Leadtronics is a top social media advertising company in Pune that helps you promote your business on social media.

1. Social Media Marketing
PPT
www.lead-tronics.com

2. Content
1) WHAT IS SMM
2) WHY WE NEED SMM
3) SOCIAL MEDIA PLATFORMS
4) SOCIAL MEDIA TRENDS
5) ADVANTAGES OF SMM
6) HOW OFTEN WE SHOULD POST?
7) WHAT ARE YOU TRYING TO ACCOMPLISH?

3. WHAT IS SOCIAL MEDIA
MARKETING?
These social media platforms
enable brands to connect with their
audience to:
1) build a brand;
2) increase sales;
3) drive traffic to a website; and
4) build a community of followers to
share and engage with content.
Social Media Marketing (SMM) is a
form of internet marketing that uses
social media apps as a marketing
tool.

4. WHY WE NEED OF SMM
Social media is quickly becoming one of the most important
aspects of digital marketing, which provides incredible
benefits that help reach millions of customers worldwide.
And if you are not applying this profitable source, you are
missing out an incredible marketing opportunity, as it
makes it easy to spread the word about your product and
mission.
1) Improved brand awareness
2) Cost-effective
3) Engage with your customers
4) Improved brand loyalty
5) Marketplace awareness
6) Increased traffic
7) More brand authority
8)Enhanced SEO rankings
Monthly Active users

5. SOCIAL MEDIA PLATFORMS
Facebook Instagram
Twitter
Google Plus
Linkedin
Pinterest Youtube

6. Physical
Computing
FaceBook
Facebook one of the best social media platforms for business is its targeted digital advertising
platform. With Facebook ads, you are able to target those who are most likely willing and ready to
purchase your products or services. A Facebook business page is one of the best ways to connect
with your customers and build a following for your company.
● News Feed.
● Friends
● Wall
● Timeline
● Likes and Reactions.
● Comments
● Messages and inbox.
● Notifications…
FaceBook Features

7. Instagram
Instagram marketing works wonders for brand awareness. 83% of users confess that this social
network helps them discover new products or services. Better yet, people show more trust in the
brands presented on Instagram. 74% of users consider brands with Instagram accounts relevant
and 78% perceive them as popular.
● Instagram Live Video
● IGTV
● Shoppable Tags In Stories
● More Stories Features
● Turn Existing Posts Into Ads
● Push Notifications for Your Favorite Accounts
● Hyperlink Username and Hashtags In Your
Bio
Instagram Features

8. Twitter
Twitter has a large user base, which could include your potential customers. Using hashtags
can help you reach an audience interested in a particular topic or in a particular location.
Deliver customer service: The platform allows direct two-way communication with your
customers.
● Use hashtags
● Handle problems through direct messages
● Use photos, GIFs and polls
● Do live tweets
● Host and participate in Twitter chats
● Interact with influencers and customers
● Advertise on Twitter
Twitter Features

9. Google Plus
Google+ offers you the opportunity to create a business page to promote your business, organization or a
specific product you have in mind. The Google Plus community is growing in numbers and you can take
advantage of when you create a Google Plus page to grow and promote your business.
● Business Listings for Visibility
● Use Circles to Segment Connections
● Create and Join Communities to Network
● Start Collections to Categorize Content
● Broadcast Hangouts to Engage With Followers
● Share Google Photos to Tell Stories
Google+ Features

10. LinkedIn
LinkedIn for business allows you to build credibility, create a meaningful network, and glean
insider expertise from established experts in your industry. LinkedIn is the world's premier
business network with 722 million users as of January 2022.
● Hide Your Connections
● Export Your Connections
● Recommendations & Endorsements
● Professional Gallery
● Use Your Profile Link
● Create a company page
● Joining groups makes you more visible
● Appropriate and thoughtful posts
Linkedin Features

11. Pinterest
Pinterest is absolutely a good platform to advertise on. It's most beneficial for businesses with
visual products or those who can create content that appeals to Pinterest's core demographics.
● Native Video
● Cinematic Pins
● Promoted Video
● Promoted App Pins
● Sharing
● Home feed
● Picked for You
Pinterest Features

12. YouTube
YouTube can be a useful marketing channel for businesses. Your business could use YouTube to launch
or promote products, express your brand's 'personality', monitor feedback, provide customer service and
help your customers spread the word about your business.
● Go Live Together
● Live rings
● Cross-channel live redirects
● Uninterrupted split screen viewing
● Live Q&A
● The homepage
● Subscriptions
● Watch Later
● Trending/ Explore
YouTube Features

13. Social Media Trends
Augmented Reality (AR) and Virtual Reality (VR) are current social media trends in 2022, as brands
try to offer an exciting user experience. Many e-commerce companies have adapted to AR-powered
shopping, allowing users to try-on products before purchasing them.

14. ADVANTAGES OF SMM
Social media helps in increasing brand recognition and visibility. It gives you an opportunity to
market your brand to new customers each day instead of targeting the same old customers
with marketing messages or promotions.
● Increased Brand Awareness
● More Inbound Traffic
● Improved Search Engine Rankings
● Higher Conversion Rates
● Better Customer Satisfaction
● Improved Brand Loyalty
● More Brand Authority
● Cost-Effective
● Gain Marketplace Insights
● Thought Leadership

15. HOW OFTEN WE SHOULD POST?
● Facebook- 3-10 times per week
● Twitter- at least 5 times a day
● Linkedin- 2-5 times per week
● Google plus- 3-10 times per week
● Pinterest- 5-10 times per week

16. WHAT ARE YOU TRYING TO ACCOMPLISH?
What action will help you achieve these goals?
GOALS
● Brand Management
● Responses (website traffic, leads...)
● Maintaining a market presence
● Creating awareness about a cause
● Promoting events...
ACTION
What action will help me achieve
these goals?

17. Contact
23, 5th Floor, B Wing, Downtown City
Vista, Kharadi, Pune - 411014.
020-40146191
contact@lead-tronics.com
www.lead-tronics.com