Learn how to engage healthcare professionals differently by answering these questions and more! -How can you do more with less? -How can you realize cost savings? -How can you be more responsive to the market? -How can you develop a more effective strategy? -How can you build stronger physician relationships? -How can you gain more timely information?

1. The leader in healthcare professional digital collaboration solutions
April, 2015
Best Practices for Maximizing Insights via
Virtual Advisory Boards

2. Advisory Boards!!!
2

3. All pharmaceutical companies exploring:
How can I …
• Do more with less?
• Realize cost savings?
• Be more responsive to the market?
• Develop a more effective strategy?
• Build stronger physician relationships?
• Gain more timely information?
How can I engage HCPs differently?
3

4. Advancements in Venues
Getting information from Advisors
4
Surveys
Live
Meeting
Web
Conference
Video
Meeting
“Over”
Time
Venues
“Real”
Time
Venues
Last 50 Years Last 10 Years Last 3 Years

5. Video Meetings/Live
5
Business Goals
Non-Verbal
Communication
Early Relationship
Building
“Groupthink”
• In-depth Feedback
• 100% Participation
• Logistics & Scheduling
• Ease of Summation

6. Primer – Advancements in Venues
6
Live
Meeting
Web
Conference
Video
Meeting
Online
Discussion
“Over”
Time
Venues
“Real”
Time
Venues
Last 50 Years Last 10 Years Last 3 Years
Surveys

7. Online Discussion
7
Business Goals
• Non-Verbal Communication
• Early Relationship Building
• “Groupthink”
In-depth Feedback
100% Participation
Logistics &
Scheduling
Ease of Summation

8. Our Experience
8
Video
Meeting
Online
Discussion
Web
Conference
We provide modern
communication solutions
to improve business
outcomes.

9. 20
THERAPEUTI
C AREAS
Mining the Data
50 Online Discussion sessions - 2014
9
28COUNTRIES
568KEY OPINION
LEADERS
50SESSIONS

10. 1. Let the business need drive the usage of venues, not
vice versa
TAKEAWAYS: Some Conclusions from the Data
10

11. A common practice was to augment existing live
meeting programs with virtual sessions.
11
“Augment” annual live
meetings with more
frequent touch-points
throughout the year
JAN APR JULY OCT DEC
“Bookend” a valuable live
meeting with virtual
sessions
SEP OCT NOV
“Replace” live meetings
completely with virtual
sessions
JAN APR JULY OCT DEC

12. TAKEAWAY: Virtual sessions were “right-sized” to fit a variety
of insights needs.
12
DURATION (IN
DAYS):
7-31
# OF ADVISORS
4-19 AVERAGE #
ADVISORS:
9

13. TAKEAWAY: Virtual sessions were “right-sized” to fit a variety
of insights needs.
13
# OF QUESTIONS:
2-43
PAGES OF
TRANSCRIPT:
7-153 AVERAGE PAGES
OF TRANSCRIPT:
33

14. TAKEAWAYS: Some Conclusions from the Data
14
1. Let the need drive the venue, not vice versa
2. Being easier to work with yields highly satisfied KOLs
3. Demographics don’t matter
4. Fewer questions = more discussion per question
1. Moderation is important

15. CONVENIENCE:
15
* From Insights Suite HCP activity data in 2014
72%
%ofLoginsDuring
over24HourPeriod*
of HCPs
participated in
Within3 sessions
during “gaps” in
their busy work
day.

16. CONVENIENCE:
16
30%
of HCPS used
mobile devices to
access Within3
virtual sessions.

17. SATISFACTION:
17
* Feedback from Healthcare Professionals (HCPs) participating in Within3 virtual
meetings in 2014
Agree Neutral
Disagre
e
I found the online platform
to be easy to use.
93% 6% 1%
The content and questions
presented in this virtual
advisory board session were
appropriate and engaging.
99% 1% 0%
The ability to read and
reflect on the posts of other
advisors in the virtual
advisory board is a benefit.
92% 6% 2%
The virtual advisory board
allowed me to perform my
role as an advisor effectively
and efficiently.
90% 8% 2%
I would be interested in
participating in a virtual
advisory board again in the
future.
93% 7% 0%
of HCPs wished
to participate in
future virtual
advisory boards.
93%

18. TAKEAWAYS: Some Conclusions from the Data
18
1. Let the need drive the venue, not vice versa
2. Being easier to work with yields highly satisfied KOLs
3. Demographics don’t matter
4. Fewer questions = more discussion per question
1. Moderation is important

19. TAKEAWAYS: Usage data did not support common
“stereotype” myths.
19
“I love technology!” “Huh?”

20. TAKEAWAYS: We saw similar participation levels regardless
of age.
20

21. Analysis by therapeutic area also yielded no significant
differences in participation levels.
21

22. TAKEAWAYS: Some Conclusions from the Data
22
1. Let the need drive the venue, not vice versa
2. Being easier to work with yields highly satisfied KOLs
3. Demographics don’t matter
4. Fewer questions = more discussion per question
1. Moderation is important

23. Smaller numbers of questions per session promoted twice
as much discussion.
23
AVG HCP
WORDS PER
QUESTION
> 5 QUESTIONS
70
1-5 QUESTIONS
140
100%

24. TAKEAWAYS: Some Conclusions from the Data
24
1. Let the need drive the venue, not vice versa
2. Being easier to work with yields highly satisfied KOLs
3. Demographics don’t matter
4. Fewer questions = more discussion per question
1. Moderation is key

25. Moderators who took an active role during their virtual
sessions drove 30% more feedback.
25
AVG HCP
WORDS PER
QUESTION
ASKED
PASSIVELY
MODERATED
54
ACTIVELY
MODERATED
75
30%

26. Summary:
5 Best Practices for Online Discussion sessions
26
1. Let the need drive the
venue, not vice versa
2. Being easier to work
with yields highly
satisfied KOLs
3. Demographics don’t
matter
4. Fewer questions =
more discussion per
question
5. Moderation is key

27. The leader in healthcare professional digital collaboration solutions
QUESTIONS?