Tender Corporation is a manufacturer of active lifestyle products that consumers trust to keep them safe. The company tests all products personally and uses employee and consumer feedback to continuously improve products. Tender has expanded internationally and supports various outdoor organizations. It offers private labeling and contract manufacturing services for blending, mixing, packaging and more.
This document discusses branding and public relations. It provides an agenda for an upcoming keynote speech and workshop on unlocking the power of branding and engaging stakeholders through PR. The document discusses where branding goes wrong, what a brand is, why businesses need brands, and how brands work. It provides examples of brands helped by the speaker's company and discusses predatory thinking.
The document introduces Instant Combo Savings (ICS), a national volume building program driven by guaranteed displays. ICS partners consumer packaged goods (CPG) brands with complementary private label brands to offer shoppers savings on featured products. The program provides category exclusivity for participating brands and guarantees high levels of in-store display compliance and point-of-sale placement through the ICS merchandising network. Retailers and CPG brands that participate can expect increased sales volumes and a performance guarantee if agreed upon sales targets are not achieved.
This document discusses how brands can use branded entertainment to stand out in a noisy media environment. It notes that consumers experience content across many platforms and that branded entertainment can engage audiences at a higher level than traditional advertising by telling compelling stories. The presentation provides rules for effective branded entertainment, including that it should be entertaining, credible, authentic, valuable, relevant, insightful and innovative. It uses the example of Red Bull's Riders Cup surf competition and the School of Surf web series it produced on VBS.tv to illustrate how finding the right story and distributing it widely can engage audiences.
The document outlines EverSpring's final marketing plan, including details about the company such as its mission to offer affordable home furnishings and vision for better living. It analyzes EverSpring's current customer base, offerings, and capabilities, and identifies strengths, weaknesses, opportunities, and threats. The plan proposes introducing a new "Tras" sock product line to expand into the hosiery market and increase EverSpring's home clothing presence.
Reebok has used various advertising and promotional strategies over the years to promote its brand in India. It has engaged multiple advertising agencies and developed different taglines. Some key strategies mentioned include celebrity endorsements with cricketers like Dhoni and Yuvraj Singh, sponsoring major sports events like the IPL, and conducting promotions like the Run Easy campaign. In 2009, Reebok appointed DDB Worldwide as its global creative agency to provide advertising solutions from offices in Berlin, Chicago and Hong Kong.
This document discusses branding and public relations. It provides an agenda for an upcoming keynote speech and workshop on unlocking the power of branding and engaging stakeholders through PR. The document discusses where branding goes wrong, what a brand is, why businesses need brands, and how brands work. It provides examples of brands helped by the speaker's company and discusses predatory thinking.
The document introduces Instant Combo Savings (ICS), a national volume building program driven by guaranteed displays. ICS partners consumer packaged goods (CPG) brands with complementary private label brands to offer shoppers savings on featured products. The program provides category exclusivity for participating brands and guarantees high levels of in-store display compliance and point-of-sale placement through the ICS merchandising network. Retailers and CPG brands that participate can expect increased sales volumes and a performance guarantee if agreed upon sales targets are not achieved.
This document discusses how brands can use branded entertainment to stand out in a noisy media environment. It notes that consumers experience content across many platforms and that branded entertainment can engage audiences at a higher level than traditional advertising by telling compelling stories. The presentation provides rules for effective branded entertainment, including that it should be entertaining, credible, authentic, valuable, relevant, insightful and innovative. It uses the example of Red Bull's Riders Cup surf competition and the School of Surf web series it produced on VBS.tv to illustrate how finding the right story and distributing it widely can engage audiences.
The document outlines EverSpring's final marketing plan, including details about the company such as its mission to offer affordable home furnishings and vision for better living. It analyzes EverSpring's current customer base, offerings, and capabilities, and identifies strengths, weaknesses, opportunities, and threats. The plan proposes introducing a new "Tras" sock product line to expand into the hosiery market and increase EverSpring's home clothing presence.
Reebok has used various advertising and promotional strategies over the years to promote its brand in India. It has engaged multiple advertising agencies and developed different taglines. Some key strategies mentioned include celebrity endorsements with cricketers like Dhoni and Yuvraj Singh, sponsoring major sports events like the IPL, and conducting promotions like the Run Easy campaign. In 2009, Reebok appointed DDB Worldwide as its global creative agency to provide advertising solutions from offices in Berlin, Chicago and Hong Kong.
BMA Chicago - Forget Brand Preference, Win the Brand Relevance WarBMAChicago
This document discusses the importance of brand relevance over brand preference. It argues that to win, a brand needs to be considered, not just preferred. It provides examples of how brands can achieve relevance through transformational innovation that creates new categories or addresses customer needs in new ways. The document also discusses how brands can maintain relevance over time by continuously innovating, repositioning if needed, and removing any negatives associated with the brand.
1) Sport sponsorship can help companies heighten visibility, shape consumer attitudes, and communicate commitment to a lifestyle.
2) There are many benefits to sponsorship, including wide exposure from events, vast publicity opportunities, and the ability to target communications by age, income, geography and gender.
3) Originally dominated by beer and tobacco, the biggest sponsors now include packaged goods, retail, and financial services. Measurement of sponsorship effectiveness can be challenging but sales metrics provide some insights.
1) Cement companies are increasingly adopting branding and celebrity endorsements as part of their marketing strategies to differentiate their products and build brand loyalty.
2) Effective branding helps cement companies position their products, increase sales and market share by creating brand recognition and trust with consumers.
3) Innovative branding approaches used by cement companies include direct consumer engagement, film sponsorships, and celebrity endorsements to promote their brands. However, the impact of celebrity endorsements depends on ensuring a strong brand-celebrity fit.
4) As the cement market becomes more competitive, branding is expected to grow in importance to help cement companies compete through product differentiation and brand promotion. However, mergers and acquisitions could disrupt company
Blue Spa [Brand Management] Pratik Negipratik negi
Blue spa is launching a new brand focused on skin care and fitness apparel products. They will implement a product line branding strategy, marketing similar but distinct products under the Blue spa brand name. This allows them to leverage economies of scale in advertising while strengthening the brand image. Their strategy involves developing high quality skin care and apparel products to target both mass market and niche consumers. They will utilize multiple distribution channels including spas, retailers, and their own retail stores and website. The goal is to position Blue spa as a quality brand and reach profitability within five years.
This document provides an overview of search engine marketing (SEM). It discusses why companies invest in SEM and how it can help drive revenue, conversion rates, and return on investment. Key points covered include how SEM works through paid search advertising on search engines, how to target keywords and write effective ads, and optimizing a SEM campaign. Tips are provided on targeting specific audiences and industries. The document also looks at trends in SEM, including the growth of mobile search and new ad formats. Exercises are included to help attendees develop SEM strategies and goals for their own businesses.
This document provides an agenda and overview of information for a May 2008 meeting. It includes:
1) An introduction to the company Lateral, describing them as a strategic communications agency with experience in both traditional and digital media.
2) A history highlighting Lateral's innovations in digital marketing from 1995 to 2007.
3) A summary of the Antidote youth engagement program launched by Lateral for Levi's, including its objectives, partnerships with content creators, online and print components, and hosted live events.
4) Contact information for the company representative Jon to answer any questions.
1) The document discusses strategies for maximizing revenue from television brands, including talent shows, through 360-degree sponsorships that engage consumers throughout the year both on-air and off-air.
2) Opportunities for sponsors include on-screen product placements, promotions at casting events, in-store branding, online presences on show websites and sponsors' sites, and experiences such as rehearsals and live show attendance.
3) Specific strategies are outlined for talent shows like The X Factor as well as relationship shows like Farmer Wants a Wife, including branded content across digital platforms.
This document outlines 3M Canada's 2010 integrated marketing campaign proposal to support the Canadian Breast Cancer Foundation. The campaign, called "Do For The Cure", includes online contests like a musical video contest and dance contest to promote breast cancer awareness. It also includes in-person events like a screening tour, run for the cure race, and leveraging partnerships with TV shows like Glee. The goals are to drive sales of Post-it products, engage customers and employees, and maximize return through donation of proceeds to the foundation.
1. Eggfirst is a full-service advertising agency that helps launch new products and run marketing campaigns through strategic planning, creative development, media buying, PR, and brand activation.
2. As part of a large global network, Eggfirst has over 600 professionals across 15 support centers and two offices in Mumbai.
3. Through research, branding, communications, and measurement, Eggfirst helps clients successfully launch new categories and increase sales, as demonstrated by a 20% hike for one campaign launch.
On September 20, 2012, Pacharee Pantoomano and Kittima Sethi the directors of Brand Now presented DIY Marketing and PR to a group at the Foreign Correspondent Club of Thailand. The session presented case studies showcasing different tools and tactics employed in marketing and PR. No copyright infringement intended in presenting the case studies. For more information, visit brandnow.asia.
The document summarizes DIY marketing tools and tactics presented by Brand Now directors. It discusses the 4 Ps of marketing, business and marketing planning, marketing tactics like halo effect, customer experience, and word-of-mouth marketing. Specific case studies from companies like P&G Old Spice, Virgin Atlantic, and Psy's "Gangnam Style" are provided to illustrate how these tactics can build brands through viral marketing and positive customer experiences.
What do industrial markets need to know when it comes to branding? Shari Worthington of Telesian Technology presented this webinar on 2/22/11. Sponsored by MCAA (@MeasureControl)
This document provides an overview of key concepts in brand management and marketing public relations. It discusses definitions of brands and branding, the importance of brand experience and personality, and how brand value translates to financial value. It also covers Apple as a case study of strong brand experience, the Harris Grid model for selecting marketing campaigns, and push, pull and pass strategies for driving distribution of products and services. The goal of these concepts and models is to help build long-term brand equity and customer relationships through an integrated approach to marketing communications.
Marketing to the Power of ONE discusses how top brands use cross-channel marketing throughout the customer lifecycle to attract, engage, and retain customers. It emphasizes acquiring customers through inquiry, engaging them through evaluation, converting them through purchase, serving them through usage, growing them through repurchase/renewal, and retaining them as brand advocates. Successful marketers integrate data from all customer touchpoints and use dynamic content to deliver personalized messages across channels at each lifecycle stage.
Target marketing presentation for Seedspot clients, presented in 2012. Helps startups focus on where to invest their time and energy. Exercises help early stage entrepreneurs think about the marketing strategies and sales strategies. Goal, find the buyer! Nothing happens until something is sold.
The document discusses brand equity and how it provides value to both customers and firms. It defines brand equity as a set of brand assets and liabilities linked to a brand's name and symbol that can add or subtract value. The five main categories of assets/liabilities that underlie brand equity are brand loyalty, brand awareness, perceived quality, brand associations, and other proprietary assets. Maintaining high brand equity provides strategic benefits like reduced marketing costs and increased customer loyalty.
What it is:
Off The Wall is an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without everleaving the Facebook Environment.
Why It’s Important:
Off The Wall addresses the on-demand consumer’s desire to engage in unique relevant brand experiences without leaving the user’s social networking enviornment. It also gives brands a unique opportunity to reward their fans with priviliedged shopping access to hot items or time-sensitive deals.
Agency MSI is a marketing company that has been in business for over 50 years. It provides integrated marketing services across many channels including advertising, branding, design, and digital media. The agency prides itself on building strong emotional connections between brands and customers. It has worked with many well-known brands such as Craftsman, DieHard, Ace Hardware, and Serta, helping to rebrand, design new packaging and marketing campaigns, develop loyalty programs, and more. The agency aims to continuously evolve its service offerings and technology capabilities to deliver best-in-class marketing solutions.
BMA Chicago - Forget Brand Preference, Win the Brand Relevance WarBMAChicago
This document discusses the importance of brand relevance over brand preference. It argues that to win, a brand needs to be considered, not just preferred. It provides examples of how brands can achieve relevance through transformational innovation that creates new categories or addresses customer needs in new ways. The document also discusses how brands can maintain relevance over time by continuously innovating, repositioning if needed, and removing any negatives associated with the brand.
1) Sport sponsorship can help companies heighten visibility, shape consumer attitudes, and communicate commitment to a lifestyle.
2) There are many benefits to sponsorship, including wide exposure from events, vast publicity opportunities, and the ability to target communications by age, income, geography and gender.
3) Originally dominated by beer and tobacco, the biggest sponsors now include packaged goods, retail, and financial services. Measurement of sponsorship effectiveness can be challenging but sales metrics provide some insights.
1) Cement companies are increasingly adopting branding and celebrity endorsements as part of their marketing strategies to differentiate their products and build brand loyalty.
2) Effective branding helps cement companies position their products, increase sales and market share by creating brand recognition and trust with consumers.
3) Innovative branding approaches used by cement companies include direct consumer engagement, film sponsorships, and celebrity endorsements to promote their brands. However, the impact of celebrity endorsements depends on ensuring a strong brand-celebrity fit.
4) As the cement market becomes more competitive, branding is expected to grow in importance to help cement companies compete through product differentiation and brand promotion. However, mergers and acquisitions could disrupt company
Blue Spa [Brand Management] Pratik Negipratik negi
Blue spa is launching a new brand focused on skin care and fitness apparel products. They will implement a product line branding strategy, marketing similar but distinct products under the Blue spa brand name. This allows them to leverage economies of scale in advertising while strengthening the brand image. Their strategy involves developing high quality skin care and apparel products to target both mass market and niche consumers. They will utilize multiple distribution channels including spas, retailers, and their own retail stores and website. The goal is to position Blue spa as a quality brand and reach profitability within five years.
This document provides an overview of search engine marketing (SEM). It discusses why companies invest in SEM and how it can help drive revenue, conversion rates, and return on investment. Key points covered include how SEM works through paid search advertising on search engines, how to target keywords and write effective ads, and optimizing a SEM campaign. Tips are provided on targeting specific audiences and industries. The document also looks at trends in SEM, including the growth of mobile search and new ad formats. Exercises are included to help attendees develop SEM strategies and goals for their own businesses.
This document provides an agenda and overview of information for a May 2008 meeting. It includes:
1) An introduction to the company Lateral, describing them as a strategic communications agency with experience in both traditional and digital media.
2) A history highlighting Lateral's innovations in digital marketing from 1995 to 2007.
3) A summary of the Antidote youth engagement program launched by Lateral for Levi's, including its objectives, partnerships with content creators, online and print components, and hosted live events.
4) Contact information for the company representative Jon to answer any questions.
1) The document discusses strategies for maximizing revenue from television brands, including talent shows, through 360-degree sponsorships that engage consumers throughout the year both on-air and off-air.
2) Opportunities for sponsors include on-screen product placements, promotions at casting events, in-store branding, online presences on show websites and sponsors' sites, and experiences such as rehearsals and live show attendance.
3) Specific strategies are outlined for talent shows like The X Factor as well as relationship shows like Farmer Wants a Wife, including branded content across digital platforms.
This document outlines 3M Canada's 2010 integrated marketing campaign proposal to support the Canadian Breast Cancer Foundation. The campaign, called "Do For The Cure", includes online contests like a musical video contest and dance contest to promote breast cancer awareness. It also includes in-person events like a screening tour, run for the cure race, and leveraging partnerships with TV shows like Glee. The goals are to drive sales of Post-it products, engage customers and employees, and maximize return through donation of proceeds to the foundation.
1. Eggfirst is a full-service advertising agency that helps launch new products and run marketing campaigns through strategic planning, creative development, media buying, PR, and brand activation.
2. As part of a large global network, Eggfirst has over 600 professionals across 15 support centers and two offices in Mumbai.
3. Through research, branding, communications, and measurement, Eggfirst helps clients successfully launch new categories and increase sales, as demonstrated by a 20% hike for one campaign launch.
On September 20, 2012, Pacharee Pantoomano and Kittima Sethi the directors of Brand Now presented DIY Marketing and PR to a group at the Foreign Correspondent Club of Thailand. The session presented case studies showcasing different tools and tactics employed in marketing and PR. No copyright infringement intended in presenting the case studies. For more information, visit brandnow.asia.
The document summarizes DIY marketing tools and tactics presented by Brand Now directors. It discusses the 4 Ps of marketing, business and marketing planning, marketing tactics like halo effect, customer experience, and word-of-mouth marketing. Specific case studies from companies like P&G Old Spice, Virgin Atlantic, and Psy's "Gangnam Style" are provided to illustrate how these tactics can build brands through viral marketing and positive customer experiences.
What do industrial markets need to know when it comes to branding? Shari Worthington of Telesian Technology presented this webinar on 2/22/11. Sponsored by MCAA (@MeasureControl)
This document provides an overview of key concepts in brand management and marketing public relations. It discusses definitions of brands and branding, the importance of brand experience and personality, and how brand value translates to financial value. It also covers Apple as a case study of strong brand experience, the Harris Grid model for selecting marketing campaigns, and push, pull and pass strategies for driving distribution of products and services. The goal of these concepts and models is to help build long-term brand equity and customer relationships through an integrated approach to marketing communications.
Marketing to the Power of ONE discusses how top brands use cross-channel marketing throughout the customer lifecycle to attract, engage, and retain customers. It emphasizes acquiring customers through inquiry, engaging them through evaluation, converting them through purchase, serving them through usage, growing them through repurchase/renewal, and retaining them as brand advocates. Successful marketers integrate data from all customer touchpoints and use dynamic content to deliver personalized messages across channels at each lifecycle stage.
Target marketing presentation for Seedspot clients, presented in 2012. Helps startups focus on where to invest their time and energy. Exercises help early stage entrepreneurs think about the marketing strategies and sales strategies. Goal, find the buyer! Nothing happens until something is sold.
The document discusses brand equity and how it provides value to both customers and firms. It defines brand equity as a set of brand assets and liabilities linked to a brand's name and symbol that can add or subtract value. The five main categories of assets/liabilities that underlie brand equity are brand loyalty, brand awareness, perceived quality, brand associations, and other proprietary assets. Maintaining high brand equity provides strategic benefits like reduced marketing costs and increased customer loyalty.
What it is:
Off The Wall is an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without everleaving the Facebook Environment.
Why It’s Important:
Off The Wall addresses the on-demand consumer’s desire to engage in unique relevant brand experiences without leaving the user’s social networking enviornment. It also gives brands a unique opportunity to reward their fans with priviliedged shopping access to hot items or time-sensitive deals.
Agency MSI is a marketing company that has been in business for over 50 years. It provides integrated marketing services across many channels including advertising, branding, design, and digital media. The agency prides itself on building strong emotional connections between brands and customers. It has worked with many well-known brands such as Craftsman, DieHard, Ace Hardware, and Serta, helping to rebrand, design new packaging and marketing campaigns, develop loyalty programs, and more. The agency aims to continuously evolve its service offerings and technology capabilities to deliver best-in-class marketing solutions.
DiJiPOP connects brands with digital shelf space on retailer websites to drive sales. Their turn-key solution allows brands to automate and manage campaigns across retailers through a single platform with real-time analytics. DiJiPOP sells targeted digital product placements on major e-tailers to provide brands marketing opportunities in the consumer purchasing process.
DiJiPOP connects brands with digital shelf space on retailer websites to drive sales. Their turn-key solution allows brands to automate and manage campaigns across retailers through a single platform with real-time analytics. DiJiPOP sells targeted digital product placements on major e-tailers to provide brands marketing opportunities in the consumer purchasing process.
DiJiPOP connects brands with digital shelf space on retailer websites to drive sales. Their turn-key solution allows brands to automate and manage campaigns across retailers through a single platform with real-time analytics. DiJiPOP sells targeted digital product placements on major e-tailers to provide brands marketing opportunities in the consumer purchasing process.
The Good Brands Report of 2009 is a celebra-
tion of leadership during this challenging year.
Those who made it onto the list are businesses
from which we should learn. They are not just
the well-known brands of the day, but also
companies that lead by example in innova-
tion, environmental consciousness, and social
policy.
We started our search for the Good Brands of
2009 by looking at the companies we were
writing about on PSFK.com over the course
of this year. Then we asked a panel of cross-
industry global experts from the Purple List to
tell us which of 40 common brands on PSFK
were considered ‘Good’.
We hope the learnings from this report, and
the companies contained within, inspire you to
make things better.
Chapter 8 product, service, and brands (building customer value)Lance Üü
Disclaimer: I do not own the right in some few parts of this slide. Some slides credit goes to the individuals who share their slide.
FAIR USE:
"Copyright Disclaimer Under Section 107 of the
Copyright Act 1976, allowance is made for "fair use"
for purposes such as criticism, comment, news
reporting, teaching, scholarship, and research. Fair
use is a use permitted by copyright statute that
might otherwise be infringing. Non-profit,
educational or personal use tips the balance in favor
of fair use.".
This document provides an overview of achieving success at retail shelves. It discusses analyzing different consumer segments, shopper attitudes and behaviors, the evolution of retail channels, being more strategic with trade spending, and the need for analyzing performance at different levels. It emphasizes having the right technology and tools to enable accurate, real-time analysis across sales, spending, planning and profitability. Integrating these tools into ERP and demand planning systems is becoming essential for manufacturers.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
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SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
1. for active lifestyles
reaching
new heights
BE READY BE SAFE | TenderCorp.com
Tender Corporation, 106 Burndy Road, Littleton, NH 03561 800-258-4696 | info@tendercorp.com
2. MARKETING &
BE READY FROM THE CEO
As a manufacturer of active lifestyle products SALES Supporting the Brands in the Marketplace and Beyond.
BE SAFE
Tender Corporation is proud to be a company
consumers trust. We take that trust seriously
and use it to fuel our quest for excellence with
all of our brand lines.
Our Motto:
Be Ready Be Safe
At Tender Corporation employees
embrace and include the same motto in their
daily work, testing and developing products
to t real life situations; from your sunny back
yard to the top of Mt. Everest.
INTERNATIONAL APPROACH
We personally test and use all of our
CORPORATE SUPPORT
products - during a lunchtime hike, on a Tender Corporation has expanded its commercial activities into Tender Corporation is proud to support
family outing - and use that personal over 45 countries around the world. Our presence in North America, national and regional active lifestyle events
Europe, the Middle East, Latin America, and Asia is built on the solid such as:
experience with the product to improve it for
foundation of strong collaborative relationships with distribution • The American Cancer Society’s
the consumer. We meet as a team to evalu- partners and active involvement in market development for products. ”Romp2Stomp” Event.
ate product e ectiveness, usability and brand • The American Hiking Society
Our sales team provides comprehensive brand information to buyers • The Appalachian Mountain Club
promise to make sure we’re delivering the
across multiple channels, and is supported by strong consumer and • The Boy Scouts of America
best product possible. These internal buyer marketing e orts.
• The Society for Protection of New
conversations, combined with consumer feed Hampshire Forests
back, allow us to make the small changes that • Branded Emails • Continental Divide Trail Society
help make our brands stand out and allow us • The Outdoor Industry Association
• Coupons.com
to be the one consumers turn to when they
• Online Contests
want to Be Ready and Be Safe.
• Dealer Portal Support
BRAND SUPPORT
• Blog and Press Release Support
Each brand reaches out to it’d demographic
• Television Product Placement through targeted events:
• Online Product Availability • In-Store Samplings
• Charity Races
• Movie Screenings
Jason R. Cartright For more information about our dynamic marketing and sales brand
CEO
support please contact Tender Corporation at 800-258-4696
BE READY BE SAFE | TenderCorp.com
3. MANUFACTURING
SERVICES OUR MISSION
Tender Corporation will endeavor to
CONTRACT MANUFACTURING &
PRIVATE LABEL SERVICES produce products of the highest quality,
provide sales and service to our
Our expertise in formula development and ability to perform customers in the most ethical manner
on-site testing segues perfectly with our in-house marketing
and distribution capabilities to allow us to o er a competitive
possible, value employees by
solution to your business needs. promoting a positive work environment,
strive for excellence in all that we do,
Mixing
provide value to our stockholders, and
• Blending and Mixing Capabilities
• Two 1,000 Gallon Jacketed Mixing Tanks provide job satisfaction and security
• One 200 Gallon Jacketed Mixing Tank to our employees.
• Large or Small Production Runs
• Pilot Batching
Tender Corporation seeks to develop,
Primary & Secondary Packaging CONTACTS acquire, market and manufacture
• Bottle Filling • Tube Filling John Gaulin pharmaceutical, personal care and
• Vial Filling • Front/Back/Wrap Labelers COO other products in worldwide niche
• Bag-On-Valve Technology • Cartoning 603-837-0212
• Blister Packaging • Shrink Wrapping jgaulin@tendercorp.com
markets. To these ends, we will be
• Display Packaging • Kitting/Assembly in uenced by the natural environment
• Re-Work Projects of our products and by-products, the
Compliance & Control
desire to conduct our business in a
• Inspected and Approved by the FDA, EPA, U.K. Medicines & Healthcare lawful and socially responsible manner,
Products Regulatory Agency (MHRA), Health Canada, and STR and the need for a safe and pleasant
• Expertise in Regulation Requirements – International & Domestic
work environment. Tender Corporation
• Class 100,000 Clean Rooms • USP Reverse Osmosis Puri ed Water System
• Analytical Testing • Microbial Limit Testing (USP/EP) recognizes quality assurance as
continuous improvement, the value of
Logistics our individual employees as our
• Component Sourcing & Purchasing • Inventory Management & Warehousing
• Shipping & Ful llment - LTL/FTL/Small Package, Intern’l – Container/Air, Discounted Rates – Yellow, Ross, UPS & FEDEX
greatest resource, and the need to
• Dangerous Goods • Established Distribution Networks – National & International perform all company activities e ciently
• EDI Capabilities and e ectively.
Sales & Marketing
• Branded Goods Experience • Trade & Consumer Shows
• Territory/Rep. Management in U.S. & Canada
88
In the USA, “safety” was ranked highest when asked “What is important in
• Market Exposure in: Food/Drug/Mass, Outdoor, Specialty Retail, Industrial, Municipal & Government.
• Canadian Sales Support • Market Research – Analysis of IRI and Neilson Data
% choosing a travel destination?”
• Marketing Plans: TV/Radio/Print & Online Marketing (Social Media/PPC/Websites) 88.8% of respondents ranked safety as “important” or “very important”
• Customer Database Development • Consumer Surveys and Focus Groups • In-House Design Support
BE READY BE SAFE | TenderCorp.com
4. OUR BRANDS Our brands encompass a variety of safety, rst aid, therapeutic and outdoor protection products. All products adhere to the highest of quality standards.
Since 1975 the AfterBite® family of products has grown to include ve GlacierGel ™ GlacierGel™ Advanced Blister and Burn Dressings bene t from patented
second-generation hydrogel technology. The waterproof, breathable
di erent formulas: AfterBite® Original, AfterBite® Kids, AfterBite® Chigger & adhesive gels are highly cushioning, cooling and absorbent, which
Ant, AfterBite® Outdoor and AfterBite® Xtra. Each formula, proven to provides instant and complete pain relief.
provide relief from the pain, itching and swelling of insect bites and stings.
Introduced in 2008, Natrapel® 8 hour is formulated with 20% Picaridin.
AfterBurn® is a gel-formulated burn treatment. Our new formulation Proven e ective for over 8 hours, Natrapel® 8 hour provides consumers
contains the maximum amount of pain relief with 2.5% Lidocaine com- with a viable alternative to insect repellents that contain Deet. Natrapel® 8
bined with Pure Aloe to o er instant relief from the discomfort of sunburn, hour has continued to grow, expanding it’s sizes and modes of application.
windburn, minor burns and chapped skin.
The SOL (Survive Outdoors Longer) product line takes critical survival items
and packages them in ultralight, waterproof packaging. Products range
AfterCuts® & Scrapes is a topical analgesic and antiseptic rst aid
from SOL kits to SOL individual basics and focus on providing the essential
treatment spray that provides immediate relief from cuts, scrapes and
lifesaving features.
burns. AfterCuts® & Scrapes with lidocaine and benzalkonium has been
proven e ective in preventing infections in minor esh wounds.
Purchased by Tender Corp in 2003, Adventure Medical Kits has multiple QuikClot®
custom lines of medical kits designed to support the outdoor consumer
market. The speciality high quality kits are designed by Doctors to handle
everything from a simple scrape to life threatening emergency.
QuikClot® delivers the most widely used and e ective HealthiFeet™ is a podiatrist recommended, topical
“over the counter” hemostatic agent. Simply remove cream clinically proven to relieve foot discomfort asso-
from the package, apply to the wound using pressure, ciated with cold feet. Our penetrating formula provides
Developed for the heavily infested woods of Maine in 1982, Ben’s® Tick and and stop the bleeding fast. warmth to your skin exactly where you need it.
Insect Repellent has become a staple in the outdoor marketplace.
DON’T GET BITTEN, GET BEN’S®
Expanded from Ben’s® 100, Ben’s® 30 o ers the same e ective protection
from ticks and biting insects in a lightly scented water based formula.
Private Label
Gramp Lyford’s Country Salve™ is an Private label products can repare
It doesn’t get any easier than our Easy CareTM First Aid System. The Easy Care™ your employees with the high quality
intensive moisturizing and healing
First Aid System organizes hospital quality supplies and instructions into products they need to stay safe and healthy.
cream for dry, cracked skin. Formulated by a New
injury speci c compartments to help you give fast and e ective rst aid. Can be customized to t your companies particular needs.
England pharmacist to rehydrate and restore the skin.
41M people Over 88M people in the
53% of the US population 50M people go
in the US go US regularly walk for
live in costal communities. camping in the
fishing each exercise, as part of a
US each year.
year. healthy lifestyle.
BE READY BE SAFE | TenderCorp.com