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Selling Your Home
Mary Meyers - Real Living Real Estate Agent My Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and steadfastly representing your interests.  Credentials ,[object Object],• 8 years member National Association of Realtors® • Premier Service® Trained • 98% Customer Satisfaction Rating ,[object Object],Mary Myers, GRI
My Company – Real Living 2002Launches as the 7th largest real estate brokerage in America. 2006Named the Most Productive Agents In The Nation – REALTOR® MAGAZINE 2008Named The Most Promising New Brand – the Swanepoel TRENDS Report. 2009Merges with GMAC Real Estate to create one of America’s leading residential 	real estate firms with the right agents, marketing and technology to provide you 	with outstanding service.
Premier Service® Delivers 95% Satisfaction Rate.  95% National Satisfaction Rate Thousands of completed surveys say our customers value our service.  94% would refer us to a friend.* Premier Service Promise ,[object Object]
Establish clear expectations.	I will explain the roles I play and how we will work together.
Commit to a plan. 	I will design a plan to deliver on those expectations.
Perform the service.	I will deliver on my commitment.
Solicit your feedback. 	You will be asked to complete a survey which will be used to 	measure and evaluate my performance.*Percentage based on 2009 Customer Satisfaction Survey.
Our National Satisfaction Rating for 2009 Our buyer and seller clients awarded us with a 96% Customer Satisfaction Rating for 2009.  Through the annual National Association of Realtors Profile of Buyers and Sellers we are able to compare ourselves against a national average. Our rating is far above the industry satisfaction rating.  While the NAR survey does employ slightly different language, the results speak for themselves. All above, 2009 GMAC Real Estate survey results.  Throughout 2010 GMAC Real Estate brokerages will be rebranding to Real Living.
My Roles and Responsibilities I will listen to your goals, always be responsive, share customer feedback promptly and use my professional skills to assure your home sells quickly.  Trusted AdvisorSM Comparative Home Analysis Pricing Listing Merchandising Recommendations Estimate of Proceeds Financing Options Seller Disclosure Documents Seller Updates Customer Feedback
My Roles and Responsibilities Skilled I will help you evaluate offers and steadfastly represent your interests throughout the sale, always respecting your confidentiality.  NegotiatorSM Review Offers Answer Objections Expedite Buyer’s Offer Negotiate Price and Terms Contract Contingencies Finalize Purchase Agreement Complete Negotiations
My Roles and Responsibilities Expert I will develop and implement a 360º Marketing plan, and work to ensure that the sale is finalized, smoothly and efficiently to your satisfaction.  FacilitatorSM Yard Sign Multiple Listing Service Marketing • Internet • Direct Mail • Listing Ads • In & Out-of-Town   Buyer Contacts Showings Open Houses Inspections Property Survey Closing Possession Promote to Real Living Agents Promote to Local Real Estate Agents
The Premier Service® Survey Your Opinion is Important!  Complete a survey from an independent research          company.  Survey Purpose   Enables me to document and track my performance. Ensures a continued record of superior service that      no other company can match.
My Customer Satisfaction Rating 97% Customer Satisfaction Rating for January 2007 to Present. Nancy knew we were apprehensive about selling our home. But she explained everything and was always available to answer questions. Her knowledge of negotiating made the process go smoothly. She was invaluable!                                                                		Bill and Sue Bradley We had shopped around for a Realtor because our last experience was not pleasant. But when Nancy explained how she and her company worked with sellers – and that she was willing to put her promises in writing – it just seemed to be the way to go. And we weren’t disappointed! The sale went great and we would not hesitate to recommend Nancy! Jeff and Mary Horwith
I Am Available to You in Many Ways!  Office Phone: Cell Phone: Email: Facebook: Twitter: LinkedIn: My Web Site: MyRealLiving 2.0 My policy on returning calls:
Meet My Team Anytime. Anywhere. Everyday. Everywhere.  At Your Service  Name – Office Manager  Name – LPA Name – Marketing / Showing Coordinator  Name – Mortgage Consultant
Agents Across The Nation  If your needs are outside of our local market, I can connect you to another equally qualified and dedicated Real Living Professional with local expertise and a proven record of success and customer satisfaction. Premier Service® Real Living Real Estate Agents acting on your behalf as your Trusted AdvisorSM, Skilled NegotiatorSM and Expert FacilitatorSM. Consider me your connection to a rewarding real estate experience.
What is your timeline? Are you in need of pre-foreclosure or short sale assistance? Are there contingencies associated with the transaction? Would you like assistance in staging your home? Real Steps – Getting Started
[object Object]
Guide to developing listing priceReal Steps – The Science of Pricing Your Home What is Your Home Worth? Comparative Home Analysis –
Price is Influenced by Several Factors Location ,[object Object]
Access to major highways and public transportationProperty Condition ,[object Object]
Curb appeal and décor
Staging for saleReal Steps – The Science of Pricing Your Home Market Condition ,[object Object]
Competition from other homes
Economy and consumer confidence,[object Object]
My Advantage – 360º Marketing An Exclusive Program of Real Living
360° Marketing Integration System Digital • Mobile • Traditional Get to the MarketFirst & Fast
Real Estate Consumers
Who’s Buying Today?  ,[object Object]
Median Household Income – $73,100I have access to the latest research and findings on home buying behavior.  Source: National Association of Realtors, Profile of Home Buyers and Sellers 2009
Digital Marketing Where the Buyers Are
Real Living Web Sites – RealLiving.com The Most Important Place to List Your Home •Nearly 1.15 million page views each month •Newest listings – featured attention •Post on our national syndicated sites and the local multiple listing service  With Real Time Listings I can put your house on the market right now. With a click, your listing goes on Real Living.com and on all of our syndicated internet sites.  Your house is the newest and the fastest.
Real Living Web Sites – My Web Site www.agentname.com ,[object Object]
Your home given preference,[object Object]
View number of showings
Keep track of open houses,[object Object]
Save home searches
Receive personalized e-mail alerts from me – when your home matches their criteria
Schedule open houses,[object Object]
Web Advertising
Listing Enhancements – Photos & Property Information  Photos - #1 Feature for Buyers ,[object Object]
Photos help sell listingsNeighborhood Information  •   Schools, mapping and neighborhood info ,[object Object],Schedule a Showing Calculate Your Mortgage Source: RISMedia April 2008
Listing Enhancements – Property Web sites http://YourAddress.RealLiving.com •  Easy to market •  Easy for buyers to find online
Listing Enhancements – Google Mapping These Maps Allow Buyers to: ,[object Object]
Pinpoint a specific address or area
Filter property results in a given area by price, bedrooms, bathrooms,[object Object]

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Real Living Seller Presentation - landscape

  • 2.
  • 3. My Company – Real Living 2002Launches as the 7th largest real estate brokerage in America. 2006Named the Most Productive Agents In The Nation – REALTOR® MAGAZINE 2008Named The Most Promising New Brand – the Swanepoel TRENDS Report. 2009Merges with GMAC Real Estate to create one of America’s leading residential real estate firms with the right agents, marketing and technology to provide you with outstanding service.
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  • 5. Establish clear expectations. I will explain the roles I play and how we will work together.
  • 6. Commit to a plan. I will design a plan to deliver on those expectations.
  • 7. Perform the service. I will deliver on my commitment.
  • 8. Solicit your feedback. You will be asked to complete a survey which will be used to measure and evaluate my performance.*Percentage based on 2009 Customer Satisfaction Survey.
  • 9. Our National Satisfaction Rating for 2009 Our buyer and seller clients awarded us with a 96% Customer Satisfaction Rating for 2009. Through the annual National Association of Realtors Profile of Buyers and Sellers we are able to compare ourselves against a national average. Our rating is far above the industry satisfaction rating. While the NAR survey does employ slightly different language, the results speak for themselves. All above, 2009 GMAC Real Estate survey results. Throughout 2010 GMAC Real Estate brokerages will be rebranding to Real Living.
  • 10. My Roles and Responsibilities I will listen to your goals, always be responsive, share customer feedback promptly and use my professional skills to assure your home sells quickly. Trusted AdvisorSM Comparative Home Analysis Pricing Listing Merchandising Recommendations Estimate of Proceeds Financing Options Seller Disclosure Documents Seller Updates Customer Feedback
  • 11. My Roles and Responsibilities Skilled I will help you evaluate offers and steadfastly represent your interests throughout the sale, always respecting your confidentiality. NegotiatorSM Review Offers Answer Objections Expedite Buyer’s Offer Negotiate Price and Terms Contract Contingencies Finalize Purchase Agreement Complete Negotiations
  • 12. My Roles and Responsibilities Expert I will develop and implement a 360º Marketing plan, and work to ensure that the sale is finalized, smoothly and efficiently to your satisfaction. FacilitatorSM Yard Sign Multiple Listing Service Marketing • Internet • Direct Mail • Listing Ads • In & Out-of-Town Buyer Contacts Showings Open Houses Inspections Property Survey Closing Possession Promote to Real Living Agents Promote to Local Real Estate Agents
  • 13. The Premier Service® Survey Your Opinion is Important! Complete a survey from an independent research company. Survey Purpose Enables me to document and track my performance. Ensures a continued record of superior service that no other company can match.
  • 14. My Customer Satisfaction Rating 97% Customer Satisfaction Rating for January 2007 to Present. Nancy knew we were apprehensive about selling our home. But she explained everything and was always available to answer questions. Her knowledge of negotiating made the process go smoothly. She was invaluable! Bill and Sue Bradley We had shopped around for a Realtor because our last experience was not pleasant. But when Nancy explained how she and her company worked with sellers – and that she was willing to put her promises in writing – it just seemed to be the way to go. And we weren’t disappointed! The sale went great and we would not hesitate to recommend Nancy! Jeff and Mary Horwith
  • 15. I Am Available to You in Many Ways! Office Phone: Cell Phone: Email: Facebook: Twitter: LinkedIn: My Web Site: MyRealLiving 2.0 My policy on returning calls:
  • 16. Meet My Team Anytime. Anywhere. Everyday. Everywhere. At Your Service Name – Office Manager Name – LPA Name – Marketing / Showing Coordinator Name – Mortgage Consultant
  • 17. Agents Across The Nation If your needs are outside of our local market, I can connect you to another equally qualified and dedicated Real Living Professional with local expertise and a proven record of success and customer satisfaction. Premier Service® Real Living Real Estate Agents acting on your behalf as your Trusted AdvisorSM, Skilled NegotiatorSM and Expert FacilitatorSM. Consider me your connection to a rewarding real estate experience.
  • 18. What is your timeline? Are you in need of pre-foreclosure or short sale assistance? Are there contingencies associated with the transaction? Would you like assistance in staging your home? Real Steps – Getting Started
  • 19.
  • 20. Guide to developing listing priceReal Steps – The Science of Pricing Your Home What is Your Home Worth? Comparative Home Analysis –
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  • 27. My Advantage – 360º Marketing An Exclusive Program of Real Living
  • 28. 360° Marketing Integration System Digital • Mobile • Traditional Get to the MarketFirst & Fast
  • 30.
  • 31. Median Household Income – $73,100I have access to the latest research and findings on home buying behavior. Source: National Association of Realtors, Profile of Home Buyers and Sellers 2009
  • 32. Digital Marketing Where the Buyers Are
  • 33. Real Living Web Sites – RealLiving.com The Most Important Place to List Your Home •Nearly 1.15 million page views each month •Newest listings – featured attention •Post on our national syndicated sites and the local multiple listing service With Real Time Listings I can put your house on the market right now. With a click, your listing goes on Real Living.com and on all of our syndicated internet sites. Your house is the newest and the fastest.
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  • 35.
  • 36. View number of showings
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  • 39. Receive personalized e-mail alerts from me – when your home matches their criteria
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  • 42.
  • 43.
  • 44. Listing Enhancements – Property Web sites http://YourAddress.RealLiving.com • Easy to market • Easy for buyers to find online
  • 45.
  • 46. Pinpoint a specific address or area
  • 47.
  • 48. Post on Web site
  • 49.
  • 50.
  • 51. Links to Real Living Web sites
  • 52.
  • 53. Mobile Marketing Anytime, Anywhere Convenience. Click button Enter your phone number Instant connection Show photos and info on your computer
  • 54. Mobile Marketing Text Me Now Immediate connection to potential buyers
  • 55. Traditional Marketing Finding Buyers in the Real World
  • 56. Traditional Marketing – On Location Yard Signs Open Houses
  • 57. Traditional Marketing – Newspaper Advertising Eye Catching Ads Readers are directed to web site for more information
  • 58. Traditional Marketing – Direct Mail Advertising “For Sale” postcards with photos, information and features Target mailings by zip code, streets, demographic information
  • 59.
  • 62. Listing syndication to over 20 of the most popular real estate Web sites including these top luxury web sites:
  • 63. LuxuryRealEstate.com - #1 luxury real estate site in the world
  • 68.
  • 69.
  • 71. Inclusion of accessories or fixturesWriting the contract – Get it on paper Managing the inspection, property survey Professional service with you every step of the way.
  • 72. Access to Federal, State and Local Programs Incentives for Home Sales There are many local, regional and national programs which assist home buyers. I can work with buyers to help them use these programs to purchase your home. I can help you access these programs to purchase your next home.
  • 73. Equal Housing Opportunity Everyone benefits from an open housing market. Restrictions limit the pool of homes for sale and hinder those who are hoping to sell. Federal Law – Right of Every Buyer.
  • 74. Let’s Get To Work! My Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and steadfastly representing your interests. I’m ready to put Premier Service® to work for you! Mary MyersGRI, ABR