City Council and IBM (NYSE:IBM) today announced that they will provide a city-wide Cloud computing platform that will not only meet the Council's own needs, but that will stimulate economic growth for the benefit of the whole city by reducing the technological investment barriers experienced by start-ups and local companies wishing to expand operations.. Sunderland's Cloud is expected to reduce its own operational costs by £1.4m annually over the next five years, in the delivery of IT services through a reduction in hardware, software, maintenance and improved IT management. The Cloud will also provide a low cost, accessible and secure platform for use across Sunderland. It will allow residents to access services and information in a quicker and easier way, making the City Council more responsive. Businesses will benefit through the ability to increase capacity and capabilities without investing in new infrastructure, training new personnel or licensing new software. Other companies, agencies and public sector partners are also expected to use the Cloud for improved collaboration. IBM will provide the planning, design, provision and implementation of the Cloud for server and end-user computing. The Cloud has been designed to incorporate existing hardware and software in order to be as cost-effective as possible, whilst at the same time providing the council's requirements in terms of: facilitating an agile workforce, improving the experience of 4,000 end-users, simplifying systems management and reducing carbon emissions. Councillor Paul Watson, Leader of Sunderland City Council, said: “'The Cloud is a cornerstone of our Economic Masterplan. The new Cloud infrastructure will lay the foundations of an even Smarter Sunderland, one that ensures the city is internationally recognised as a model for its operations and a prime location for inward investment.” In the UK, Sunderland has more technology start-ups than anywhere other than London. The new Cloud deployment will also address Sunderland's goal to become a national hub for the low-carbon economy, which will require a computing model which supports an eco-system of companies and agencies to collaborate. Paul Woolston, Chair of the North Eastern Local Enterprise Partnership, said: "Sunderland is very much at the forefront of developing and growing the software industry in the North East and this is the latest example of partnership working which will create building blocks for economic growth. It raises our game to an international level and will assist the whole of the North East to attract investment and create opportunities for businesses across all sectors." Dave Smith, Chief Executive of Sunderland City Council, said: “IBM's vision for Smarter Cities resonated very well with our own plans for Sunderland. With the experience of over 2,000 Smarter City engagements worldwide I'm not surprised that the solution it proposed was the most innovative and gave us the flexibility we need to take the regional economy forward onto a global stage.” The City Council sees the cloud implementation as the foundation for deeper transformation, by making available sophisticated but affordable capabilities such as channel shift to online self-service, fraud detection and process optimisation. It will also be used to enable innovative delivery models to be adopted. For example it could allow a staff 'bring your own computer' policy which has been seen to increase flexibility and reduce costs. Lynn Ferguson, IBM Industry Executive for Local Public Services commented: “The creative thinking behind the use of cloud technology to not only support the provision of council services but to also help facilitate economic growth in the city, demonstrates Sunderland City Council's vision and determination to drive innovation across the city.” As part of the contract IBM will provide network, storage and server hardware. IBM will also provide server virtualisation technology and integrated management and monitoring facilities. To support operations IBM will provide business continuity, backup and disaster recovery services. End-users will be provided with a standardised desktop model; they together with council ICT staff will receive training to underpin the long-term success of the project. Sunderland's Cloud will be hosted in Sunderland's own data centres. The contract was signed in September 2011.
- #35 Client Name: Wuxi iPark Subtitle: A dynamic infrastructure frees up resources for new business The Need China is emerging as one of the world's major markets of software development and outsourcing services. However, the industry is facing several challenges, such as a lack of advanced software development platforms as well as a large technical skill shortage. To survive and be more competent in a rapidly evolving environment, software companies or ISVs recognize the need to have agile software development processes to shorten the lifecycle from product development to market. The Solution IBM Research-China teamed with a regional center of innovation to enable ISVs located in the center to remotely access a vast computing environment for project incubation, development and testing, paying for services based on usage. This utility-based service is delivered via the Web and integrates technologies and concepts from cloud computing, software-as-a-service (SaaS) and software engineering as a service (SEaaS) and includes operational and hosting services. What Makes it Smarter This new business model allows ISVs to conserve energy and resources and reduce their IT investment, freeing up capital and resources for other business activities. Thanks to the open standards-based technology architecture and an innovative development methodology, environment allows software development to be done by team members located in different cities in China in a shared IT environment. As a result, ISVs can increase their response to market demands and requirements. The new cloud computing offering also helps ISVs reach new markets by providing the ability to sell their software solutions hosted as Web-based services to customers around the world. By providing advanced IT resources and a value-added service, this center operates under a new business model. Unlike other software parks or science parks in China, this one can now provide greater services beyond the typical office space, general management support, and basic facilities, such as water and electricity. Usage level : Win/Ongoing project/Completed project: External/Unblinded Ongoing Industry : Computer Services