Virtual Advisory Boards Retrospective and Trends to the Future
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This document discusses advancements in virtual advisory boards and online discussions for engaging healthcare professionals. It provides examples of how virtual sessions have supplemented live meetings over the past 50 years. Key findings from analysis of online discussion data show that moderation, number of questions, and demographics did not impact participation levels. The document concludes that virtual solutions will continue augmenting live meetings to reduce costs and drive greater engagement with healthcare professionals.
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Virtual Advisory Boards Retrospective and Trends to the Future
- 1. The leader in healthcare professional digital collaboration solutions EXL Conference – Philadelphia, PA June, 2015 Virtual Advisory Boards: Retrospective and Trends to the Future #Within3 @Within3 @PeterMGannon
- 2. Engaging busy HCPS: Advisors, Steering Committees, Investigator Meetings, Consultants 2
- 3. Advancements in Venues Getting information from Advisors 3 SurveysSurveys Live Meeting Live Meeting Web Conference Video Meeting Video Meeting “Over” Time Venues “Real” Time Venues Last 50 Years Last 10 Years Last 5 Years
- 4. Video Meetings/Live 4 Business Goals Verbal Communication Early Relationship Building “Groupthink” • In-depth Feedback • 100% Participation • Logistics & Scheduling • Ease of Summation
- 5. Its okay, Social Media is here!!!! #Within3 @PeterMGannon
- 7. Our Experience 7 Video Meeting Video Meeting Online Discussion Web Conference We provide modern communication solutions to improve business outcomes.
- 8. A new channel for online engagement 8 • Use compliant social technology to facilitate interactive dialogue • A new venue for deep discussion to streamline workflow • An answer to the barriers of geography and time
- 9. Primer – Advancements in Venues 9 Live Meeting Live Meeting Web Conference Video Meeting Video Meeting Online Discussion “Over” Time Venues “Real” Time Venues Last 50 Years Last 10 Years Last 3 Years SurveysSurveys
- 10. Online Discussion 10 Business Goals • Non-Verbal Communication • Early Relationship Building • “Groupthink” In-depth Feedback 100% Participation Logistics & Scheduling Ease of Summation
- 11. 20THERAPEUTI C AREAS 20THERAPEUTI C AREAS Mining the Data 50 Online Discussion sessions - 2014 11 28COUNTRIES 28COUNTRIES 568KEY OPINION LEADERS 568KEY OPINION LEADERS 50SESSIONS 50SESSIONS
- 12. A common practice was to augment existing live meeting programs with virtual sessions. Augment Strategy: Live meetings with supplemental touch-points throughout the year JAN APR JULY OCT DEC
- 13. TAKEAWAY: Virtual sessions were “right-sized” to fit a variety of insights needs. 13 DURATION (IN DAYS): 7-31 DURATION (IN DAYS): 7-31 # OF ADVISORS 4-19 # OF ADVISORS 4-19 AVERAGE # ADVISORS: 9 AVERAGE # ADVISORS: 9
- 14. TAKEAWAY: Virtual sessions were “right-sized” to fit a variety of insights needs. 14 # OF QUESTIONS: 2-43 # OF QUESTIONS: 2-43 PAGES OF TRANSCRIPT: 7- 153 PAGES OF TRANSCRIPT: 7- 153 AVERAGE PAGES OF TRANSCRIPT: 33 AVERAGE PAGES OF TRANSCRIPT: 33
- 15. CONVENIENCE: 15 * From Insights Suite HCP activity data in 2014 72% %ofLoginsDuring over24HourPeriod* of HCPs participated in Within3 sessions during “gaps” in their busy work day.
- 16. CONVENIENCE: 16 30% of HCPS used mobile devices to access Within3 virtual sessions.
- 17. SATISFACTION: 17 * Feedback from Healthcare Professionals (HCPs) participating in Within3 virtual meetings in 2014 Agree Neutral Disagre e I found the online platform to be easy to use. 93% 6% 1% The content and questions presented in this virtual advisory board session were appropriate and engaging. 99% 1% 0% The ability to read and reflect on the posts of other advisors in the virtual advisory board is a benefit. 92% 6% 2% The virtual advisory board allowed me to perform my role as an advisor effectively and efficiently. 90% 8% 2% I would be interested in participating in a virtual advisory board again in the future. 93% 7% 0% of HCPs wished to participate in future virtual advisory boards. 93%
- 18. TAKEAWAYS: Usage data did not support common “stereotype” myths. 18 “I love technology!” “Huh?”
- 19. TAKEAWAYS: We saw similar participation levels regardless of age. 19
- 20. Analysis by therapeutic area also yielded no significant differences in participation levels. 20
- 21. Moderators who took an active role during their virtual sessions drove 30% more feedback. 21 AVG HCP WORDS PER QUESTION ASKED PASSIVELY MODERATED 54 PASSIVELY MODERATED 54 ACTIVELY MODERATED 75 ACTIVELY MODERATED 75 30%
- 22. Smaller numbers of questions per session promoted twice as much discussion. 22 AVG HCP WORDS PER QUESTION > 5 QUESTIONS 70 > 5 QUESTIONS 70 1-5 QUESTIONS 140 1-5 QUESTIONS 140 100%
- 24. Summary: 5 Best Practices for Online Discussion sessions 24 1. Let the need drive the venue, not vice versa 2. Being easier to work with yields highly satisfied KOLs 3. Demographics don’t matter 4. Fewer questions = more discussion per question 5. Moderation is key
- 25. The Next 5 Years 25
- 27. The New Normal Digital Engagement: Supplemented with Live Meetings * Number of companies seeking to reduce “Live Meeting Footprint” by 10-20% in next 24 months JAN APR JULY OCT DEC
- 28. Expansion of additional Use Cases 28 Custom HCP/KOL Engagement Solutions Association / 3rd -Party Sponsorships Clinical Trials Speakers Bureau MSL Pre-Launch Stakeholders
- 29. Greater Need for Expanded Cost Savings 29 ESTIMATES Cost Pool #1(Hard/Direct) Enterprise Business Value Cost Pool #2 (Soft/Indirect) Total Cost Savings Total Business Value Brand Enhancement Main Drivers • Agency / Venue fee reduction • Travel cost elimination • Honoraria savings • Client staff productivity • Others TBD • Ease of use and engagement • Value-added educational content • Access to peers * Assumes 30 live meetings vs. 5 live meetings plus 25 virtual sessions; includes Within3 fees Sources: Estimated ad board average cost (typical client data), team analysis $ 1.398 M $ 520 K $ 1.918 M Primary Cost Reduction Secondary Cost Reduction ? $ 1.9M +
- 30. Evolution of Advisor Engagement 30
- 31. The leader in healthcare professional digital collaboration solutions Thank You! Peter Gannon pgannon@within3.com
Editor's Notes
- Background Companies find value in ongoing communications and engagement with clinicians, regionally and globally Challenge Internal limitations on engaging HCPs One-time engagement of HCPs annually in a live setting Limit to 15 HCPs regionally, globally Budget restrictions and aggregate reporting
- 80 % of Sessions lasted 2 weeks or shorter
- 80% of Sessions had 15 questions or less
- The vast majority of advisors find the platform highly valuable for conducting meetings.
- Demographics don’t matter (TA, age, location, language) Active moderators generate 30% more advisor dialogue 1-5 questions yields double the dialogue per question than longer question sets
- Demographics don’t matter (TA, age, location, language) Active moderators generate 30% more advisor dialogue 1-5 questions yields double the dialogue per question than longer question sets
- Demographics don’t matter (TA, age, location, language) Active moderators generate 30% more advisor dialogue 1-5 questions yields double the dialogue per question than longer question sets
- Innovation is more important than ever to address our industry’s challenges. It is our belief that digital collaboration can be leveraged to facilitate communication between manufacturers and end-users on a scale never before possible.