A presentation on MTNL's distinctive competitive advantage. The presentation also focuses on various aspects mergers, joint ventures and SBU's of MTNL all across globe

2. About MTNL
• Mahanagar telephone Nigam ltd.
• “Transparency makes us different” is the motto of the company.
• MTNL was established in 1986 and is a joint venture with more than
50 % of the share being owned by govt. of India.
• MTNL provides various services in telecommunication sectors such as
providing landline, wireless communication etc., and is the first
company to launch the 3G services in India.

3. • To expand customer base and services.
• To provide latest technology and services to the customers, at affordable
prices.
• To achieve the highest level of customer satisfaction and delight.
• To diversify in other areas for providing telecom services at national and
international levels.
• To provide convergence of Telecom, Information Technology and related
services.
Operational Objectives of Company

4. MAJOR OPERATIONS AREAS
MTNL Offers the following mains Telecom Service:
• Basic and limited mobile telephone services
• Cellular mobile telephone services
• Limited mobile telephone services
• Internet services
• Intelligent network based telecom services
• Broadband services

5. • IPTV Service
• VOIP
• Wi-Fi
• ISDN
• Digital Certificates
• MPLS / VPN
• PCO
• Value Added Services

6. Joint Venture of MTNL (To Enhance Operations)
MTNL’s Operations beyond boundaries through its Joint Ventures and
Subsidiaries:-
Millennium Telecom Ltd. (MTL)
• Digital India initiative
• Negligible license fee obligation
• Submarine Cable System
• Exploring the possibility of making Telecom partners through Eols
United Telecom Limited (UTL)
• Nepal's joint venture
• MTNL appointed SBI Capital market
• Launched RUIM (Removable User Identity Module) cards for its CDMA subscribers

7. MTNL-STPI IT Services (MSITS)
• Offer niche portal services
Mahanagar Telephone Mauritius Limited (MTML)
• License from the ICTA to operate Fixed Wireless Services, Mobile Services,
International Long Distance Services and Internet Services

8. Distinctive Competency of MTNL
• What is Distinctive Competency?
“Areas in which a company has a competitive advantage over its
competitors”
OR
“Distinctive competencies are factors which differentiates a
company/firm from their competitors & give an advantage over
them”

9. MTNL’s Distinctive Competency
• Fixed Line Telecommunication Service: Delhi & Mumbai
• Covered Regions:
Delhi Mumbai
• Noida
• Gurgaon
• Faridabad
• Ghaziabad
• Greater Noida
• Mumbai Municipal
Corporation
• Navi Mumbai Municipal
Corporation
• Thane Municipal
Corporation

10. MTNL’s Operation Strategy
• Current Strategy: Top Down Perspective
“Expansion in Mumbai & Delhi with 3G Network Roll Out”
QUALITYFLEXIBILITY
COST
Operations
Strategy
TIME

11. Current Issues of MTNL
• Less Satisfaction reported by Consumers.
• Services Missing in Delhi & Mumbai Region:
Online Recharges
Bill Payment & Customer Service Assistance
Best Possible Solution: Operation Led Perspective
(Merger of BSNL & MTNL )

12. MTNL vs Other Telecom service providers
MTNL has-
• High cash and established infrastructure
• Large consumer base in New Delhi and Mumbai
• First Mover advantage
Lacks –
• Bureaucratic organizational structure
• Weak marketing and brand presence
• Flexible plans
MTNL posted a Rs 733.2 crore net loss in the quarter to June’14

13. Thank You