Preparata nel 2007 per un progetto presso l\'Università di Copenhagen, la presentazione è ancora attualissima nello spiegare il fenomeno delle Buzz Community e le dinamiche alla loro base.
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
The document summarizes the use of various Web 2.0 technologies for online classroom learning, including wikis, blogs, social networks, podcasting, video sharing, and more. Specific classroom assignments using these tools are described, such as having students collaboratively write a job posting using a wiki or creating individual social networking sites. Both benefits and drawbacks of each tool are outlined from a classroom perspective.
This document outlines the audience and distribution plan for a documentary about how social media impacts identity. The documentary aims to educate, entertain, and inform a mass audience of social media users aged 14-25 in cities. It will air on Channel 4 at 8-9pm and be available on streaming platforms popular with younger audiences. Music, transitions, and lighting will be used to attract viewer attention and maintain a sense of realism. The documentary topic relates to the target audiences' interests in staying connected online and will satisfy their curiosity about social media's effects.
This document provides 101 ways to use Tagxedo, a tool for creating word clouds or tag clouds from text. It begins with a brief introduction about Tagxedo and discusses basic, intermediate, and advanced Tagxedo skills. The majority of the document then lists and describes 101 unique ways that Tagxedo can be used, ranging from summarizing presentations to critiquing resumes to decorating with Tagxedo art.
The document discusses the benefits of using blogs in the classroom according to interviews with professors and experts. It notes that blogs allow students to make connections between classes over time by linking previous and current work. Blogs also create an online community for students to get feedback and comments on their writing from others. However, the document outlines some key "don'ts" for classroom blogging such as not using free blogging platforms that lack structure and leaving blogging unguided. Overall, it concludes that blogging can enhance student learning when implemented properly.
The Good Agency_Integration Afternoon at the IoF 2010 conventionGOOD Agency
The document discusses integration, which refers to combining fundraising and campaigning efforts. It notes the motivations for integration include fundraising goals, supporter acquisition, and leveraging public support for advocacy. Integration can offer supporter involvement, connection and loyalty, as well as people power to support advocacy efforts. The document outlines what successful integration looks like, including coherence, integrity, alignment, and coordination. It also discusses challenges of integration such as leadership, data management, communication strategies, and organizational mindset. Case studies show supporters who engage in campaign actions through things like petitions are more likely to donate. The opportunity of integration is to move supporters up a pyramid of involvement from observers to leaders.
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers no longer passively listen to advertising but are actively creating and selecting the information they consume. It emphasizes that companies must participate in online conversations to understand and engage customers on their terms. It provides best practices for social media marketing, including listening to customers, finding brand champions, and making engagement part of company culture.
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
The document summarizes the use of various Web 2.0 technologies for online classroom learning, including wikis, blogs, social networks, podcasting, video sharing, and more. Specific classroom assignments using these tools are described, such as having students collaboratively write a job posting using a wiki or creating individual social networking sites. Both benefits and drawbacks of each tool are outlined from a classroom perspective.
This document outlines the audience and distribution plan for a documentary about how social media impacts identity. The documentary aims to educate, entertain, and inform a mass audience of social media users aged 14-25 in cities. It will air on Channel 4 at 8-9pm and be available on streaming platforms popular with younger audiences. Music, transitions, and lighting will be used to attract viewer attention and maintain a sense of realism. The documentary topic relates to the target audiences' interests in staying connected online and will satisfy their curiosity about social media's effects.
This document provides 101 ways to use Tagxedo, a tool for creating word clouds or tag clouds from text. It begins with a brief introduction about Tagxedo and discusses basic, intermediate, and advanced Tagxedo skills. The majority of the document then lists and describes 101 unique ways that Tagxedo can be used, ranging from summarizing presentations to critiquing resumes to decorating with Tagxedo art.
The document discusses the benefits of using blogs in the classroom according to interviews with professors and experts. It notes that blogs allow students to make connections between classes over time by linking previous and current work. Blogs also create an online community for students to get feedback and comments on their writing from others. However, the document outlines some key "don'ts" for classroom blogging such as not using free blogging platforms that lack structure and leaving blogging unguided. Overall, it concludes that blogging can enhance student learning when implemented properly.
The Good Agency_Integration Afternoon at the IoF 2010 conventionGOOD Agency
The document discusses integration, which refers to combining fundraising and campaigning efforts. It notes the motivations for integration include fundraising goals, supporter acquisition, and leveraging public support for advocacy. Integration can offer supporter involvement, connection and loyalty, as well as people power to support advocacy efforts. The document outlines what successful integration looks like, including coherence, integrity, alignment, and coordination. It also discusses challenges of integration such as leadership, data management, communication strategies, and organizational mindset. Case studies show supporters who engage in campaign actions through things like petitions are more likely to donate. The opportunity of integration is to move supporters up a pyramid of involvement from observers to leaders.
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers no longer passively listen to advertising but are actively creating and selecting the information they consume. It emphasizes that companies must participate in online conversations to understand and engage customers on their terms. It provides best practices for social media marketing, including listening to customers, finding brand champions, and making engagement part of company culture.
The document discusses the potential positive and negative impacts of social networks. It notes that while many people have social media profiles, not many use them successfully or effectively. It emphasizes that within social networks, marketers are invited to speak not as broadcasters but as insiders. To connect with groups and influence audiences, marketers need to become part of the community by offering immersive experiences, speaking the language of the group, and contributing to their community rather than acting as interlopers. The goal is to lead audiences to ultimately purchase products or services.
This is a short version of Social CRM 2010 that shows how the social customer dominates the business ecosystem. It provides multiple examples of what companies are doing about it. AND it has a soundtrack , creative commons licensed music from Maria Daines called Rollin'
Webinar deck for teaching exhibition and trade show organizers how to use content to help foster and grow their virtual communities. This was done for AFIDA, the International Association of Exhibitions in Latin America.
The document discusses how Gravity Thinking uses social intelligence to understand consumer conversations and develop marketing strategies for clients. It provides examples of how Gravity Thinking analyzed social media discussions regarding brands like Philips, Sailor Jerry rum, Maximuscle, Gaggia coffee machines and air fryers to develop targeted strategies addressing consumer interests and concerns.
The document discusses the decline of traditional media models and the rise of social media and word-of-mouth marketing. It provides several examples of traditional media outlets that have declined or shut down and data showing drops in newspaper circulation and TV viewership. At the same time, it outlines how social media usage and trust in peer recommendations are growing. The document advocates learning new skills like engagement and conversation over traditional advertising and presents several case studies of companies successfully using social media.
The document summarizes key trends in social commerce from the 2010 Social Commerce Summit. It discusses how:
1) Most social commerce begins with brands experimenting in their social media strategies to engage customers and gather feedback.
2) Customers are closer than ever to producers and expect transparency in brand communications and product development.
3) While ROI varies, social media engagement must be consistently measured to improve strategies over time.
4) Successful brands make the most of unique influencers and customer conversations to improve products, services, and sales.
Social media is a fundamental shift in how people communicate rather than just a passing fad. It allows for more customer engagement through feedback and sharing experiences which builds brand equity. Companies that embrace social media by acting as content providers and listening to customers rather than traditional advertisers will be more successful.
The document discusses the growth and importance of social media. It notes that social media allows for two-way communication, viral sharing of content, and the formation of networks among users. It provides examples of how different social media platforms can be used by brands for networking, marketing, customer feedback, and crisis management.
Social media refers to conversations and sharing of content through digital tools. It has massively impacted media and consumer behavior, with people getting information and being influenced through their social networks more than traditional sources. As social media evolves, new platforms and features are changing how brands can interact with consumers, but it requires being transparent, understanding consumer perspectives, and focusing on building communities through engagement, information sharing, and entertainment. Successful social media strategies provide value to consumers and leverage the conversations and content they create.
The document discusses how integrating physical and virtual experiences is important for marketing. It emphasizes engaging in two-way conversations with customers on social networks and online to better understand their needs and provide value. It also stresses the need to differentiate one's business by focusing on the customer experience rather than common advertising or promotional tactics.
Ali Bullock, digital and social media marketing manager at Cathay Pacific, gave a presentation on using social media for sales, engagement, and social good. Some key points included: setting clear objectives; structuring social media efforts around a centralized then hub-and-spoke model; engaging customers through branded, personalized interactions; and addressing customer service, crises, and measuring return on investment from social media activities. The overall message was that brands must be relevant on social media, treat all customers well, and ensure social media supports business objectives.
Social Media 101: Creating Conversations In Social CirclesJoanna Peña-Bickley
This is a presentation I gave last year on the relevance of social media and the power of converting marketers thinking about creating a conversation strategies as opposed to communications strategies for their brands.
I was talking to a few businesses and realized that even when they are doing a lot of B2C, and > S$20MM in revenue, they are still not on social media. So this is a simple introduction on why you should get on social media. (Updated since 2 years back)
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
This document discusses the rise of social media and its impact on traditional media and businesses. It notes that social media has empowered average consumers to publicly support or criticize companies, shifting power from businesses to customers. Only 1% of social media users create most of the content, while most just consume it. It advises businesses to listen to customers, involve them in product design, and find ways to interact with online brand communities in order to benefit from social media rather than be harmed by negative publicity on these platforms.
This document discusses the rise of social media and its impact on traditional media and businesses. It notes that social media has empowered average consumers to publicly support or criticize companies, shifting power from businesses to customers. Only 1% of social media users create most of the content, while most just consume it. It advises businesses to listen to customers, involve them in product design, and find ways to interact with online brand communities in order to benefit from social media rather than be harmed by negative publicity on these platforms.
This document summarizes an article about digital marketing and influence. It argues that marketers should shift from trying to directly influence consumers through digital forums to creating entertaining content with embedded products. When this content is shared online, it will fuel new desires among consumers and create viral marketing, as people are more influenced by each other than by brands directly. The document provides the example of Evian's viral "Roller Babies" video to illustrate how entertaining branded content can organically spread and influence consumers through online sharing and discussion.
The document discusses the evolution of media from industrial/broadcast models to interactive and social media. It provides examples of how Greenpeace and Obama successfully utilized social media strategies like creating a strong brand, making participation easy, incentivizing user creativity, and integrating online and offline efforts. The key aspects of social media that companies should consider are asking the right questions of their audience, designing for customers first, having an authentic voice, and measuring return on investment.
The document discusses the potential positive and negative impacts of social networks. It notes that while many people have social media profiles, not many use them successfully or effectively. It emphasizes that within social networks, marketers are invited to speak not as broadcasters but as insiders. To connect with groups and influence audiences, marketers need to become part of the community by offering immersive experiences, speaking the language of the group, and contributing to their community rather than acting as interlopers. The goal is to lead audiences to ultimately purchase products or services.
This is a short version of Social CRM 2010 that shows how the social customer dominates the business ecosystem. It provides multiple examples of what companies are doing about it. AND it has a soundtrack , creative commons licensed music from Maria Daines called Rollin'
Webinar deck for teaching exhibition and trade show organizers how to use content to help foster and grow their virtual communities. This was done for AFIDA, the International Association of Exhibitions in Latin America.
The document discusses how Gravity Thinking uses social intelligence to understand consumer conversations and develop marketing strategies for clients. It provides examples of how Gravity Thinking analyzed social media discussions regarding brands like Philips, Sailor Jerry rum, Maximuscle, Gaggia coffee machines and air fryers to develop targeted strategies addressing consumer interests and concerns.
The document discusses the decline of traditional media models and the rise of social media and word-of-mouth marketing. It provides several examples of traditional media outlets that have declined or shut down and data showing drops in newspaper circulation and TV viewership. At the same time, it outlines how social media usage and trust in peer recommendations are growing. The document advocates learning new skills like engagement and conversation over traditional advertising and presents several case studies of companies successfully using social media.
The document summarizes key trends in social commerce from the 2010 Social Commerce Summit. It discusses how:
1) Most social commerce begins with brands experimenting in their social media strategies to engage customers and gather feedback.
2) Customers are closer than ever to producers and expect transparency in brand communications and product development.
3) While ROI varies, social media engagement must be consistently measured to improve strategies over time.
4) Successful brands make the most of unique influencers and customer conversations to improve products, services, and sales.
Social media is a fundamental shift in how people communicate rather than just a passing fad. It allows for more customer engagement through feedback and sharing experiences which builds brand equity. Companies that embrace social media by acting as content providers and listening to customers rather than traditional advertisers will be more successful.
The document discusses the growth and importance of social media. It notes that social media allows for two-way communication, viral sharing of content, and the formation of networks among users. It provides examples of how different social media platforms can be used by brands for networking, marketing, customer feedback, and crisis management.
Social media refers to conversations and sharing of content through digital tools. It has massively impacted media and consumer behavior, with people getting information and being influenced through their social networks more than traditional sources. As social media evolves, new platforms and features are changing how brands can interact with consumers, but it requires being transparent, understanding consumer perspectives, and focusing on building communities through engagement, information sharing, and entertainment. Successful social media strategies provide value to consumers and leverage the conversations and content they create.
The document discusses how integrating physical and virtual experiences is important for marketing. It emphasizes engaging in two-way conversations with customers on social networks and online to better understand their needs and provide value. It also stresses the need to differentiate one's business by focusing on the customer experience rather than common advertising or promotional tactics.
Ali Bullock, digital and social media marketing manager at Cathay Pacific, gave a presentation on using social media for sales, engagement, and social good. Some key points included: setting clear objectives; structuring social media efforts around a centralized then hub-and-spoke model; engaging customers through branded, personalized interactions; and addressing customer service, crises, and measuring return on investment from social media activities. The overall message was that brands must be relevant on social media, treat all customers well, and ensure social media supports business objectives.
Social Media 101: Creating Conversations In Social CirclesJoanna Peña-Bickley
This is a presentation I gave last year on the relevance of social media and the power of converting marketers thinking about creating a conversation strategies as opposed to communications strategies for their brands.
I was talking to a few businesses and realized that even when they are doing a lot of B2C, and > S$20MM in revenue, they are still not on social media. So this is a simple introduction on why you should get on social media. (Updated since 2 years back)
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
This document discusses the rise of social media and its impact on traditional media and businesses. It notes that social media has empowered average consumers to publicly support or criticize companies, shifting power from businesses to customers. Only 1% of social media users create most of the content, while most just consume it. It advises businesses to listen to customers, involve them in product design, and find ways to interact with online brand communities in order to benefit from social media rather than be harmed by negative publicity on these platforms.
This document discusses the rise of social media and its impact on traditional media and businesses. It notes that social media has empowered average consumers to publicly support or criticize companies, shifting power from businesses to customers. Only 1% of social media users create most of the content, while most just consume it. It advises businesses to listen to customers, involve them in product design, and find ways to interact with online brand communities in order to benefit from social media rather than be harmed by negative publicity on these platforms.
This document summarizes an article about digital marketing and influence. It argues that marketers should shift from trying to directly influence consumers through digital forums to creating entertaining content with embedded products. When this content is shared online, it will fuel new desires among consumers and create viral marketing, as people are more influenced by each other than by brands directly. The document provides the example of Evian's viral "Roller Babies" video to illustrate how entertaining branded content can organically spread and influence consumers through online sharing and discussion.
The document discusses the evolution of media from industrial/broadcast models to interactive and social media. It provides examples of how Greenpeace and Obama successfully utilized social media strategies like creating a strong brand, making participation easy, incentivizing user creativity, and integrating online and offline efforts. The key aspects of social media that companies should consider are asking the right questions of their audience, designing for customers first, having an authentic voice, and measuring return on investment.