The document summarizes the key discussion points from a brainstorming session on providing affordable online qualitative research. It notes that while clients think online research will be cheaper, platform rental costs can exceed face-to-face research costs. It also discusses how online research allows deeper insights but requires more moderation and analysis. Survey results show researchers currently use and plan to use a broad range of online tools like blogs, bulletin boards, and mobile apps. Benefits of online qualitative research include cost, speed, real-time insights, and international reach.