Videocon d2h

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Videocon Group is an Indian conglomerate founded in 1979 that operates in consumer electronics, home appliances, oil and gas, and telecommunications. Some of its brands include Paramount, Sky Billion Trading, and Videocon Global. It has manufacturing facilities across India and pursues a strategy of backward integration and partnerships with global leaders. While appliances and oil/gas divisions have been profitable, its entertainment and finance segments have struggled. Videocon aims to expand into new areas like mobile and IT through R&D and competitive pricing.

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Understanding videocon with the help of models ,[object Object],[object Object],Stars (appliances) Question marks (Entertainment) Cash Cows (Oil and Gas division) Dogs (leasing and finance limited)

Videocon Industries Ltd M&A Summary ,[object Object],Year Acquisitions Stakes Divestitures 2010 0 0 0 2009 0 0 1 2008 1 0 0 2007 0 0 0 2006 1 0 0 2005 2 0 1 Total 4 0 2

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Purpose of this Report 1. What customers are talking about Videocon brand on social media? 2. Are customers satisfied with the brand? 3. Which segment of Videocon is more prominent on social media? 4. What are key drivers of Customer Dissatisfaction about Videocon products? 5. How is the social media presence of Videocon brand compared to its competitors? 6. How competitors are engaging with their customers on social media?

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