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Introduction to
Virtual Reality for Business
Paolo Tosolini, Founder
Tosolini Productions
@tosolini
Business storytelling
through emerging
technologies
90 minutes
agenda
Definitions
Types of
VR content
Business
Case Studies
Hardware
Hands-On
Workshop
Simplified Definitions
VIRTUAL REALITY (VR)
A realistic and immersive
simulation of a three-
dimensional environment
AUGMENTED REALITY (AR)
The integration of digital
information with the user's
environment in real time.
Why should you care about VR?
PROs
• It’s hot
• Getting more affordable
• Very immersive, authentic
CONs
• It requires some hardware to work
• Perceived to be mostly for games
• Some people feel discomfort
360 (degree) photos
Credits: ElicaTeam
EQUIRECTANGULAR PROJECTION
Photo Sphere creation tools
SAMSUNG GEAR 360
RICOH THETA S
ANDROID
(only)
GOOGLE
STREET VIEW
CARDBOARD
CAMERA
PHOTO 360
BY SFERA
PANORAMA
360 CAMERA
iOS
(only)
360
PANORAMA
PANORAMA
360 CITIES
ANDROID & iOS
DEMO• Smartphone (iOS / Android)
• Ricoh Theta S (360 camera)
• Cardboard VR photo sphere viewer
http://viewer.spherecast.org/upload
360 Video
GOOGLE
CARDBOARD
HTC VIVE
OCULUS RIFT
HOLOLENS
Head Mounted Displays (HMD)
Game engines
REAL ESTATE / HOSPITALITY
Introduction to Virtual Reality (VR) for Business - Workshop
Introduction to Virtual Reality (VR) for Business - Workshop
HEALTH
• Surgery simulation
• 360 video training
• Guided meditation
• Anxiety management
• Post Traumatic Stress Disorder
• Pain relief and rehab
3D images of kid’s heart
uploaded to Sketchfab and
viewed in Google Cardboard
MANUFACTURING
• Product design & development
• Skills training
• Virtual testing and prototyping
• Real-size product representation
Bombardier
Audi
ESI
Ford
MEDIA
360 video on
demand and
live streaming
NON PROFIT
• Exhibits designed using SketchUp
• Plan layout of future pavilion using HTC Vive
• High-Res cockpit photospheres and Google Cardboard
FINANCE
CITI Innovation Lab and 8Ninths
Using mixed reality to enhance financial trading and
data visualization
Hands on
Workshop
GOAL
Create a VR interactive experience featuring photo
spheres, images and text captions
WORKFLOW
1) Download media
2) Sign up for online panoramic authoring tool
3) Create your story
DOWNLOAD MEDIA
http://bit.ly/360images
Tap and save images on your
camera roll
SIGN UP: http://seekbeak.com
DEMO
360 Panorama / Virtual Tour Resources
• http://seekbeak.com (author 360 VR right from your device)
• https://sphcst.com/upload (instant 360 web photo viewer)
• http://viar360.com (360 storytelling tool)
• http://www.easypano.com (stitching software + virtual tours)
• http://www.360cities.net (license professional panoramas)
• https://roundme.com (virtual tours)
And many more…
Thank You!
Paolo Tosolini
paolo@tosolini.com
http://tosolini.com
@tosolini

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