The document discusses the ongoing transformation in enterprise computing, emphasizing the shift towards 'Enterprise 3.0' characterized by radical changes in technology and management practices. It highlights the impact of consumerization, commoditization, and the growing complexity of IT systems which necessitates simplification strategies. Additionally, it addresses emerging trends such as increased mobility, cloud computing, and the critical influence of social media on business dynamics.

1. 2010 STKI
CURATED COMPUTING
Dr. Jimmy Schwarzkopf
Research Fellow
jimmy@stki.info

2. 2

4. Something Curious Is Going On
A „Developmental Spiral‟
An unexplained physical phenomenon.
© 2007 Accelerating.org

5. What do we carry in our pockets ?
5
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6. Microsoft CEO Steve Ballmer : CES keynote speech 6/1/2010
-"The fact of the matter is, this is not
a downturn, this is a bit of a reset”-
6

7. Enterprise computing is headed for “massive changes”
• “We will see radical changes in
hardware technology this year (2010)
and SAP is more than prepared to take
advantage.”
• He cited the following components:
– super-large in-memory systems
– parallel computing
– on-demand software
– cloud computing
– mobile phones
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8. Emerging Cultural Practices
8
8

9. Liquidity: shift from fixed centers of power to
mobility and the consumerization of technology
9

10. Passage from "solid" to "liquid" modernity
• Social forms and institutions no longer have enough time to
solidify and cannot serve as frames of reference and
virtually no distinctions between what we do to live and what
we do to work.
• Individuals have to splice together an unending series of
short-term projects and episodes.
• In liquid modernity the individual (under conditions of
uncertainty) must:
– be flexible and adaptable
– be constantly ready and willing to change tactics at short notice
– abandon commitments and loyalties without regret to pursue
new opportunities
10

11. Enterprise 3.0
• Enterprise 3.0 is about the • Enterprise 2.0 is the use
radical (liquid) changes of emergent social
because of convergence: software platforms:
– technology – within companies
– business – between companies and
– management trends their partners
– between companies and
their customers.
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12. Enterprise 3.0:
BUSINESS AS UNUSUAL
• Bold business is coming back
– Smart and creative actions
– Innovative technologies
– Fresh innovations
• Re‐thinking: will not be
”business as usual”.
• A radical and agile mind is
emerging that will surprise
the old business guard.
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13. How different are they
≠ consumerization ≠ commoditization ≠
≠ interchangeable ≠ standardization ≠
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14. Consumerization
New technology to the
consumer market
ahead of business
markets.
1970s > 1990s > 2010s
Defense>business>home
Home based IT is more
capable than that
provided in their
workplace ?
14

15. Commoditization and Interchangeable
• market based on undifferentiated products
• Commoditization usually leads to lower prices since
undifferentiated products produce perfect competition
• Some technology products are certainly becoming
interchangeable but what's really commoditizing?
• Not software, not hardware, not services, ONLY broadband
• False commoditization can create substantial risk when
premier products (substantial additional value to offer) are
more expensive .
don’t confuse
INTERCHANGABLE and COMMODITIZATION and then
STANDARIZATION
15

16. The key drivers
• Faster Broadband at lower costs, and wireless!
• „Infinite‟ Storage
• Total Mobility
• Social Media, Peer Production & Networked
Communities
• Blogs and UGC
• Globalization and Localization
• Converged devices
• The explosion of Niche Markets
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17. Virtually free and unlimited:
bandwidth and storage
• Storage and bandwidth: are
improving performance and
cost efficiency even faster than
processor speed is .
• The marginal cost is falling to
practically zero.
17

18. Growth: Digital Agenda
Broadband related growth (innovation)
will be the big differentiator in 2010-2012
18

19. Internet of things:
SPEED SCALE SENSORS SOFTWARE
Infinite bandwidth Unprecedented New kinds of data Radical change in
and going for real- processing power data analysis
time data and storage sizes r
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20. Where do we want to be:
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21. ERP projects ?
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22. ISRAEL 2011
• 1970s basic ERP ( median life is 15/20 years)
– Today we are in the third generation wave of change
• 1980s core applications (median life is 30/35 years)
– Today we are in the second generation wave of change
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23. Did I say “core” ?
• What is core in my business/industry ?
• What parts of core software gives me competitive
advantage?
• What parts of core software can I buy and what
develop?
• Are Israeli vendors prepared for CORE projects?
– Noncompetition clauses ?
23

24. The BIG problem : complexity
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25. And don’t forget ……..
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26. The solution
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27. Meaning ?
27

28. Economist:
In praise of techno-austerity
• Technologists are waking up to the
benefits of minimalism:
– feature fatigue among consumers who simply
want things to work
– strong demand from less affluent consumers
(divisions,SMBs and developing countries)
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29. 2009: one of the worst years in history
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30. Symptoms of IT complexity
• Software crashes due to • Incompatibility between
incompatibility of data, files, vendor software packages
software, or network protocols. due to lack of standards.
• Frequent but necessary
• Long timeframes to solve the software upgrades resulting
problems causing software in errors and incompatibility
crashes. problems.
• Long timeframes to test and
install new applications because
of integration problems.
30

31. IT complexity tax
Moore’s sayings: IT complexity tax:
• Moore's Law : states that • CIO’s pay with time, sweat and
computing capability money for every innovation,
increases 1 percent per every business process
week. improvement they implement.
• Moore's Flaw : keeping up
with this flood tide of
innovation quickly becomes
too difficult (and too costly)
for anyone to manage.
31

32. Results of a good “curation”
Cost of
Operations
+
-
Risk of Quality of
Failure Service
32

33. Reduce Complexity by Managing
33
* From SYMANTEC

34. Data Center Management 2010
Integrated
Components
User Interface
Launch-in-Context
Reporting
Security
Deployment
Health
Security Network System Performance Storage Transaction Mainframe
Application
Events Events Events Events Events Events Events
Events
34

35. Economist:
In praise of techno-austerity
• Technologists are waking up to the
benefits of minimalism:
– feature fatigue among consumers who simply
want things to work
– strong demand from less affluent consumers
(divisions,SMBs and developing countries)
35

36. Complexity can be solved by :
SIMPLIFY (commoditization, standardization, virtualization)
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic

37. another cure for complexity
Internal storage Servers
New
Architecture
Power & cooling ProCurve
Networking
Management software
37

38. Computing Platform Lifecycle
38
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39. 1980 -2010 Platform Lifecycle
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40. Industry in a Box Companies
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41. What’s under the hood: Lego ?
Virtual Connect
virtualized
LAN and SAN
connections
StorageWorks Insight
EVA SAN Software
(Note: Matrix supports Capacity Planning
any c-Class certified Orchestration
FC SAN target) Disaster Recovery
All-in-One
Services, plus Integrity and
ProLiant iCAP and ProLiant
pay as you grow blade servers
financing
41

42. What’s under the hood 2
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43. MEGAtrends: curated computing
43

44. A museum curator plans,
displays and catalogs
collection items.
Visitors see only what the
curator wants them to see
and the order of presentation.
Museum visits become vanilla
(same to all) under a certain
curator.
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45. 45

46. 5th Generation Of Computing
1970s 1980s 1990s Today 2010+
Autocratic Personal: Web: SOA: Curated:
Centralized
Computing

47. Cloudy in your future
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48.  From On-Premise to Cloud Platforms

50. Cloud also good for CFOs
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52. Only 5-7 years ago

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54. Technology Cycles
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57. Disruptive Innovations
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58. Winners and losers: who now?
15 billion ARM
based chips
shipped to date
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60. 60

61. If looks could kill
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62. 62
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63. Kindle: content consumption
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64. Amazon

65. iPhone the content revolution
The dean of Yale University's School of Management has
joined Apple as a new Vice President,
serving of the dean of a new "Apple University."
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67. iPad: content consumption
67

68. Google into other things?
Google Wave Crome OS
Nexus 1 Android
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69. Other ecosystems: blackberry
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70. Other ecosystems
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73. Farmville Game on Facebook
• It‟s free but you can buy goods to enhance
the experience:
– 800.000 tractors „sold‟ every single day
• A team of 35 Developers release new virtual
items into FarmVille twice a week
• 65 Million+ users without any advertising; 1.2
Million users per day
• Parent company Zynga makes est. $500M /
Year and has 600+ employees
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77. 3 possible mobile models:
• SMS
 Easy, common in all devices,
affordable
• Mobile Internet
 Familiar, supported by most devices, UI
is an issue
• Mobile
Application
 Rich user experience, ability to work
offline
Source: Mobile Marketing Association
Einat Shimoni’s work Copyright 2010 @STKI
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80. Context Application: Zipcar
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81. In Context :Transparent Price
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82. Mobile website also changing
Your mobile website should and Less like that:
look more like that:
Don‟t look at mobile devices as an “extended PC”
It is a totally different device that will offer added value that a PC doesn‟t

83. One for each kind?
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84. Or one for each machine?
PCs Mac Tablets Smart phones Cell phones

85. Design features (user wins)
vs
development and distribution (IT wins)
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86. How are we going to use them ?
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88. Examples of applications
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89. Security

90. iPad office
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95. NEW DESKTOP
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97. “one-size-fits-all” end-user computing is “out”
2008 2011
• Standard desktop • Standard desktop
configuration with configuration
Microsoft OS and office • Tablets/smartphones
productivity tools configured for Web-based
applications
• Desktop or application
virtualization on thin-client
device
• Tablet/ smartphone
applications
• SaaS alternatives to hosted
applications
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98. 98

99. So what happened ?
The user: IT:
• Mobility and always • IT will have to :
connected allows the – Supply “content” to this
“user” to shop for his own appliances
set of appliances. – Receive “content” from this
appliances
– Content will be structured,
• Appliances will have two unstructured and multimedia
flavors for content
– CREATE AND CONSUME
– CONSUME
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100. New Desktop (1 out of 5)
Google World Facebook World Apple World MS World
Search People Apps Content
in the middle in the middle in the middle in the middle
Palm World
???
in the middle

101. The future is here: WEB 3.0
Digital Marketing Is Here To Stay !!
“When I took office, only high
energy physicists had ever
heard of what is called the
World Wide`Web... Now even
my cat has it's own page.”
- Bill Clinton
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102. Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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103. Tribes: a group of people connected to one
another, connected to a leader, and connected
to an idea.
Discussion:
• What builds tribes?
• What kills tribes?
• What sustains tribes?
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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104. Community-oriented idea management

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106. Innovation : WEB 3.0
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107. Enterprise social software is growing…
blogs forums microblogging
video wikis
social bookmarking podcasts photos
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108. Tying together enterprise social software
Blogs
Book Forums
marks
Wikis Micro
New “family” blogs
of products
Video Pod
casts
Photos
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109. WEB 3.0
http://www.flickr.com/photos/ross/3055802287/
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110. Study by Prof. Granovetter shows that weak
links are better than strong
• Strong Links: More
motivation to help you,
since they know you
better
•Weak Links : Likely less
overlap with leads you
can easily get elsewhere
Most job referrals come
through those who we
see rarely: old school
friends, former co-
workers, etc.
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
Do not remove source or attibution from any graphic or portion of graphic
110

111. What do I use ????
• No longer need a • Blogs:
memory • IT related
– Google • Economics
– Yahoo • Musical taste:
– Wikipedia – ITunes
– Twitter • Books and others:
– Amazon
• Personal Information • Social Capital
– Smartphone tells me – LinkedIn
about birthdays, phones, – groups
addresses
– Xing
– Facebook
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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111

112. What do you use ?
Social
Technographics™
Josh Bernoff, co-
author of Groundswell
Dr. Jimmy Schwarzkopf’s work Copyright 2009©STKI
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114. Thank you
Dr. Jimmy Schwarzkopf
114