Presentation: How Hepatitis Outcomes Are Being Improved Via Modern Communication Methods Presented by: Lance Hill, Chief Executive Officer, Within3 In 2013, a unique partnership of industry, medical associations, and healthcare professionals came together to launch a powerful professional social site focused on improving patient care in Hepatitis. Learn why it was done, what was done, and how new communication methods made it all possible.

1. The leader in healthcare professional digital collaboration solutions
Within3 Solutions – Hep C
Community Case

2. Our potential clients often ask:
How can I …
• Do more with less?
• Realize cost savings?
• Be more responsive to the market?
• Develop a more effective strategy?
• Build stronger physician relationships?
• Gain more timely information?
How can I engage HCPs differently?
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3. Within3 provides digital collaboration solutions to help
clients achieve better outcomes
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• A platform for interactive dialogue, whether
member-to-member or member-to-organization
• A new business channel to facilitate deeper
discussion and streamline workflow
• An answer to the barriers of geography and time

4. Within3 is the market leader in compliant, digital
collaboration
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# of Top 20 Pharmaceutical Clients
2011 2012 2013
About Us:
• High growth collaboration company
• Over 100 implementations worldwide
• Users in over 140 countries
• Utilized by 15 of the Top 20 pharmaceuticals
• Top medical associations, agencies, non-
profits, and mid-size life sciences

5. Clients use Within3 solutions across the drug lifecycle
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Clinical
Pre-Launch /
Market Shaping
Launch / Commercial End of Patent
Advisory Board / Steering Committee / Focus Group
Clinical Trial
Speakers Bureau
Custom HCP/KOL Engagement Solutions
Third Party Sponsorship

6. Insights Suite & Collaboration Solutions
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Primary Focus on:
Organizational Enablement
Building Deeper HCP Relationships
“Collaboration Suite”
Custom HCP/KOL
Engagement Solutions
Association / 3rd-Party
Sponsorships
Primary Focus on:
Operational Efficiency
Better Market Insight
“Insight Suite”
Steering
Committees
Clinical Trials
Speakers Bureau
Advisory Boards /
Focus Groups

7. Example – Hepatitis Circle Online HCP Community
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Clinical
Pre-Launch /
Market Shaping
Launch / Commercial End of Patent
Advisory Board / Steering Committee / Focus Group
Clinical Trial
Speakers Bureau
Custom HCP/KOL Engagement Solutions
Third Party Sponsorship

8. Case Study – Hepatitis Circle
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In partnership with the American College of Gastroenterology and industry
sponsors created a highly active, online community called Hepatitis Circle.
The Solution – An Online Hepatitis Community
The Challenge – Need to Educate Physicians
Manufacturers need to enable non-traditional prescribers (in this case
gastroenterologists) to learn more about these diseases, and to actively care for
HV positive patients.
The Situation – A Population Health Crisis
Although several manufacturers are introducing effective oral treatments for
Hepatitis into the marketing place, there is an increasing shortage of front-line
healthcare professionals available to treat Hepatitis patients.

9. Case Study – Hepatitis Circle
Key Facts:
• Launched October 2013
• Active & growing population of
hepatologists and gastro-
enterologists
• Exceeding expectations of three
pharmaceutical sponsors
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10. Case Study – Hepatitis Circle
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Discussion topics include:
• HCV Clinical Challenges
• Latest Research
• Patient Evaluation
• Practice Management
• Referrals
• Treatment Insights
• Recent News
Twelve industry experts act
as “Community Leaders”
MDs access the
community whenever and
however is convenient for
them.

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Thoughtful Planning &
Design
Mobilizing Active Leaders
Facilitating Discussion
Frequent, Engaging
Content
Fostering Member
Communication & Growth
Integration with other
Channels & Events
Running an Effective
Program
How Hepatitis Circle is executed:
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The American College of
Gastroenterology provides:
• Membership & Recruiting
• Content Introduction
• Expert Moderation
• Quarterly Sponsor Updates
Within3 provides:
• Technology
• Member Engagement
Evaluation and Consulting
• Ongoing Support
• Quarterly Health Reporting

12. Why Within3?
1. Experienced. Over 100
global implementations.
2. Turnkey. Robust services and
technology to support
manufacturers and agencies.
3. Compliant. Comprehensive
technology and process
expertise to ensure compliance.
4. Results. Our clients routinely
achieve strong improvements to
their KOL programs through
Within3.
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13. The leader in healthcare professional digital collaboration solutions
Peter Gannon
SVP, Business Partnerships
201-207-1952
pgannon@within3.com

14. Clients use Within3 solutions across the drug lifecycle
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Clinical
Pre-Launch /
Market Shaping
Launch / Commercial End of Patent
Advisory Board / Steering Committee / Focus Group
Clinical Trial
Speakers Bureau
Custom HCP/KOL Engagement Solutions
Third Party Sponsorship

15. Sponsors site tremendous value from Hepatitis Circle.
• Market Insight above and beyond
what is available from traditional
market research approaches
• Market Visibility in multiple digital
channels
• Leverage within other KOL
Programs such as advisory boards
and steering committees
• Robust quarterly reports that
directly Inform Ongoing Strategy
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