Home Marketing Proposal by The O & A Home Team. Buyers are looking at the homes they eventually purchase through their mobile devices. The marketing of homes for sale on mobile and internet platforms is crucial to a successful sale. We are broker-associates and real estate consultants with Berkshire Hathaway HomeServices Fox & Roach, REALTORS(r).

1. About
Us
Our
Company
The New
Real
Estate
Reality
Marketing
Your
Home
Selling
Your
Home
Our
Guarantee
to You
Home Marketing Proposal
Prepared by:
Oscar del Alcazar, Ana Monroy & Justin J. Footerman
Real Estate Brokers & Consultants
Berkshire Hathaway HomeServices Fox and Roach REALTORS
44 Princeton Hightstown Rd.
Princeton Junction, NJ 08550
609-799-2022; Fax:866-734-3615

2. What we will do for you.
(The Value Creation Process)
About
Us
As your Berkshire Hathaway HomeServices Fox & Roach Sales
Associates, we will launch a dynamic process that will result in
a sales price that will exceed your expectations. Here’s how:
Step 1. We will help you set the best price.
Step 4. We will negotiate offers.
Step 2. We will help you “stage” your home.
Step 5. We will navigate the settlement.
Step 3. We will find qualified buyers.
Step 6. We will deliver superior results.

3. Exceeding Expectations
What can you expect from us
as your Berkshire Hathaway Fox & Roach Sales Associates?
Constant Communication
Increased Understanding
Personal Attention
Enhanced Confidence
Problem Solving
Being Your Real Estate
Representatives for Life!
About
Us

4. What Our Company Will
Do for You
Berkshire Hathaway HomeServices Fox & Roach is not only the region’s
Market Leader, but we have a powerful connection to the world’s
outstanding real estate network. It’s an unparalleled combination of
professionals and resources at work for you.

5. What our company will do for you.
(The power of market leadership)
Our
Company
#1
Real estate company in the Region
#1
Single-market real estate company in the United States
#1
Franchise Member in the United States of Berkshire Hathaway HomeServices Affiliates, LLC
#1
In the local luxury and high-end housing market.
4,000
Sales Associates in the Market
65
Offices in Pennsylvania, New Jersey and Delaware

6. The Oracle of Omaha
According to Barron’s,
this brand…
Our
Company
…is the most respected on
this planet
Our chairman Warren Buffet, is the decision-maker whose companies lead Wall Street. He’s an
icon of the American success story. Time Magazine ranks him among the world’s most
influential leaders. Now, for the first time, he brings the name and the business worth more than
$200 Billion to a national real estate network.
“Berkshire Hathaway is built to be forever…
It’s true of all the businesses we own.”
-Warren Buffet
Chairman and CEO

7. Our Company is the Region’s dominant real estate company
SALES TERRITORY BY STATE AND COUNTY
DELAWARE
New Castle
MARYLAND
Cecil
NEW JERSEY
Atlantic
Burlington
Camden
Cape May
Cumberland
Gloucester
Hunterdon
Mercer
Middlesex
Monmouth
Ocean
Salem
Somerset
Our
Company
PENNSYLVANIA
Bucks
Chester
Delaware
Lehigh
Montgomery
Northampton
Philadelphia

9. The New Reality Checklist
1. Make sure your Realtor embraces the New Media.
The web is where buyers start (and stay with) their search for their dream homes.
If your agent doesn’t passionately embrace the web, you’re at a disadvantage.
2. Set the best price from Day One.
Competition is fierce. Read our information about calculating a “market
sensitive price.” It will pay off for you.
3. “Stage” your house.
You’re competing with every property in your price range. Make sure your home is
in great condition. And we’ll help you “stage” it for maximum appeal.
4. Consider a premarketing inspection.
This is a great way to eliminate any negatives and ward off any surprises. To say
nothing of heading off a buyer wanting to subtract thousands at the Settlement table.
5. Know the buyer’s qualifications.
Credit checks and verifiable information have never been more important. As your
representative, we’ll be sure that people who look at your home can afford it.
The New
Real
Estate
Reality

10. The New
Real
Estate
Reality
What happens when sellers don’t
set a market-sensitive price?
• Fewer buyers are attracted, and fewer offers received
• Marketing time is prolonged, and initial marketing momentum is
lost
• The property attracts “lookers” and helps competing homes look
better by comparison
• If a property does sell above true market value, it may not appraise,
and the buyers may not be able to secure a loan
• The property may eventually sell below market value

11. The New
Real
Estate
Reality
The dangers of overpricing:
Percent of buyers who’ll view your property
if it doesn’t have a market-sensitive price:

12. Three things you need to know about how
Home buyers look at the New Media:
Source: The 2013 National Association of
Realtors®, Profile of Home Buyers and Sellers.
Due to rounding, percentage distributions may
not add up to 100 percent.
The New
Real
Estate
Reality

13. The New
Real
Estate
Reality
This embrace of the
New Media by
home buyers has
increased 39% in 9
years!
Source: The 2012 National
Association of REALTORS‚
Profile of Home Buyers and
Sellers.

14. The New
Real
Estate
Reality
And look at “how
useful” buyers
consider the
information they get
via the Internet.
Source: The 2012
National Association
of REALTORS®,
Profile of Home Buyers
and Sellers.

15. The New
Real
Estate
Reality
…Our Exclusive Package of Powerful
Initiatives to give your home maximum
web exposure.

16. Your property’s listing will appear on this
worldwide network of top real-estate sites…
The New
Real
Estate
Reality

17. …and on the four most-visited sites in the world,
we’ve upgraded our listings so they ALWAYS
appear at the top of a buyer’s search!
The New
Real
Estate
Reality

18. Of all the real estate web sites out there,
foxroach.com is the fastest, smartest and most powerful.
The New
Real
Estate
Reality

19. Each and every one of our listings
gets its own “Virtual Tour.”
The New
Real
Estate
Reality

20. The New
Real
Estate
Reality

21. The New
Real
Estate
Reality

22. Our New Home Text technology lets a buyer
use a smart phone to access
instant information about your home!
The New
Real
Estate
Reality

23. Our major relocation efforts
can be a major benefit for you.
No Realtor does a better job at connecting with the relocation market.
Here is a sampling of corporations and organizations currently
serviced by our Relocation Division:
The New
Real
Estate
Reality

24. To sum up...
The New
Real
Estate
Reality

25. Here’s how your home
gets big play on the biggest and best
web site in the region:
Marketing
Your
Home

26. With our new mobile app,
Buyers can find your home right in the palm of their hand!
Marketing
Your
Home

27. Two other great tools that drive traffic
to foxroach.com. And to your home!
Marketing
Your
Home

28. Home buyers will love our new Market Trends Videos
that give them specific, dynamic market data
about your neighborhood.
Marketing
Your
Home

29. Your needs come first.
Selling
Your
Home
Our process of marketing your property must match
Your objectives, priorities and needs.
We will want to learn more about your plans. These topics can help me understand
your goals and help us build a strong working relationship:
• The agency laws that may apply
• The objectives you want to achieve
• How the homeselling process should be tailored to fit your property

30. The Homeselling Process
Selling a house is a journey with the following phases.
We will be your resource and guide every step of the way.
• Initial consultation
• Design and implement the Marketing Plan
• Review offer(s) and reach agreement with Buyer
• Complete the Settlement process
• After-sale service
Selling
Your
Home

31. Important ways
to help promote your property
Here’s how you can provide peace of mind to prospective buyers
and enhance your property’s salability
1. Create a Written Disclosure Statement to give buyers a
clear understanding of your property and the surrounding
neighborhood.
2. A Home Warranty can provide buyers with reassuring
repair-or-replace coverage.
3. A Professional Home Inspection will disclose the property’s
current condition.
Selling
Your
Home

32. The benefits of a pre-listing
inspection for sellers
• Discover property conditions before a buyer
walks through the door
• Fix problem(s) and display receipts showing
what repairs have been made
• Prevent buyers from subtracting thousands
for what may be a hundred dollars worth of repairs
• Shop contractors to find the best price for repairs
• Set your listing apart from the others
• Demonstrate your motivation and strengthen your
market position
Selling
Your
Home

33. How will buyers see your property?
The following factors can interfere
with a buyer’s appreciation of your property:
Exterior
Interior
•
•
•
•
•
•
•
•
•
•
•
•
Clutter
Lawn needs mowing and edging
Untrimmed hedges and shrubs
Dead and dying plants
Grease or oil spots on the driveway
Peeling paint
Anything that looks old or worn
Worn carpets and drapes
Soiled windows, kitchen, bath
Clutter
Pet and smoking odors
Peeling paint, smudges
or marks on walls
Selling
Your
Home

34. Show off your home – every time!
Selling
Your
Home
These tips can help your property make the best impression.
Exterior
Interior
• Remove clutter
• Tidy up
• Park vehicles in the garage or on
the street; leave the driveway clear
• Add color with flowers and potted
plants
•
•
•
•
•
•
•
•
•
Make beds, clean dishes, empty wastebaskets
Remove clutter
Set out “show towels” in the bathroom
Freshen the air with potpourri
Vacuum and dust
Fresh flowers
Fire in the fireplace (when appropriate!)
Turn off TV; play soft background music
Open drapes and shades; turn on the lights

35. You are the key player
on the homeselling team!
Selling
Your
Home
Some ways your participation can contribute to a successful sale:
•
•
•
•
•
•
•
•
Maintain a ready-to-show condition
Easily accessible
Flexible in the scheduling showings
Let us know how to reach you in case an offer
is received
If approached by a buyer directly, contact me
Remove or lock up valuables
Do not be present when property is shown
Pen up pets, or take them with you
• Be cautious about saying anything to prospective
buyers or agents that could weaken your position
• Collect business cards and pass them on to us
• Let us know of any changes in the property’s
condition
• Be available to review list price and condition
of your property if it has not sold in a reasonable
period of time
• Contact us at any time

36. From offer to completed sale...
When our marketing efforts bring forth a purchase offer,
you can count on us to:
• Negotiate the agreement
• Complete the transaction
• Follow up after the sale closes
Selling
Your
Home

37. Here is our Guarantee
to You
We don’t just facilitate the sales of thousands of home sales each year.
We create them. To do that, we guarantee that you will receive an
exceptional level of service. To be specific...

38. As your Sales Associates,
here’s our guarantee to you...
Our
Guarantee
to You
We will set the Best Price.
We will “stage” your home for sale.
We will market your home with professionalism and passion.
We will manage the negotiation process
to create a sense of excitement and urgency.
We will take every step to insure a smooth, on-time settlement.
To sum up, we won’t just facilitate the sale, we will create value for you.

39. About
Us
Our
Company
The New
Real
Estate
Reality
Marketing
Your
Home
Selling
Your
Home
We know that with our expertise
and our Company’s resources behind us,
We can exceed your expectations.
We’d love the chance to prove it.
So, let’s get started!
Our
Guarantee
to You

40. Berkshire Hathaway HomeServices Fox and Roach
REALTORS
Our Commitment to You
•
•
•
•
Provide you with excellent service and support.
Communicate with you every step of the way.
Represent your interests ethically and professionally.
Make every effort to sell your home promptly.
We’re ready to go to work for you now!
Oscar del Alcazar, Ana Monroy & Justin J. Footerman
Real Estate Brokers & Consultants
Berkshire Hathaway HomeServices Fox and Roach
REALTORS
44 Princeton Hightstown Rd.
Princeton Junction, NJ 08550
609-799-2022; Fax:866-734-3615