4. VIDEOCON AT A GLANCE
VIDEOCON ….AT A GLANCE
Founder : Late Nandlal Madhval Dhoot
Founder : Late Nandlal Madhval Dhoot
Videocon is an Indian multinational company with
Videocon isin Consumer Electronics, company with interests in
interests an Indian multinational Home Appliances , and
Colour Picture Tube Glass.
Consumer Electronics, Home Appliances , Colour Picture Tube
Glass, Mobile Phones, Telecommunication, and D2H.
In 1987, it used to manufacture TV and Washing Machine.
In 1987, it used to manufacture TV and Washing Machine.
In 1989-90, Videocon started manufacturing Home
Entertainment Systems,Electric Motors & AC.
In 1989-90, Videocon started manufacturing Home Entertainment
Systems,Electric Motors & AC.
Videocon entered Refrigerators and coolerssegment in
1991.
Videocon entered Refrigerators and coolers segment in 1991.
In 1995, Videocon started manufacturing Glass
shells for CRT
5. CONTD…
CONTD…
In 1996 it ventured into Kitchen appliances .
In 1998, Videocon started manufacturing Glass
In 1995, Videocon started manufacturing
shells for CRT & Compressor Motors.
Compressors
In the year 2000, Videocon tookover Philips Color
TV Plant.
In 1996 it ventured into Kitchen appliances .
In 2005, Videocon tookover 3 plants of Electrolux
In 1998, Videocon started manufacturing Compressors &
India and acquired Thomson CPT.
Compressor Motors.
Today, it has evolved into a giant conglomerate
with annual revenues of over
In the year 2000, Videocon tookover Philips Color TV Plant.
U$4.1 billion.
In 2005, Videocon tookover 3 plants of Electrolux India and
acquired Thomson CPT.
6. CONTD…
CONTD…
In 1996 it ventured into Kitchen appliances .
In 1998, Videocon started manufacturing
In 2009, Videocon launched Motors. product, called
Compressors & Compressor its DTH
'd2h‘.
In the year 2000, Videocon tookover Philips Color
TV Plant.
In November 2009 tookover 3 plants ofits new line of
In 2005, Videocon Videocon launched Electrolux
Mobile Phones
India and acquired Thomson CPT.
Today, it has evolved into a giant conglomerate
Videocon Telecommunications Limited has license for
with annual revenues of over
mobile service operations across India. It launched its
U$4.1 billion.
services on 7 March 2010 in Mumbai
Today, it has annual revenue of overU$4.1 billion
7. THE VIDEOCON MISSION
CREATING HAPPINESS
ACHIEVING PROGRESS
SUSTAINING GROWTH
PURSUING EXCELLENCE
FIRST WITH THE BEST
9. PRODUCT RANGE
Telecommunication And DTH
mobile phones
Android phones Satellite box
GSM-CDMA phones Satellite HD box
Qwerty phones Satellite LCD
10. CONSUMER DURABLES AND
HOME APLLIANCES MARKET
5%
3% LG
6% Samsung
13% 1% Videocon Group
2% Mirc Group
BPL
2%
22% Sony
12% Phillps
Panasonic
Sharp
15% 19% Thomsan
Others
11. Television
45
40
35
30
25
20 FCTV
15 LCD
10 CCTV
CTV
5 High end
0
Videocon has a good foot hold in the CTV
and LCD segment.
12. WASHING MACHINE
14%
23% LG
Samsung
15% IFB
Videocon *
17%
6% Godrej
Whirlpool
5%
20%
Others
Videocon has a good strength in washing
machine sector
13. AIR CONDITIONER
5%
24%
22%
LG
Samsung
Godrej
Videocon
whirlpool
Others
12%
19%
18%
Videocon needs to capture a large area or segment
in AC sector
14.
15.
16. Videocon has an environment which is-
-Driven by Performance
-Strong Value base
-Empowered
-Inclusive
-Fun-filled
17. VIDEOCON BRANDING
o New logo. Unveiled on 2nd July, 2009
o The new ‘V’ composed of two animated green showing going green,
lava like shape called chouw and mouw.
19. COMPETITORS ANALYSIS
Voltas:
Established in 1954,
Voltas is India's premier air conditioning and
engineering services provider.
It offers engineering solutions for a wide
spectrum of industries in areas such as
heating, ventilation and air
conditioning, refrigeration, climate control etc.
turnover of the company is Rs.10000cr
20. COMPETITORS ANALYSIS
L.G.: LG Electronics India Pvt. Ltd.,
a wholly owned subsidiary of LG
Electronics, South Korea
was established in January, 1997
Turnover is around Rs.6500 Cr.
21. COMPETITORS ANALYSIS
Hitachi: Hitachi Home & Life Solutions (India)
Ltd.,
a subsidiary of Hitachi Home & Life
Solutions, Inc., Japan, was first established in
1984.
Headquartered in Ahmedabad, Gujarat,
With a total capacity of 250,000 units a year
Turnover of over RS. 2800 million,
22. COMPETITORS ANALYSIS
Samsung:
Samsung India is the Regional Headquarters for
Samsung’s operations in South West Asia.
leading provider of high tech information
technology, telecom, consumer electronics and
home appliance products in the country.
Revenue of the company is US $ 3.5 billion
23. OBJECTIVE OF THE
PROJECT
To study the outdoor AC manufacturing process
for productivity and quality improvement
Identify and implement process innovation.
Focus quality management.
To get the industrial exposure
24. OBJECTIVE OF THE PRODUCTION
MANAGEMENT
1. RIGHT QUALITY
2. RIGHT QUANTITY
3. RIGHT TIME
4. RIGHT MANUFACTURING COST
25. QUALITY CONTROL
POLICY:-
Defect free condition and control of equipment's.
QM activities to support quality assurance.
Focus on prevention of defect at source.
In –line detection and segregation of defects.
26. TARGET:-
Reduce in process defects by 50%
Reduce cost of quality by 50%
28. QUALITY
NEW QUALITY TOOLS:-
The most commonly used and well known quality process
is the plan/do/check/act (PDCA) cycle.
Another popular quality improvement process is the
PROFIT model
P= Problem definition.
R= Root cause identification and analysis.
O=optimal solution based on root cause.
F=Finalize how the corrective action will be implemented.
I=Implement the plan.
T=Track the effectiveness of the implementation and verify
results.
29. PRODUCTIVITY
It is a method used to measure the quantity of
output of worker, machine, or an entire national
economy in the making of good, services, or
commodities to produce income.
30. PRODUCTIVITY IMPROVEMENT
TOOLS
1. Employee know-how and Training.
Establish a new joiner program.
Provide a mentor program.
all employees should be given adequate targeted
training .
32. PRODUCTIVITY IMPROVEMENT
TOOLS
3. The environment within which you work.
Establish health and safety regulations.
policies relating to tidy work environments.
Ensure adequate lighting in all areas (preferably
using natural daylight instead of fluorescent cathode
lighting).
33. PRODUCTIVITY IMPROVEMENT
TOOLS
4. The way employees are being motivated and
rewarded.
Provide sporadic benefits/rewards to teams for good
performance.
Add a variety of financial benefits
Keep it consistent performance reviews/appraisals on a
6 to 12 month basis.
37. FINDINGS
There is ODU service walls problem in the AC
manufacturing process.
38. FINDINGS
Pallet obstructed when it will enter on the
conveyor at the turn table.
39. FINDINGS
Manual handling of AC units increase the process
time, production cost, and chances of damage.
40.
41. FINDINGS
New Technology like TPM (total productive
maintenance) are not implemented in the company, it
will help the company to increase the productivity and
quality more efficiently.
Neglecting the small things at earlier stage during the
manufacturing is giving problem in further process.
There is very good coordination between each section of
the assembly.
There is ample space for the growth of the Videocon
brand.
42. RECOMMENDATIONS
They can implement the technology like TPM
( total productive maintenance). Kizen ,Six sigma
etc.
By removing the MS bar they can reduces the
problem of ODU walls, so they can increase the
quality of the product.
They can reduces the production loss by making
the proper taper guide on the conveyor.
43. RECOMMENDATIONS
They can increase the productivity by placing the
small conveyor to place the AC units in the trolley.
By using the latest machineries which would be
beneficial for improving quality and productivity.
They can restructure the plant layout so it will lead to
improvement in the productivity .
They can improve the quality and productivity by
giving the proper training to the employees.
44. CONCLUSION
productivity and quality improvement is a
on going and continues process and every
organization should try to adopting a new tools
and technologies for the continues improvement
in the quality and productivity.
