Welcome! Here is our guide to selling your home. Please don't hesitate to contact us if you or someone you know is thinking of selling their home. We'd be honored to earn your business. Get "MORE" with Predmore!

1. Sellers’ Guide

2. Why choose Woods Bros Realty?
We know you have choices when it comes to listing your home for sale, and we’re glad
you considered an easier way to sell with Woods Bros Realty.
Woods Bros Realty offers a wide variety of benefits when it comes to selling your home:
Client Focus – Our focus is on your
needs and how we can give more value.
Real Estate Professionals – Each highly
trained agent is backed by a whole team
of experienced agents and support staff.
Potential Buyers – Our professionals
work with a large pool of local home
buyers in addition to out-of-town buyers
from our website and full-service
relocation department.
Marketing Tools – Woods Bros has the
best tools available to sell your home!
Family of Services – Our in-house real
estate, mortgage, title and insurance
services, plus complimentary home
warranties, allow us to offer convenience
and seamless transactions.
Stability – With more than a century of
experience and Berkshire Hathaway
affiliation, Woods Bros Realty has an
unequalled longevity of success.
All of these advantages allow us to sell
your home quickly and at a fair price.
Trust a Woods Bros professional to get
the job done.

3. In a Word
We asked our sales professionals and support staff to sum up Woods Bros Realty
in a word, and this is some of what they came up with:

4. Client Focus
Your needs come first.
The process of marketing and selling your house must match your objectives, priorities
and needs.
In order to best serve you, we want to learn more about your plans, so please feel free
to ask questions and share your concerns with us.
Understanding Expectations
• How would you like to be contacted
and how often?
• Why are you selling?
• Will you need relocation assistance?
• What are your expectations of a real
estate professional?
Your Property
• What are the most appealing features of
your property? What differentiates it?
• What things would you change or
enhance to increase salability?
• Do you have special conditions or know
of any problems that need disclosure?

5. Real Estate Professionals
When selling your home, one of your primary decisions is
selecting a REALTOR. Your Woods Bros Realty agent is a
trained, informed, real estate professional equipped with the
tools and resources to ensure the most efficient sale of your
property. We will:
• Assess true market value of your home.
• Implement proven marketing strategies to sell your home
faster.
• Handle showings and open houses.
• Take care of all the paperwork to simplify the process.
• Help you through the entire process so you feel
comfortable every step of the way.
Your goal is our goal:
To sell your home
- at the best price.
- in the shortest time.
- with the least hassle.

6. Pricing your home to sell
The “market value” of your home is what a buyer is willing to pay for the property. I will
show you a range of prices being paid in your area, and we together determine the price.
Why Price at Market Value?
Asking price in relationship
to market value
% of prospective buyers
who will look at the home.
+15%
+10%
* MARKET
VALUE
-10%
-15%
10%
30%
60%
75%
90%
* You receive the best
price at market value and
net more dollars sooner.

7. How your agent is paid
We don’t get paid until we’re successful.
In Nebraska, real estate agents work on commission, a
percentage of the sales price split between the listing company
and the company representing the buyer. From there, the listing
company pays the listing agent to reimburse them for their time,
effort and resources.
Listing Company Company Representing the Buyer
Your Listing Agent Buyer’s Agent
Total Commission
The value in using a full-service real estate company isn’t what you pay,
it’s what you NET.
By pricing your home properly, we can actually NET you more money in the long run!
The median sales price
for a home sold by a
REALTOR is 28% higher
than those sold by owner.
2013 NAR Profile of Home
Buyers and Sellers.

8. Online Forms
Woods Bros Realty is moving closer to paperless
transactions. With state-of-the-art technology, you
may be able to sign documents online, access your
transaction paperwork from anywhere, and much
more. Giving our agents online auto-fill forms saves
time, adding to their efficiency in working for you.
Plus, if you also choose to work with our partner
companies, they can easily access the most updated
files, further adding to the convenience our full-
service company can offer.

9. Potential Buyers
92% of local buyers surveyed
worked with a REALTOR.
Local sellers ranked their
REALTOR’s access to buyers
one of the most important
services provided.
• 2011 Snitily Carr Survey of Local Home
Buyers and Sellers.
Woods Bros Realty has more than 200 sales professionals
already working with buyers who may be looking for a
home like yours. And we have the best marketing tools
and technology trained sales professionals to connect
today’s buyer to your home.
Source of Buyers
2013 NAR Profile of
Home Buyers and Sellers.
Internet 43%
Real Estate
Agent 33%
Yard Sign/Open
House Sign 9%
Friend,
Neighbor,
Relative 6%
Builder 5%
Knew Sellers
2%
Newspaper 1%
Other 1%

10. Marketing Tools
To successfully promote your property, a comprehensive and
targeted plan is essential. Woods Bros Realty has done the
research and has the experience to expose your home to
serious buyers efficiently and effectively.
In the following slides, we’ll detail more tools, but here are
some general marketing activities that set us apart from
other real estate companies:
• Competitive Market Analysis
• Show-ready advice for your home
• Internal e-mail notification to all Woods
Bros associates and Home agents
• Secure electronic lockbox
• Office meeting slide tour
• REALTOR Tour
• Professionally staffed open houses
• Professional info flyers
• Buyer Prequalification
• Regular Market Review
• Complimentary Warranty
• Sale negotiation and estimated expenses
• Organize details through closing

11. WoodsBros.com
92% of home buyers* use
the Internet in their home
search.
* 2013 NAR Profile of Home
Buyers and Sellers.
Woods Bros Realty’s website daily attracts thousands of
visitors—buyers coming to search for homes like yours.
Here are some of the features we will put to work for you:
• New Listings – Your home will be featured in this popular
section for the first 7 days it is on the market.
• My RealtyWatch – Your new listing will be e-mailed to
registered buyers if it meets their criteria. E-mail updates are
sent for open houses, new photos, price changes and more.
• Schedule a Viewing – Buyers can schedule viewings online!
• Open Houses – We publish our open houses online, in
addition to a printable list being available in each office.
• Mortgage Information – Buyers can view loan information
and start the loan process.
• Social Networking – Share your listing with your friends and
followers!

12. WoodsBros.com
Woods Bros is proactive in keeping our website top-of-mind
and easy to find in the top search engines. Here are some
of the ways about 2,000 buyers per day find us online:
• Print Advertising – We emphasize our website in several
local newspapers, magazines and various other ads.
• Broadcast and Outdoor Media – Woods Bros Realty runs
radio, TV and billboard advertising directing buyers to our site.
• Online – Woods Bros has an extensive social media presence
directing people to the website to search for homes, in addition
to ads on local newspaper, TV, and radio station websites. We
also participate in targeted online advertising to best reach
those who may be in the market for a home.
• Search Engines – We work with one of the nation’s top real
estate website providers and one of the top search engine
optimization companies to ensure that our company and
listings come up in online search results.
About 60% of our
monthly website traffic
comes from Google,
Bing and Yahoo
search engines.
* Google Analytics

13. Precision Online Strategy
“Local real estate
brokerage websites**
give consumers the most
complete, accurate and
timely information about
homes for sale.”
* WAV Group Independent Study
** WAV Group 2012 Independent
Study of real estate web portals
*** Experian Hitwise U.S.
Some people will tell you “more is better.” But when it comes to reaching a
qualified home buyer, having 30 websites with 30 different versions of your
information is not the way to go. You need accurate and professional
representation with an effective online marketing strategy. We pledge to show
your home in the best, most accurate light on the places with the most exposure.
Where the Buyers Are – 95% of buyers using the Internet start their search at a
local real estate site.* Therefore we place our listings on 3 of the top 4 local sites
in the state plus hundreds of agent websites, for exposure of nearly 10,000 visits
per day. In addition, we place our listings on Zillow and Realtor.com, the top two
national aggregators*** in our area.
Accuracy & Attentiveness – Our website is updated every 15-60 minutes,
ensuring the most up-to-date info on your home. We also submit a direct feed to
Zillow and Realtor.com to ensure online accuracy. When you’re selling your
home, every minute counts, so we even e-mail updates to potential buyers.
Personal Touch – We price your listing with the expertise of an agent familiar
with your property and the neighborhood. And we make it easy for buyers to get
in touch with a professional who knows about your home and our local market.

14. On the Go
61% of U.S. mobile
subscribers now own
a smartphone device*.
* Nielsen 2013 U.S. Smart Phone
Report
With more and more Americans using smartphones, we
have available a mobile-friendly version of our state-of-
the-art website with full property detail.
Some of the mobile features on WoodsBros.com that
make it easier for a buyer to find your listing are:
• Find Nearby Properties: Buyers can use the GPS
on their smartphones to find properties for sale close
to their current location.
• Open House Search: All open houses are also
searchable on the go.
• Full Property Details: All the photos, room
dimensions, driving directions, plus one click to
request more information or schedule a showing.

15. On the Go
We also have state-of-the-art mobile apps for Apple and
Android devices. They feature the most active local
listings of any real estate app, which is a benefit to local
home buyers.
Some of the features on the mobile app include:
• GPS Map Searching: Buyers can view properties
around them on a street map. They can even draw a
custom area, or open a map for directions.
• Open House Search: All open houses are also
available on the app.
• Full Property Details: Links to the full property
details on our mobile site so it’s always up-to-date.
• Get More Information: Easy clicks to contact the
listing agent for more information.
Scan for Apple devices
Scan for Android devices

16. Signage
53% of local * home buyers cited “driving
neighborhoods” as one of their top 3 search
methods.
Nationally,** yard signs were buyers’ third
most used information source (51%)
* 2011 Snitily Carr Survey of Local Home Buyers and Sellers.
** 2013 NAR Profile of Home
Buyers and Sellers.
Yard signs are still one of the most effective
marketing tools for selling your home. The red
Woods Bros For Sale signs are an icon throughout
central and southeast Nebraska.

17. Premier Properties
40%* of the homes over
$400,000 that sold in 2013
were Woods Bros Realty
listings.
Woods Bros agents also
represented 33%* of the
buyers.
* Midlands MLS as of 2/10/14
First-class homes deserve first-class marketing. Our
Premier Properties are eligible to receive additional
targeted marketing to attract affluent buyers:
• Professional photography
• Virtual tour
• Postcards
• L Magazine
• Online advertising
• Social media “Mansion Monday”
Certain criteria must be met in order to participate in this
program.

18. Family of Services
Woods Bros Realty is proud of our family of services that
allow us to offer “one-stop shopping” to our buyers and
sellers. With our partners, we can provide you with the
ultimate in convenience and the best service possible.
• HomeServices Lending home mortgage consultants
are located in each of our Lincoln offices and offer a
wide variety of loan products.
• Nebraska Land Title and Abstract (NLTA) offers
unmatched expertise for title searches and closing
services, plus superior assistance through the
process.
• HomeServices of Nebraska Insurance offers a wide
spectrum of insurance services for the home owner
including fire and casualty, life and auto coverage.
73.5% of local * home
buyers found the
concept of one-stop
shopping appealing,
due to ease and time
savings.
* 2011 Snitily Carr Survey of
Local Home Buyers and Sellers.

19. Home Warranty
Woods Bros Realty has partnered with AHS Home
Warranty to automatically cover you with a home
warranty during the listing period, in case you need it.
The Home Warranty covers specified appliances and
systems and can save you from unexpected repair or
replacement costs to maintain your property until closing.
Offering warranty coverage to buyers is a great way to
differentiate your home, reduce after-closing claims
against you and to provide you and the buyer with more
security in the transaction.
Cover your bases with an upgraded home warranty
Sellers can opt in to the Cover Your Bases Program by
agreeing to provide an American Home Shield one-year
Flexplan Combo warranty for the buyer.
Homes with warranties sell up
to 15% faster and for a price
2.2% higher than homes with
no coverage.
* Marshall & Swift LP

20. Home Owners Plus
HOME Owners Plus is an exclusive program that is FREE
to all our consumers for as long as they own their homes.
When you buy or sell with Woods Bros Realty, you will
receive a product and service directory and a Home
Owners Plus savings card, which makes you eligible for
various discounts to reputable local businesses and home
services companies.

21. Relocation Services
Our full-service relocation department is not only a strong
source of buyers for us, but it also allows us to offer relocation
services to our sellers moving out of the area.
We enjoy the opportunities that we have to help transferees
coming to the area. Woods Bros Realty works with third party
relocation companies that help employers move their
transferees to ensure that we are considered whenever an
employee is coming into the area.
Aside from the relocation companies, Woods Bros Realty has
a great relationship with many other real estate brokers
across the country, and these brokers call on Woods Bros
Realty to help them whenever a client is moving to or from our
market area.
Please let your agent know if you are moving out of the area
and would like relocation assistance.

22. Stability and Tradition
Let us put over a century of experience to work for you.
Woods Bros Realty has been listing and selling homes since
1889, serving six generations of Nebraska families. Today we
are ready to serve you with more than 200 sales associates.
Our history is one of growth, and setting industry trends has
become our tradition.
The Woods brothers Mark, Frank and George, along with their
father, Col. Frederick M. Woods, formed Woods Bros Realty.
From the start, Woods Bros Realty provided the best in
service to its clients. And today, Woods Bros Realty continues
to be the leader in the many Nebraska communities we serve.
Each agent also donates a portion of their commissions to the
Woods Bros Realty Foundation for Giving, which is then
matched by the company and distributed to local charities at
the end of each year.
We continually strive to
provide you with the finest
in personal service. To that
end, we are on the cutting
edge of new technologies,
while always keeping your
personal needs as our first
priority.

23. HomeServices of America
We’re hometown pride with a national presence.
Woods Bros Realty joined HomeServices of America in 2002. A Berkshire Hathaway
affiliate (with majority ownership by Warren Buffet), HomeServices is based in
Minneapolis and is the second largest full-service independent residential
real estate brokerage firm in the
United States.
The HomeServices mission is to
create and deliver an
unparalleled customer
experience throughout the
home transaction process.

24. A Berkshire Hathaway Affiliate
When you choose Woods Bros Realty, you gain more than the outstanding expertise of
a local agent. You benefit because Woods Bros Realty is part of HomeServices of
America, the nation’s second-largest full-service residential real estate brokerage firm
and a member of the Berkshire Hathaway family of businesses. HomeServices and its
portfolio of more than 25 leading real estate brands across the U.S. share Berkshire
Hathaway’s fundamental principles of operational excellence, integrity, financial strength
and an unwavering commitment to our customers.
Choose Woods Bros Realty. Knowledgeable, proven local leadership. Extraordinary
strength and stability. Integrity. Unparalleled marketing systems and resources. World-
class service that sets the standard for the real estate profession.
Shared values. Common vision. Trust.

25. Our Offices
Woods Bros Realty offices are conveniently located throughout southeast Nebraska.
Country Club Plaza
3737 S. 27th St., Lincoln
402-434-3500
Lincolnshire Square
7141 A. St., Lincoln
402-434-3800
135 E 5th Street, Wahoo, 402-443-9314
644 Seward St, Seward
402-643-2541
800-574-7556
Fallbrook Development
570 Fallbrook Blvd.
Suite 110, Lincoln
402-434-3600
819 Diers Ave.,
Grand Island
308-398-6600
116 S. Lincoln Ave.,
Ste. #3, York
402-362-2220
Wilderness Hills
8600 S. 30th St. Ste 116,
Lincoln
402-434-3600
1824 N. 6th, Beatrice
402-223-2336
800-574-7602

26. Thank You
Thanks for considering Woods Bros Realty.
Every three hours, a Woods Bros agent makes a
sale, which is why Nebraska is SOLD on Woods
Bros. Please let us know if there’s anything we can
do to make your home selling experience easier.