Videocon, founded in 1979, is one of India's youngest companies with a turnover of Rs 50 billion, focusing on various consumer electronics and home appliances. It holds a significant market share in Rajasthan and emphasizes its commitment to societal betterment as a responsible corporate citizen. With an annual turnover of US $4 billion, Videocon has expanded its global operations and promotes a new branding strategy featuring an innovative logo.

2. About ideocon…Videocon founded in 1979, at Aurangabad in Maharashtra is one of India's youngest companies to touch a turnover of Rs 50 billion. Founder - Late NandlalMadhavlalDhoot Sons envisioned Videocon International Ltd.Third largest manufacturers of Colour Picture Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world.

3. Its mission statement… The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizenVenugopal N Dhoot Chairman

4. Its global partners…

5. PricePlaceProduct4 P’sPromotion

6. PRODUCT

7. IDEOCONConsumer ElectronicHome ApplianceComponentsPetroleumInternetOffice AutomationPowerCTV’s_________B&W TV’s_________Audio systems_________Color MonitorsRefrigerator_________Washing Machines_________Air Conditioner_________Dish Washer_________Microwave Oven_________Mixer & GrinderTV, VCR & Audio Components___________Glass Shell for Color Picture Tubes___________B&W Picture tube___________Monitors ___________Compressors___________Other ComponentsDigital Diaries_________Kiddy PC_________DATA Projector_________Power Inverter________Digital MP3 Player_________Palm TopISP________Content & Web SolutionCrude Oil Extraction1050 MwPower Generation

8. TELEVISIONS PLASMALCD:-

9. REFRIGERATOR:-

10. WASHING MACHINE:-

11. AIR CONDITIONER:-

12. PRICE:-Television:- LED- 21,000 to 1,49,000. LCD- 13,490 to 44,000. Ultra Slim- 5000 to 8690. Flat TV- 5190 to 6990 Conventional TV- 4000 to 4190.Washing Machines:- Automatic- 10,490 to 42,220. Semi Automatic- 6000 to 10,000.Refrigerator:- Frost Free- 12,000 to 77,778. Direct Cool- 17,000 to 17,504.Air Conditioner:- Split A.C.- 17,990 to 56,000Microwave Oven:- 3,990 to 13,490PLACE:-

14. Electronic market is comprises of Rs1600 crore in all over Rajasthan.Out of which Videocon comprises 25% of it.Out of 25% of Videocon targeted in Rajasthan 55% covered by the Jaipur belt (Jaipur, Alwar, kota etc).The company have over 4000 Dealers and sub dealers and Network of 100 service centers within Jaipur belt.*appr*aprox. figure.

15. PROMOTION:-

16. Kanchan Enterprises At persent a new offer is running at kanchan enterprises that is JiyoAjadi se There is two combo offer in this :-1st is AzadiPrimium in which by purchasing of 5 combo product , we can save Rs. 7740 .And 2nd is Azadi Regular offer in which by purchasing 5 combo products, we can save Rs.3980 .

17. Videocon branding New logo. Unveiled on 2nd July, 2009

18. The new ‘V’ composed of two animated green showing going green, lava like shape called chow and mow.

19. Videocon launches an advertisement of chow-mow in which one is showing the physical strength and other one is showing the intellectual part.

20. Recently Videocon promote itself by a mega trade fair on 3rd to 5th September atAmbedkar circle in Jaipur.The concept of DTH service is very new in presence of other player like ZEE TV’s Dish TV, Tata Sky, Airtel Dish TV, providing only set up box.Effective advertisement of Shahrukh Khan & Dhoni and RiteshDeshmukh’s variety of advertisements.

22. COMPANY PROFILE:-Annual Turnover is US 4 billion dollars.Videocon is the third largest home appliance and consumer electronic company in India.Since 1998 it has expanded its operations globally.Net Income of the company in the year 2010 was 407.02 crores.

23. CUSTOMER:-

24. COMPETITOR:-

25. PRESENTED BY:-NijoNinanPiyushPoddarRavi PrakashKumawatSahilYadavShivBhagwanAbhishek MathurAmitYadavBhupen SharmaDeepikaKachawaMonika Jain

26. THANK YOU