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- 2. Consumer durable sectorcontribute 14.8% to countries economy Favorabledemographics;64% ofthe populationinworkingagecategory India is all set to clinch 5th largest FMCD market Increaseindisposableincomes;whichdrives consumption Availability ofnewproductsandtechnologies IncreasingUrbanization,nuclear families Easyfinancingschemes Increaseinorganizedretail Sector Information
- 3. COMPANYOVERVIEW Videocon Industries Limitedis a large diversified Indian company headquartered in Mumbai. The Videocon group's core areas of business are consumer electronics and home appliances. They have recently diversified into areas such as DTH, power, oil exploration and telecommunication.. The group has 17 manufacturing sites in India and plants in China, Poland, Italy and Mexico.
- 4. Product line Office Automation Digital Diaries KiddyPC Data Projector Power Inverter Digital Mp3 Player PalmTop Components TV, VCR & Audio Components Glass Shells for Color Picture Tubes B&W Picture Tubes Monitors for Computers Compressors Other Electronic Home Appliances Refrigerators Washing Machines Air Conditioners Dish Wahers Microwave Owens Mixers & Grinders Water Purifiers Consumer Electronics CTVs B&W TVs VCRs Audio Systems Color Monitors
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- 6. SWOT analysis STRENGTH Fairbrand awareness among the Indian customers Wide distribution network available by owning retail stores namely Digi-world (selling its own products) and NeXT stores. Acquisition of Thomson’s plants gave it access to its technology for TVs Runs wide brand portfolio under KenStar, Electrolux, Kelvinator, Sansui, Videocon brands The parent company operations include Videocon Telecom, Videocon d2h, Videocon Consumer Electronics, Home Appliances There are over 9000 people with the company WEAKNESSES Videocon’s once strong hold i.e., CTV have lost the sheen Dip in the net profits and sales over the years Lower share in tier 1 cities and premium products OPPORTUNITIES Growing consumer appliances market in tier -2,3 cities. Huge potential to expand owing to low market penetration in India THREATS Increased competition from foreign players Decreasing brand image Rapidly changing technology and new features being added by foreign players
- 7. Marketing Mix 1. Product: Thiselement includes quality, benefits, customer service, warranty, features that the customer will derive from the product: • Saves upto 50% energy compared to LCD television • Good picture quality along with good sound quality. • Videocon is well known for its customer service. • The brand has also got the title “Name of Trust”. • Durable product that is used almost daily basis in households, offices, news channels, etc. • This product comes with a domestic warranty period of 1 year
- 8. Marketing Mix 2. Price: Thiselement includes listed prices, discounts, payment modes, offers, etc. There are different listed and offered prices depending upon the model. Models such as: Model Listed Price Offered Price Videocon 24 inch HD Ready TV Rs 14,270 Rs 11,590 Videocon 32 inch HD Ready TV Rs 25,177 Rs 17,490 Videocon 40 inch HD Ready TV Rs 42,990 Rs 32,800 Videocon 55 inch HD Ready TV Rs 72,900 Rs 48,465 • There are different discounts offered depending on the retailers and online shopping sites. • LED television can also be purchased on credit with the use of credit cards, Bajaj Finance Co., etc. • Payment modes could be in cash or credit transaction, COD (Cash on Delivery), Online Payment, etc.
- 9. Marketing Mix 3. Place: Thiselement includes distribution channels, channel partners, sales support, etc. • Provides service centers in different corners of the India. • Producers, wholesalers and retailer perform jointly in marketing. • Supports sale’s person by providing add-ons to the product and also displaying through hoardings. • This product is mainly targeted to Middle Income-level or High Income-level people. • LED television has become a trend in the market for watching purpose, showcasing status, enabling mini home theatre, etc. For this reasons, it is targeted to mainly Urban (Tier-1&2) and Semi-Urban Cities.
- 10. Marketing Mix 4. Promotion: Thiselement makes a major role in creating needs among customers. Leading to the needs, customer demands for product is created. So promotion includes various modes through which television can be promoted: Visual Promotion: • Television ads. • Internet Commercialized ads • Covert Marketing Media Promotion: • Pamphlets • Ads on newspapers Branding: This product is promoted by one of the renowned celebrity, Mr. Abhishek Bachchan
- 11. STPSEGMENTATION • Income • Lifestyle •Family size TARGETING • Homemakers • Office going people both male and female • People having shortage of time POSITIONING • Reliable • Value for money • Quality
- 12. Business Finance Items Amounts(in Rs) Change in Direct CostsYear 2016-17 Year 2015-16 Costs of Material Consumed 4,428.47 4,073.30 8.72% Purchase of Stock-in-trade 4,305.53 3,991.93 7.86% Changes in inventories of FG, WIP & Stock-in-trade 21.17 20.90 1.29% Total 8,755.17 8,086.13 8.29% Direct costs Items Amounts (in Rs) Change in Indirect CostsYear 2016-17 Year 2015-16 Employee Benefit Expenses 375.51 283.43 32.49% Finance Cost 3,097.73 2,368.46 30.79% Depreciation and Amortization Expenses 731.52 701.71 4.25% Other Expenses 2,121.65 1,883.51 12.64% Total 6,326.41 5,237.11 20.80% Indirect costs
- 13. Assets Amounts (inRs) % Change Year 2016-17 Year 2015-16 Tangible Assets 4,972.64 5,515.27 (9.84) Intangible Assets 21.27 30.15 (29.45) Capital Work-in-Progress 490.38 714.36 (31.35) Intangible Fixed Assets under Development - - - Total Fixed Assets 5,484.29 6,259.78 (12.39) Fixed Assets added during the year Year Current Asset (in Rs) Current Liabilities (in Rs) Working Capital (in Rs) Changes in W.C 2017 16,369.31 9,616.04 6,753.27 (35.98)% 2016 18,608.80 8,060.82 10,547.98 Working Capital = Current Assets – Current Liabilities Working Capital for the year
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- 15. Organization culture (as peremployee reviews or researchfindings)
- 16. PerformanceAppraisal Establishing Performance Standards (KRA) Communicating the standards (COMPONENTS OFKRA) Measuringthe actual Performance (RATING) Comparing the Actual with the Desired Performance (GAPANALYSIS) Discussing Results (REWADING, TRAINING. TRANSFER, TERMINATION)
- 17. GrievanceHandling Grievanceareoneofthemostcommonproblemfacedbytheemployeeofalmostall the organization,thusit isoneofthemostcommonproblemwithwhichanyHRneedtodeal with. Thus there are various ways to handle it such as : •Conductioninterview •Questionnaire •Opendoorpolicy •Suggestion box
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