The document summarizes a platform called Communities for Cause that connects causes, supporters, and local merchants. It allows supporters to earn donations for causes by shopping at participating merchants. Merchants donate a percentage of associated sales and are promoted to cause supporters. The platform has seen growing user adoption and transactions without any promotion. It provides greater value than existing models by focusing on acquiring merchants once and retaining customers, rather than short-term deals.

1. Connecting the causes you care about with the places you shop . . .
Executive Summary
November 30, 2012

2. Consumers want to support causes that matter to them via
their day-to-day purchases
92% . . . of Moms want to “Buy a product in which a portion of sales goes to the
support of the cause or issue”
93% . . . of Moms are likely to switch brands for a product or company that
supports a cause they care about
70% . . . of consumers would be willing to travel 11 minutes to go to a specific store
to purchase a product that supports a cause they care about
Sources: The Cone Cause Evolution Study, 2010; The “Do Well Do Good” Public Opinion Survey on Cause Marketing, 2010
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Communities For Cause, Inc.

3. This trend is clear
Our platform brings this to a local level
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Communities For Cause, Inc.

4. “Scrip” and “daily deal” models allow consumers to support
causes/schools through their spending – a $15B industry
Existing models . . . . . . shortcomings . . . We have a better solution
 Small percentage of sales goes to causes Higher value to Merchants
(4% or less)
 Focus on new and loyal customers
 Traditional scrip focuses on nat’l retailers
who place little value on acquiring local A better User Experience
customers
 We eliminate cards and breakage
 Some do not acquire new customers but
only track existing ones – limited value to
Greater return – less effort for Causes
merchants
 More than 3-4X improvement
 Promoting, selling and tracking of cards is a
lot of work for causes with little return
Additional revenue streams
 The user experience is poor and often  Leverage mobile technology
results in breakage (10-25% of
cards/coupons go unused)
 “Daily deal” sites do not create customer
loyalty
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Communities For Cause, Inc.

5. “Communities for Cause” connects Causes, their Supporters
and Local Merchants
Participating Merchants are promoted within the cause membership and, in
return, donate a percentage of associated sales
Local
Merchant
3 1
Supporters shop with local Merchants offer a donation
merchants to earn donations as a percent of each sale
Supporters Cause
2
Causes promote local
merchants to their members
We retain 20% of donations as a processing fee
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Communities For Cause, Inc.

6. How it works
1 Find offers by category 2 Register your
or location purchase as you shop
Confirm donations with See your efforts making
3 4
a QR code a difference
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Communities For Cause, Inc.

7. We made notable progress in a very short time
Timeline Causes – Partial List
(70+ represented in Orange County Area)
• Nov. '11: Company formed Education Medical
• Dec. '11: Beta product (iPhone) • Irvine Public Schools Foundation • American Red Cross
• Jan. '12: Pilot launch with 1 school (all 32 public schools in Irvine) • Beckstrand Cancer Foundation
• Mar. '12: v1 Product (iPhone and • The Pegasus School • Cure Duchenne
Android) • Huntington Beach Educational Foun. • Leukemia & Lymphoma Society
• Mar-May ’12: Initial rollout across • Kaiser Woodland Schools Foun. • Moving Hearts Foundation
memberships in Orange County • Fountain Valley Educational Foun. Youth Development
US Armed Forces • YMCA Newport Mesa
• The Injured Marine Semper Fi Fund • Big brothers, big sisters
Merchants – Partial List
(120+ represented in Orange County Area)
Restaurants For Kids For Moms Auto
• Pascal • Mathnasium • Lugano Diamonds • OC Buick, Cadillac, GMC
• Café Jardin • Pump it up • Armando – A Joshua • Pristine Motors
• Chili’s • 5 Seas for Kids Christopher Salon Wines and Spirits
• Jersey Mike’s • Music and the Arts for Kids • Nails by Kim • Main Street Wine Company
• Wingstop • Studio Fusion • 5 Seas Boutique • Rolfs Wine
• Roundtable Pizza Snacks and Treats • Verbania Boutique Household
• Lamppost Pizza • 33 Degrees Sports and Recreation • Crystal Coast Optometry
• Red Brick Pizza • Juice it Up! • Two Wheels One Planet • College Nannies & Tutors
• Subway • Baskin Robbins Bicycles • Critter Clipper
• Zpizza • Crown Cleaners
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Communities For Cause, Inc.

8. And usage is accelerating with zero promotion
1,000 users . . . 1,000 transactions . . . And 10,000 searches
Downloads Transactions
Mobile App Searches
1000 10000
900 9000
800
8000
700
7000
600
6000
500
5000
400
4000
300
3000
200
2000
100
1000
0
0
$215,000 in Merchant Sales in 8 months
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Communities For Cause, Inc.

9. The pilot verified key assumptions
What we learned . . .
• 50% of users logged-on over multiple months (2+ months)
• We drive incremental sales for merchants
(avg. 14 per merchant, highest is 112)
• High retention – haven’t lost a single merchant
• High adoption – 40%+ in some schools
• Broadly relevant to causes and merchants
• Merchant acquisition at <$300 is feasible
• Bounty is an effective vehicle to incent causes in acquiring merchants
($150/merchant)
• No resistance to our 20% processing fee
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Communities For Cause, Inc.

10. We provide greater and sustainable value to all constituents
Merchant • Merchants are acquired once and remain on the platform (i.e., no re-acquisition)
Acquisition • Risk free value proposition (i.e, only make donations when you get a sale)
“Compelling” • Loyalty-driven value proposition (i.e., not mercenary bargain shopping))
User • Co-marketing with causes for cost effective acquisition
Acquisition • Greater adoption rates (e.g., opt-in, download, transact)
“Near zero • Our platform powers the cause’s program (i.e., we’re in the background)
cost”
Consumer • No breakage (i.e., unredeemed coupons or gift-cards)
Experience • Mobile app to stay “top of mind” (e.g., alerts, notifications, LBS)
“Frictionless” • Empowes users to support their cause when and where they want (i.e., on the go)
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Communities For Cause, Inc.

11. Our model has notable advantages
Groupon MOGL CfC
Consumer Bargain shopper Mixed – loyalty rewards Shop for your cause
and cause marketing
Proposition
Merchant Entice bargain shoppers Loyalty – to merchants or Incremental sales from
to sample the platform? loyal customers
Proposition
User Acquisition $30 $12 $2-3
Merchant $4000+ $2500+ $200-300
Acquisition “offer by offer” “Feet on the street” Acquire once
“Causes as a channel”
Quarterly $15 $12-20 $27
Rev/Customer
Margin 39% 30% 56%
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Communities For Cause, Inc.

12. Financials
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Communities For Cause, Inc.

13. Seed round
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Communities For Cause, Inc.

14. Management Team
Carlos Aguilar Jennifer Aguilar Gary Allhusen
Co-Founder Dir. of Community Co-Founder
CEO Chairman
Ernst & Young The Pegasus School OC school
• Global Mkts Leader • Scrip fundraising chair • board member,
• Customer Strategy Special Olympics development committee
The Walt Disney Co. • Volunteer manager Silver Bridge Associates
• VP Marketing & Alliances Cap Gemini • CEO, IT Services
• VP New Media & Technology • Mgr Software Devpmt Caneum, Inc
A. T. Kearney Ernst & Young • COO, IT Services Startup
• Technology Strategy • Mgr Software Devpmt EDS and A. T. Kearney
• Principle, IT Strategy.
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Communities For Cause, Inc.

15. Advisory Board
Lawrence Aldridge Jeff Goffman Erik Anderson Aaron Sloman
Advisor Advisor Advisor Advisor
• GM Perficient SW Devpmt
• Chief Alliance Officer, • CEO Integrated Oncology • Pres. – Anderson Financial • Founder SpeakTECH
UnitedHealth Network • Pres - A. Gary Anderson • Fmr Sr. Technologist Microsoft
• Fmr SVP Alliances, Disney • Founder Oncure Medical Family Foundation
• Fmr VP Global Sourcing, • Founder US Diagnostic • Former VP Trading,
Disney • Fmr Chair Amer Cancer Directors Mortgage
• Fmr Chief Procurement Society • Tech investor/advisor
Officer, ARCO CMC, Parallax, Savant
Kurt Mulville Rob Dang Jeff Sakaguchi Pat Wilkison
Advisor Advisor Advisor Advisor
• Partner at Orrick • Partner Fortis General Counsel • Chair. American Red Cross LA • Marketing Western Digital
• Tech startup advisor – Zynga, • Fmr Accenture Partner • Tech investor/advisor
Yahoo, mFoundry, et. al. • Fmr McKinsey & Co. Blackbook, Cirro, Predixion
• Technology Executive Software, Flowsearch,
twtMob, Moberitus,
GenieDB, LegacyDirect
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Communities For Cause, Inc.