This document discusses the marketing strategies and services provided by VIP Realty to sell homes. They claim to have innovative approaches that position homes in the strongest market position to maximize value and negotiations. Their services include market analysis, home staging recommendations, digital and print advertising, and lead generation through their website and multiple listing sites. They aim to generate many qualified buyer leads each month to help sell homes quickly.

1. Our innovative approach is the
difference in listing your home
versus selling your home.
-VIP Realty

2. 55.7%

3. Any Home can sell
at the top of the
market or the bottom
of the market

5. “You’ve lost 80% of
your negotiating
power once you have
the offer.”

6. “Negotiate from a
position of
knowledge &
strength”
Position your home
against the current
market to have the
highest perceived
value.

7. “Negotiate from a
position of
knowledge &
strength”
 Lowers the changes of a
weakened negotiation
 You won’t spend 2:1 for
inspection repairs
Added Value to Potential
Buyers
Repairs vs Replacements
Leverage for Negotiations

8. “Negotiate from a
position of
knowledge &
strength”
 Market studies show
that homes that sell for
up to 2.2% more
 No cost to the seller
during the listing period
 It’s in the contract for
the buyer to ask for one

9. “Negotiate from a
position of
knowledge &
strength”
 Professional staging
appointment
 Strategic Home
Investment Audit
 Lifestyle Upgrades
(ROI Review)
 Maximum Value Curb
Appeal Plan

10. Superior Print Advertising
Leading Edge Technology
Dominant Community Presence
Multi-Media Advertising

11. Search Engines with PPC
An interactive view of your
home for potential buyers to see
your home
Buyer Incubation
Buyers want one place to search
for homes online and we have it
Multiple Property Photos
Buyers want to see your home
and we provide them with multiple
angles
Quality Lead Conversion
Our pipeline is full of buyers
waiting to purchase their home
Real Estate Websites
Maximum exposure on over 36
Real Estate Websites

12. Problem:
84% of buyers are searching on
the Internet. When they search
for homes, how will they know
how to find my home?
Solution:
Google and Yahoo are the
largest search engines and we
dominate them BOTH! As
buyers begin their search
online, we appear at the top of
the search engines when they
search “Dallas Real Estate”,
“Austin Real Estate”, and many
more. We capture the attention
of most buyers trying to find a
home online.

13. Premier Placement
Through our Pay Per Click
Campaigns on Google and Yahoo,
we have superior placement on
specific search terms when buyers
are looking for a home.
Yahoo.com
Yahoo Search is set up to pull our
website to the top when buyers are
looking to purchase a home in this
area.
Google.com
Google is one of the most used
search portals and with 62% of
home buyers using a search
engine to find a home – your
Realtor needs to know the most
cutting edge technology.

14. Problem:
When searching for a home,
buyers buy based on what they
see. If your home is being
advertised without property
photos, your home is being
overlooked 75% of the time by
potential buyers.
Solution:
We understand how buyers
think and where they look to find
a home. 84% of buyers begin
searching online and they
usually search based on
pictures before reading
descriptions.

15. Problem:
Even if your agent is marketing
your home, it is critical that the
Realtor understands lead
capture and conversion to turn
the lead into a qualified buyer.
Solution:
Our Revolutionary website
converts interested buyers into
hot leads at a rate that
quadruples the average
website. We generate over
2,000 internet leads a month
and have professionals in place
to turn those leads into
homeowners.

16. 84% of Buyers
start their search
online.

17. www.virtualtour.com www.realtor.com www.homes.com www.homegain.com
www.househunt.com www.zillow.com www.trulia.com www.craigslist.com
www.lendingtree.com www.frontdoor.com www.relohomesearch.com www.justlisted.com

18. www.harmonhomes.com www.oodle.com www.homeseekers.com www.realestate.com
www.kijiji.com www.move.com www.homepages.com www.immobel.com
www.yahoo.com www.aol.com www.msn.com www.google.com

19. w w w. v i p r e a l e s t a t e . c o m

20. www. Realt or. com

21. Featured Home
Your home will capture maximum
buyer attention through Featured
Home rotation
Maximum Property
Photos
Buyers want to see every aspect
of your home so we post the
maximum number of photos to
entice as many buyers as possible
Visual Tour Linking
Buyers will find the “Spinning Red
House” on your home for a 360
view of your property
Complete Property
Description
Your property will have a complete
detailed description highlighting the
best features of your home

22. We can then track
all of the views that
your home gets
each month and
alter the information
as necessary to
achieve maximum
exposure.

23. Text Messaging
Buyers can text for more property
info about a listing right from their
car, and all of the data including
the mobile website is texted right
back to their mobile phone in an
instant!
Yard Signs
With over 100 properties in
inventory, we have signs to get
buyers to call and see about a
home
Social Media Marketing
Facebook, Twitter, etc

24. Website just for your Listing!

25. Social Media Marketing

26. Social Media Marketing

27. Television Advertising

28. “Pre-emptive negotiation
(increase your net profit by up
to 5%)”

29. “The average agent
only sells 5 homes
a year.”
 Positioning your home to
the agent
 Managing the
expectation of the buyer
 Knowing the deal killers
 Possibility of other
offers

30. Innovative Consumer Programs
VIP Realty And You
Expert Negotiators
The VIP Realty Home Selling Team

31. Problem:
The Catch 22 of Real Estate is
when you have to sell your
home before you can buy the
home you really want.
Solution:
VIP Realty has a 60 day
guarantee- if we cannot sell
your home within 60 days, we
will pay you $1,000*.

32. Problem:
90% of homebuyers are not
interested in the home the
Realtor wants to show.
Solution:
Our unique computer system
will send potential buyers
regular information by email or
fax about homes that match
their exact criteria. We stay in
direct contact with a HUGE
group of buyers, many of whom
are potential purchasers of
YOUR property.

33. Our Website generates…
Over 60 New Buyer leads a day!
= 1,800 Website Leads a MONTH!
= 21,600 Website Leads a YEAR!
Our Marketing generates…
18 New Call-in leads a day!
=540 Call-in Leads a MONTH!
= 6,480 Call-in Leads a YEAR!
That means OUR TEAM
generates
Roughly 30 New Leads a day!
= 900 New Leads a MONTH!
= 10,800 New Leads a YEAR!

34. Teamwork is the ability to work
together toward a common
vision. The ability to direct
individual accomplishments
toward organizational objectives.
It is the fuel that allows common
people to attain uncommon
results.
Andrew Carnegie