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Neustar Tech Talk at DAS: Reach Audiences You Never Could Before

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Stop guessing and start knowing if your display ads are hitting the mark and finding the unique audiences your brand or client needs. Neustar can help you reach your most elusive audiences on the Web. Our complete online display advertising solution is a powerful combination of audience location (IP address-based online data) and predictive behaviors and demographics (AdAdvisor offline data) to reduce ad waste and improve ROI. We’ll craft the data, deliver the ads on real-time bidding exchanges and optimize your campaign to improve performance. Come and hear how our customers have found success with our online advertising solution.
Presenter: Nate Carter, sales director, Neustar Audience Targeting Solutions

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Neustar Tech Talk at DAS: Reach Audiences You Never Could Before

  1. 1. Neustar Online Advertising: Audience Targeting Solutions Nate Carter Sales Director, Audience Targeting Solutions Nate.carter@neustar.biz© Neustar, Inc. / Proprietary and Confidential
  2. 2. Agenda • About Neustar • Audience Targeting Solutions • Case Studies2 © Neustar, Inc. / Proprietary and Confidential
  3. 3. Neustar at a Glance – By the Numbers Serves more than Enabling contact with over Geolocation 13,000 270 million for customers mobile consumers via 3 billion U.S. Common Short Codes Static IPs worldwide Phone number Over 3.4 billion assignment in 16 billion Global Telephone 19 countries DNS queries per day Numbers Facilities in Provides real-time information 17 countries and analytics for over with 6 billion 1,500 employees physical and virtual addresses (NYSE: NSR)3 © Neustar, Inc. / Proprietary and Confidential
  4. 4. Neustar Audience Targeting Solutions We Reach Audiences No One Else Can • End-to-end online advertising solution  Strategic consulting + data targeting + ad delivery + campaign optimization • Super-accurate targeting by audience location and industry + demographic and predictive behaviors  IP-address based location and industry data (online)  Demographic and predictive behaviors data (offline)4 © Neustar, Inc. / Proprietary and Confidential
  5. 5. How We Reach Unique Audiences With Our Powerful Data Blend Industry Data Predictive Location Behaviors5 © Neustar, Inc. / Proprietary and Confidential
  6. 6. How it Works Define your online Select offline data overlays Deliver campaign via campaign needs to apply to online categories. real-time bidding platform. Select targets from Tee up your ad. Report and analyze online data categories. results to optimize campaigns.6 © Neustar, Inc. / Proprietary and Confidential
  7. 7. Problems we Solve for Customers Our online ads arent effectively I have too much reaching local audiences. ad waste. We need to improve Our ads are our ad ROI. not optimized for their best performance. We cant reach audiences by specific locations or industries.7 © Neustar, Inc. / Proprietary and Confidential
  8. 8. Financial Services Business: Insurance Company Need • Reach named brokerage companies anywhere in the UK to drive brand awareness and generate business leads. Neustar Solution • Deliver ads to the specific customer named brokerage companies within the UK. Why They Bought • Ability to reach specific companies to drive brand awareness, generate leads and reduce ad waste and improving ad ROI.8 © Neustar, Inc. / Proprietary and Confidential
  9. 9. Internet/eCommerce Business: Technology Software Company Need • Reach biotechnology companies to promote a new product. Neustar Solution • Deliver ads to companies within the bio-tech SIC code classification nationwide. Why They Bought • Ability to reach only those companies within the biotechnology industry – to improve ad performance and reduce ad waste9 © Neustar, Inc. / Proprietary and Confidential
  10. 10. Retail Business: High-End Jewelry Boutique Need • Reach high-income consumers near the boutique location. Neustar Solution • Deliver ads to selected ZIP+4 neighborhood areas with household incomes over $100k, patrons of hotels with $500 per night rooms and employees at private equity and law firms - all within a 25-mile radius of their store. Why They Bought • Ability to reach targets with specific demographics and location – to drive in-store traffic and reduce ad waste10 © Neustar, Inc. / Proprietary and Confidential
  11. 11. Food & Hospitality Business: Grocery Store Chain Need • Reach local households online to drive brand awareness, announce new store openings and promote special events to drive in-store traffic. Neustar Solution • Use radius targeting to deliver ads to households within a defined purchase radius. Why They Bought • Ability to reach only those households within a specific radius to drive brand awareness, improve in-store traffic and reduce ad waste.11 © Neustar, Inc. / Proprietary and Confidential
  12. 12. What Audience Do You Need to Reach? Neustar Can Help You Reach You Most Elusive Audiences • Stop guessing and start knowing if your display ads are finding the unique audiences your clients need. • Our solution fuses a powerful combination of audience location and predictive behaviors data to reduce ad waste and improve ROI. • We’ll craft the data, deliver the ads on real-time bidding exchanges and optimize your campaign to improve performance.12 © Neustar, Inc. / Proprietary and Confidential
  13. 13. THANK YOU! Nate.Carter@neustar.biz13 © Neustar, Inc. / Proprietary and Confidential

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