Mahanagar Telephone Nigam Ltd. (MTNL), established in 1986, is a government-owned telecom company providing various services, including landline, wireless communication, and 3G services in India. MTNL aims to enhance customer satisfaction, expand its services, and diversify its operations while facing challenges such as consumer dissatisfaction and a bureaucratic structure. The company reported a significant net loss and seeks potential mergers to improve its market position.

2. About MTNL
• Mahanagar telephone Nigam ltd.
• “Transparency makes us different” is the motto of the company.
• MTNL was established in 1986 and is a joint venture with more than
50 % of the share being owned by govt. of India.
• MTNL provides various services in telecommunication sectors such as
providing landline, wireless communication etc., and is the first
company to launch the 3G services in India.

3. • To expand customer base and services.
• To provide latest technology and services to the customers, at affordable
prices.
• To achieve the highest level of customer satisfaction and delight.
• To diversify in other areas for providing telecom services at national and
international levels.
• To provide convergence of Telecom, Information Technology and related
services.
Operational Objectives of Company

4. MAJOR OPERATIONS AREAS
MTNL Offers the following mains Telecom Service:
• Basic and limited mobile telephone services
• Cellular mobile telephone services
• Limited mobile telephone services
• Internet services
• Intelligent network based telecom services
• Broadband services

5. • IPTV Service
• VOIP
• Wi-Fi
• ISDN
• Digital Certificates
• MPLS / VPN
• PCO
• Value Added Services

6. Joint Venture of MTNL (To Enhance Operations)
MTNL’s Operations beyond boundaries through its Joint Ventures and
Subsidiaries:-
Millennium Telecom Ltd. (MTL)
• Digital India initiative
• Negligible license fee obligation
• Submarine Cable System
• Exploring the possibility of making Telecom partners through Eols
United Telecom Limited (UTL)
• Nepal's joint venture
• MTNL appointed SBI Capital market
• Launched RUIM (Removable User Identity Module) cards for its CDMA subscribers

7. MTNL-STPI IT Services (MSITS)
• Offer niche portal services
Mahanagar Telephone Mauritius Limited (MTML)
• License from the ICTA to operate Fixed Wireless Services, Mobile Services,
International Long Distance Services and Internet Services

8. Distinctive Competency of MTNL
• What is Distinctive Competency?
“Areas in which a company has a competitive advantage over its
competitors”
OR
“Distinctive competencies are factors which differentiates a
company/firm from their competitors & give an advantage over
them”

9. MTNL’s Distinctive Competency
• Fixed Line Telecommunication Service: Delhi & Mumbai
• Covered Regions:
Delhi Mumbai
• Noida
• Gurgaon
• Faridabad
• Ghaziabad
• Greater Noida
• Mumbai Municipal
Corporation
• Navi Mumbai Municipal
Corporation
• Thane Municipal
Corporation

10. MTNL’s Operation Strategy
• Current Strategy: Top Down Perspective
“Expansion in Mumbai & Delhi with 3G Network Roll Out”
QUALITYFLEXIBILITY
COST
Operations
Strategy
TIME

11. Current Issues of MTNL
• Less Satisfaction reported by Consumers.
• Services Missing in Delhi & Mumbai Region:
Online Recharges
Bill Payment & Customer Service Assistance
Best Possible Solution: Operation Led Perspective
(Merger of BSNL & MTNL )

12. MTNL vs Other Telecom service providers
MTNL has-
• High cash and established infrastructure
• Large consumer base in New Delhi and Mumbai
• First Mover advantage
Lacks –
• Bureaucratic organizational structure
• Weak marketing and brand presence
• Flexible plans
MTNL posted a Rs 733.2 crore net loss in the quarter to June’14

13. Thank You