A Global Network of Real Estate ProfessionalsReal Living is a full-service, international real estate franchise company with a comprehensive suite of resources aimed at helping brokers, agents and their clients successfully navigate through the home buying and selling processes.Since its founding more than half a century ago, Real Living has maintained a reputation as one of the most innovative companies in the real estate industry.  In 2009, Real Living was purchased byBrookfield Residential Property Services. They merged GMAC Real Estate under the Real Living brand and now represent more than 400 offices throughout the United States and Internationally.Real Living10,000 Sales Professionals$15 Billion Annual Sales VolumeBrookfield RPS1,200 Employees Worldwide$32 Billion Real Estate Enterprise
The History ofReal Living Real EstateReal Living Lifestyles Joins Real Living2011
San Diego Office LocationsCarlsbad VillageAddress: 355 Carlsbad Village DriveCarlsbad, CA 92008Carlsbad FaireAddress: 300 Carlsbad Village Drive Carlsbad, CA 92008Carmel Valley / La JollaAddress: 11155 East Ocean Air Dr.San Diego, CA 92130EscondidoAddress: 100 South Escondido Blvd.Escondido, CA. 92025Fairbanks Ranch / Rancho Santa FeAddress: 16236 San Dieguito Road, Bldg. 4Rancho Santa Fe, CA 92067La Costa / EncinitasAddress: 1905 Calle Barcelona, Suite 230Carlsbad, CA 92009Rancho BernardoAddress: 16789 Bernardo Center DriveSan Diego CA 92128Solana Beach / Del MarAddress: 125 Lomas Santa Fe Dr.Solana Beach, CA 92075
International and Luxury Real Estate ServicesThe key to high end and global real estate marketsis having the right connections.Elegant Homes by Real Living represents an international network of top agents and Brookfield Global Relocation Services is the leader in worldwide relocation management.Now members of Who’s Who in Luxury Real Estate, Real Living Lifestyles is a part of the most comprehensive luxury real estate network in the world.
Premier Service®Delivers Satisfaction  The Premier Service PromiseListen to your needs. I will deliver a service experience based on your needs and desires.
Establish clear expectations.I will explain the roles I play and how we will work together.
Commit to a plan. I will design a plan to deliver on those expectations.
Perform the service.I will deliver on my commitment.
Solicit your feedback. You will be asked to complete a survey which will be used to measure and evaluate my performance.96% National Satisfaction RatingThousands of completed surveys say our customers value our service. 96% of them say they are satisfied or very satisfied with our services, and 94% would refer us to a friend.Through the annual National Association of Realtors Profile of Buyers and Sellers we are able to compare ourselves against a national average.Our rating is far above the industry satisfaction rating.  While the NAR survey does employ slightly different language, the results speak for themselves.
Integrated Real Estate ServicesTo sell your home, you need more than ads and signs.  Real Living Lifestyles supports our real estate agents with advanced sales and marketing tools.  We guide clients through a smooth and professional sales process, using the best resources in the industry to sell homes quickly and for the best price.Our highly trained, licensed Realtor®’s will…Provide an accurate estimate of what your home is currently worth
Listen to your unique needs and set realistic sales goals
Prepare your home to sell with value-based home staging
Showcase your home with professional photography and videos
Produce high end marketing material for online and offline advertising
Expose your home to millions of potential buyers
Qualify interested buyers, take offers and provide objective advice
Negotiate for the highest sales price and the most favorable terms
Lead the transaction process efficiently and ethically
Be available to answer any of your questions and offer you the counsel you needPricing your Home to SellListing your home at the right price is crucial to its eventual sale. If you want to sell quickly, your asking price should be very near the value.If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home.By pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.  Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers.Here are a few things to keep in mind about pricing:Realistic pricing will achieve maximum price in a reasonable time.
Your cost or profit desire is irrelevant; the market determines the price.
The cost of improvements are almost always more than the added value.
Houses that remain on the market for a long time do not get shown.
A house that is priced right from the beginning achieves the highest proceeds.The Pricing FactorsPrice is Influenced by Several FactorsLocationProximity to area amenities, schools and destinations
Access to major highways and public transportationProperty ConditionStructural and mechanical systems

Rl listing-presentation powerpoint 5-27-11

  • 1.
    A Global Networkof Real Estate ProfessionalsReal Living is a full-service, international real estate franchise company with a comprehensive suite of resources aimed at helping brokers, agents and their clients successfully navigate through the home buying and selling processes.Since its founding more than half a century ago, Real Living has maintained a reputation as one of the most innovative companies in the real estate industry. In 2009, Real Living was purchased byBrookfield Residential Property Services. They merged GMAC Real Estate under the Real Living brand and now represent more than 400 offices throughout the United States and Internationally.Real Living10,000 Sales Professionals$15 Billion Annual Sales VolumeBrookfield RPS1,200 Employees Worldwide$32 Billion Real Estate Enterprise
  • 2.
    The History ofRealLiving Real EstateReal Living Lifestyles Joins Real Living2011
  • 3.
    San Diego OfficeLocationsCarlsbad VillageAddress: 355 Carlsbad Village DriveCarlsbad, CA 92008Carlsbad FaireAddress: 300 Carlsbad Village Drive Carlsbad, CA 92008Carmel Valley / La JollaAddress: 11155 East Ocean Air Dr.San Diego, CA 92130EscondidoAddress: 100 South Escondido Blvd.Escondido, CA. 92025Fairbanks Ranch / Rancho Santa FeAddress: 16236 San Dieguito Road, Bldg. 4Rancho Santa Fe, CA 92067La Costa / EncinitasAddress: 1905 Calle Barcelona, Suite 230Carlsbad, CA 92009Rancho BernardoAddress: 16789 Bernardo Center DriveSan Diego CA 92128Solana Beach / Del MarAddress: 125 Lomas Santa Fe Dr.Solana Beach, CA 92075
  • 4.
    International and LuxuryReal Estate ServicesThe key to high end and global real estate marketsis having the right connections.Elegant Homes by Real Living represents an international network of top agents and Brookfield Global Relocation Services is the leader in worldwide relocation management.Now members of Who’s Who in Luxury Real Estate, Real Living Lifestyles is a part of the most comprehensive luxury real estate network in the world.
  • 5.
    Premier Service®Delivers Satisfaction The Premier Service PromiseListen to your needs. I will deliver a service experience based on your needs and desires.
  • 6.
    Establish clear expectations.Iwill explain the roles I play and how we will work together.
  • 7.
    Commit to aplan. I will design a plan to deliver on those expectations.
  • 8.
    Perform the service.Iwill deliver on my commitment.
  • 9.
    Solicit your feedback.You will be asked to complete a survey which will be used to measure and evaluate my performance.96% National Satisfaction RatingThousands of completed surveys say our customers value our service. 96% of them say they are satisfied or very satisfied with our services, and 94% would refer us to a friend.Through the annual National Association of Realtors Profile of Buyers and Sellers we are able to compare ourselves against a national average.Our rating is far above the industry satisfaction rating. While the NAR survey does employ slightly different language, the results speak for themselves.
  • 10.
    Integrated Real EstateServicesTo sell your home, you need more than ads and signs.  Real Living Lifestyles supports our real estate agents with advanced sales and marketing tools.  We guide clients through a smooth and professional sales process, using the best resources in the industry to sell homes quickly and for the best price.Our highly trained, licensed Realtor®’s will…Provide an accurate estimate of what your home is currently worth
  • 11.
    Listen to yourunique needs and set realistic sales goals
  • 12.
    Prepare your hometo sell with value-based home staging
  • 13.
    Showcase your homewith professional photography and videos
  • 14.
    Produce high endmarketing material for online and offline advertising
  • 15.
    Expose your hometo millions of potential buyers
  • 16.
    Qualify interested buyers,take offers and provide objective advice
  • 17.
    Negotiate for thehighest sales price and the most favorable terms
  • 18.
    Lead the transactionprocess efficiently and ethically
  • 19.
    Be available toanswer any of your questions and offer you the counsel you needPricing your Home to SellListing your home at the right price is crucial to its eventual sale. If you want to sell quickly, your asking price should be very near the value.If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home.By pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.  Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers.Here are a few things to keep in mind about pricing:Realistic pricing will achieve maximum price in a reasonable time.
  • 20.
    Your cost orprofit desire is irrelevant; the market determines the price.
  • 21.
    The cost ofimprovements are almost always more than the added value.
  • 22.
    Houses that remainon the market for a long time do not get shown.
  • 23.
    A house thatis priced right from the beginning achieves the highest proceeds.The Pricing FactorsPrice is Influenced by Several FactorsLocationProximity to area amenities, schools and destinations
  • 24.
    Access to majorhighways and public transportationProperty ConditionStructural and mechanical systems