1. The document discusses brand identities of Windows, Coca-Cola, and Videocon that have recently changed. 2. Coca-Cola tried to change its formula to New Coke in 1985 but faced backlash from consumers and reverted back to its original formula. 3. Videocon recently unveiled a new green brand identity and tagline of "Experience Change" designed to reposition the brand as younger and more eco-friendly.

1. My Presentation is going to include....
1. What's Brand ?
2. Recently changed Brand Identity: Windows, Coca-Cola, Videocon
3. What's Branding ?
4. Lots of Advertisement Videos (Of course, Topic/Concept related)
5. And Eye Pleasing Animations and Transition Effects (As always)

3. Our most favourite

4. So, According to you, What is a Brand ? ? ?

6. It is believed that few remember the original Windows logo.
The company found it both refreshing and inspiring in relation to the work they
have been doing on the Metro style design visuals.
The logo was simply created using simple lines and clear straight forward
concept.

7. The now classic window shape and the introduction of the four colors were
hallmarks of the Windows brand for many years to come.
The introduction of the "waving effect" gives the logo a sense of motion. This
logo would be the basis of the Windows versions throughout the 1990s.

8. It is evident that not many changes had been made to the previous logo.
In fact, the Windows 98 logo looks like a modified version of its predecessor.

9. The basic element remained the same, but evidently, the logo got a
significant makeover.

10. The next major incarnation of the logo came with the release of Windows XP.
What has come to be known as the "Windows flag" is a cleaner more
sophisticated mark than its predecessors.

11. The Windows Vista release marked the beginning of the AERO design aesthetic in Windows with a key
component of the interface being the "AERO glass" effect.
The green Start button was replaced with the round glass-like button with a now flattened version of the
"flag".
Worldwide, this icon became known as the “Pearl".

12. The previous version of the logo was largely unchanged for Windows 7.
Green is Microsoft Gaming, mainly XBox. Green is
fun and the 'Go!' colour, meaning maximum fun.
Orange is Microsoft's Office products. Red means business,
because it suggests a busy life, quick and hot, which means
Office is meant to get things done nice and quick.
Cool and slick, symbolising what Microsoft
wants Windows to be, slick and quick, yet cool
and easy on the eye and easy to use.
Yellow is bold and strong,
which is what its hardware is
build to be, long-lasting and
efficient.

14. Meshing with the Metro design of Microsoft's upcoming Windows 8, the new logo is a slightly-angled blue block with
a thin white cross in the middle, making it look like a window instead of the four-colour wavy flag in the past.
The new logo is designed by Paula Scher from the Pentagram Design Agency, whose notable works include the
Citibank logo.
"We did less of a re-design and more to return it to its original meaning and bringing Windows back to its roots –
reimagining the Windows logo as just that – a window" said the company. . The new logo, in many ways, is a throwback
of sorts to the original Windows logo.

15. Blue for Windows, Windows Live, Server, SQL Server, Azure (including Cloud), Outlook.com, and Internet
Explorer.
Red for Office
Green for Xbox and Xbox Live
Yellow… could it be Bing?!

17. Is it that Simple to Use ? Small Demonstration

18. What’s Branding ? By the way

20. Coca-Cola was invented by John S. Pemberton in 1886.

26. • New isn't always better when it comes to Coca-Cola.
• In what is commonly referred to as the "marketing blunder of
the century" (the 20th century, that is), Coca-Cola tried to
replace Coca-Cola Classic with a New Coke in April of 1985.
• At the time, Coke had been hurt by the Pepsi Challenge and thought it would be smart to reformulate for better taste. They
thought wrong. Consumers went crazy.
• Protests led by the Society for the Preservation of the Real Thing and Old Cola Drinkers of America.
• One man in San Antonio even drove to a local bottler and bought $1,000 worth of Coca-Cola Classic to stockpile.
• The Company returned to their classic formula, and original branding, in July 1985.

29. Success of Coca-Cola’s Brand Identity
Packaging Design. Web Design
Social Applications
Exhibitions

31. • Coca-Cola constantly convey their company values and execute their mission
statements through various mediums.
• Part of the reason The Coca-Cola Company is so successful is because their brand
identity invades the mind of their consumers by being bold and unique.
• The look and feel of the brand adopts an energetic and lively tone to reflect the
business’s core values.

33. Videocon is on an expansion and acquisition spree.
It is moving towards global positioning, acquiring new real estate, changing its work culture and throwing out old
systems.
Looking at an aggressive multi-fold growth with an emphasis on technology, quality, innovation, value and services
penetration, Videocon Group has unveiled its new eco-friendly green brand identity and tagline: “Experience
Change”

34. The two animated characters have been named ‘Chouw’ and ‘Mouw’ and the agency
has conceptualised a series of five films, each telling a simple story while reinforcing
the brand’s new positioning statement, “Experience Change”
The new symbol of Videocon asserts its passion for global impact, and the two ‘E’s
on either side represent the Group’s wide spectrum of interests ranging from
‘Electronics to Energy’.

35. A step towards a major corporate branding
makeover
To re-position itself as younger, fresher, eco-friendly and a
‘with-it’ (ahead of its foray into diverse areas such as DTH
and telecom) brand

36. Designed by InterBrand, Singapore
To be closer to the consumers heart – in terms of its
values, philosophies & servicing aspects.
Based on the consumer-centric approach