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How to Recruit New Affiliates that Sell

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This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate recruitment is a costly and complicated part of an affiliate program development – simplify it with a targeted approach! Find new affiliates that will sell.

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How to Recruit New Affiliates that Sell

  1. 1. w w w . a v a n g a t e . c o m How to Recruit New Affiliates That Sell Teodora Dobjanschi 2017
  2. 2. Teodora Dobjanschi Senior Affiliate Recruiter, Avangate Affiliate Network (#1 CPS Network for Software and Digital Goods)  8+ years of experience  Contributor @FeedFront  International Speaker (US & EU conferences)  Connect via LinkedIn/Teodora Dobjanschi  Get in touch via Twitter @teodora239 2 w w w . a v a n g a t e . c o m
  3. 3. Agenda • How affiliates are recruited • How to identify affiliates that are a good fit for your program • How to recruit affiliates that will sell + Q&A 3 w w w . a v a n g a t e . c o m
  4. 4. w w w . a v a n g a t e . c o m How affiliates are recruited
  5. 5. How affiliates find out about new programs: 5 w w w . a v a n g a t e . c o m Website: Affiliates Sign-up Page SEO optimization and PPC recruitment campaigns Network Recruitment (emails, incentives, contests, etc.) AffStat Report 2016
  6. 6. w w w . a v a n g a t e . c o m How to identify affiliates that are a good fit for your program
  7. 7. 7 w w w . a v a n g a t e . c o m
  8. 8. Analyze your program and affiliates pool 8 w w w . a v a n g a t e . c o m Active Affiliates Lifetime Value. Active Affiliates Profile. Active Affiliates Promotional Methods Used. 1. 2. 3.
  9. 9. 1. Active Affiliates Lifetime Value Revenue or New Customers = Active Affiliates Lifetime Value Number of active affiliates Why? • This will help you set your recruitment budget and optimize costs • Have a clear overview of your current active affiliates ROI 9 w w w . a v a n g a t e . c o m
  10. 10. 2. Active Affiliates Promotional Methods • Split your active affiliates pool by promotional methods: o SEM o Media Buyers o Content (Reviews, advertorials, etc.) o Coupon/ Discount Websites o Video Marketing o E-mail Marketing o Other. 10 w w w . a v a n g a t e . c o m
  11. 11. 3. Active Affiliates Profile • Create a profile of your Active Affiliates by identifying: o Geolocation o Geo-target o Business type 11 w w w . a v a n g a t e . c o m
  12. 12. w w w . a v a n g a t e . c o m How to recruit affiliates that will sell
  13. 13. Data is key • Use the analyze to add, remove or grow specific recruitment channels. • Add the affiliate profile to your recruitment campaigns: o add keywords o optimize program description on your website o improve the visibility of your Affiliate Program Sign-up Page o create dedicated recruitment campaigns for specific affiliate categories or manually search for them; ex: coupon affiliates (not relevant) vs coupon antivirus Mac (niche, category) vs coupon Norton (competitor’s name). 13 w w w . a v a n g a t e . c o m
  14. 14. Recruitment Method + Affiliate Profile = 14 w w w . a v a n g a t e . c o m Best Match
  15. 15. Onboarding and Communication • Make sure you provide your affiliates with the needed info in order to start promoting your products/services right away. • Send an welcome email and guide them through your program, introduce yourself as they need to know who to contact when they need help or prepare special campaigns. • Keep the communication with your affiliates and inform about any program changes, new product launches, special campaigns, etc. 15 w w w . a v a n g a t e . c o m
  16. 16. Why? 16 w w w . a v a n g a t e . c o m
  17. 17. Relationships with Affiliate Managers influence 50% of affiliates to join, promote or terminate a program! 17 w w w . a v a n g a t e . c o m AffStat Report 2016
  18. 18. Recruitment Method + Affiliate Profile + Affiliate Management = 18 w w w . a v a n g a t e . c o m SUCCESS
  19. 19. Q&A Feedback, questions? 19 w w w . a v a n g a t e . c o m
  20. 20. w w w . a v a n g a t e . c o m THANK YOU! USA HQ OPPERATIONAL OFFICEEMEA HQ One Alliance Center, 3500 Lenox Road, NE, Suite 710, Atlanta, GA 30326-4229, USA (678) 666-2660 Blvd. Dimitrie Pompei 10A. Conect 3 Building, 3rd Floor, 020337, Bucharest, Romania +40 31 710 1610 Prins Hendriklaan 26 II, 1075 BD, Amsterdam, The Netherlands +31 20 890 8080

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