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2018 Listing Brochure


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2018 Listing Brochure by Mathew Ngo - Better Homes and Gardens Real Estate Advantage Realty.

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2018 Listing Brochure

  1. 1. Brochure A 2018 Listing by Mathew Ngo
  2. 2. Aloha!With so many real estate agents to choose from, what set’s Mathew Ngo apart? He focuses on building long term relationships with his clients. Ensuring that all Mathew’s clients receive his personal touch in every transaction is of the utmost importance. His unique ability to listen and understand your needs and desire, and even fears, is why Mathew is proving to be one of most valuable agents on Oahu.
  3. 3. Critical Factorsthat determine whether it will, or will not, sell. Home’s condition Home’s location Market condition Price Marketing Owner Given Given Owner Agent Who Controls What?
  4. 4. Preparing Your Home A check list of preparations to make before showing your home.
  5. 5. De-Clutter Go through your home room by room and ask yourself what you can you throw away and what you can box up and put in storage. Then do it again. Pay extra attention to areas like shelves, kitchen, and bathroom counters.
  6. 6. Organize Storage space can be a deal maker or breaker, so go through your closets and pantries and throw away, give away or put away anything you don’t need. Clean out bedroom closets so that hanging clothes are aligned and have ample space. Remove items from closet floors. Reorganize and clean out your kitchen cabinets and line up dishes and glassware. Make sure bathroom and kitchen drawers are neatly organized - even your junk drawer.
  7. 7. Clean Give your home a deep clean from top to bottom, including windows, upholstery and carpet, and the refrigerator and oven. Vacuum floors, wipe down kitchen and bathroom countertops and empty waste baskets daily.
  8. 8. Brighten Light gives the impression of space, so it’s important for every room in your home to have ample light at any time of day. Prior to showings, wash down windows, raise blinds and turn on lights. Add floor or table lamps to brighten dark rooms or corners. Your Home
  9. 9. If you live in a single-family home or townhome, maintain your lawn and landscaping. In a condominium, pay attention to the area in front of the doorway. Keep it neat and inform the resident manager of any problems, such as burned-out lights. Home’sYourMaintain Exterior
  10. 10. Consult with your agent prior to undertaking a large-scale home improvement project, but go ahead and make easy repairs such as touch- up painting, placing a cracked window or torn screen, fixing a leaky faucet and changing burned out light bulbs. RepairsMake
  11. 11. Remove Keep pets out of the home during showings. Also be sure to conceal their food bowls and litter boxes.Pets
  12. 12. Disclosure By law, sellers must disclose everything existing structural and mechanical problems, flooding, and other defects to potential buyers. Withholding this information can cause a much bigger headache than the problem itself. of Everything
  13. 13. Pre-Home Inspection & Initial Professional Home Cleaning A Pre-Home Inspection by a Licensed Property Inspector and an Initial Professional Home Cleaning.
  14. 14. Inspections reveal unanticipated defects. Minimize the purchase contract into renegotiation or avoid cancellation. Best way to make an accurate seller’s disclosure of the property’s condition required by the State of Hawaii. Pre-Home Inspection of aBenefits
  15. 15. The most desirable locations create higher demand and therefore, sell for higher prices. Location is a critical consideration when pricing a home. Location Home
  16. 16. The real estate market moves through cycles. These cycles are caused by supply and demand issues. Market Condition Low HighSupply Demand Low HighDemand Supply Home Values Buyer’s Market Seller’s Market
  17. 17. Seasonal Sales Patterns Oahuon may jun jul aug sep oct 100% 95% 90% 85% 105% 110% 115% 80% aprmarfeb novjan dec 120% 75%
  18. 18. What determines a Competing properties Available financing Your home’s condition & appeal General economic condition What buyers have been willing Supply & Demand factors Location property’s value? to pay for like properties
  19. 19. Over Property PricingYour
  20. 20. Over- Improvements should be made for enjoyment, not for resale. You cannot add an item to a property, select it to your style, use it, and then expect a buyer to pay the cost of the improvement. Improvement
  21. 21. Financial Your need for money does not increase the value of your property.
  22. 22. Buying in a Values are location specific. High values in your new destination do not increase the value of your existing property. Higher Priced Area
  23. 23. Base your opinion of value on recent documented sales prices. Factual Data Lack of
  24. 24. Bargaining Buyers may offer low, but they will do that at any price. It is easier to negotiate up to a fair market value than to an inflated price.Room
  25. 25. “Couldn’t We Try It Our Price For a Couple of Weeks?” The majority of activity on a listing occurs in the early period of marketing. This happens because Realtors maintain an inventory of active prospects and when a property is newly listed, Realtors arrange for their clients to see it. Once this active group has seen the property, showing activity decreases to only those buyers new to the market. For this reason, it is important that sellers have their property in the best condition and at the best price when first exposed to the market.
  26. 26. The wrong price attracts the wrong buyers, not the right ones. Realtors find properties by price range on the Multiple Listing Service computer program. If you price your property above its range, the right buyers will never see it. Make An Offer.” “They Could Always
  27. 27. Dom vs. List-to-sold Price Ratio Statistics show that after the first 30 days on the market, and for each 30-day increment after that, sellers can typically expect to get a smaller percentage of their list price. It’s for this reason - to accommodate a quicker sale and higher sales price - Realtors emphasize accurate pricing. 1-30 31-60 61-90 91-120 121-150 151-180 181+ All Sales 84% 86% 88% 90% 92% 94% 96% 98% Days on Market PercentofOriginalListPriceReceived
  28. 28. Proper Pricing
  29. 29. Proper Pricing A property that is priced well sells quickly. The benefits of proper pricing are especially important in the first few weeks of having your home listed. A lot of serious activity will occur in the early marketing period and it is vital that the price attracts the right buyer. Pricing should be monitored and reviewed on a consistent basis. Based on Market Analysis
  30. 30. Faster Sale When your property sells after little time on the market you can save money. You will be paying less for: carrying costs, mortgage payments, taxes, insurance and other ownership costs.
  31. 31. You may want or need to move before your property sells. There is also the time and energy it takes to prepare your home for showings, keep the property clean, make child care arrangements, and generally alter your lifestyle. Proper pricing shortens the market time. Inconvenience Less
  32. 32. At market value you can open your home to the proper target market and therefore more people who can afford it. More ProspectsExposure To
  33. 33. When salespeople are excited about a property and the price of a property, they make special efforts to contact all their potential buyers and have them see the home in a timely manner. Increased Salesperson Response
  34. 34. Ad calls and sign calls more readily turn into showings when price is not a deterrent. From Advertising Better Response and Sign Calls
  35. 35. More Money to Sellers If a property is priced right, the excitement of the market produces higher sales prices. You will net more in terms of actual sales price and lower carrying costs.
  36. 36. Even pricing your property 5 percent higher than it should be means losing 30 percent of the exposure. Pros of Pricing Properly Asking Price in Relationship to Fair Market Value % of Prospective Purchasers Who Will Look at Property -10% -5% +10% +5% Fair Market Value 2% 30% 60% 80% 92%
  37. 37. Additionally, sellers priced high only to reduce price later lose peak market time when buyer interest is the highest. Weeks Activity TIMING 1 2 3 4 5 6
  38. 38. Delivering an aggressive and powerful marketing campaign to ensure a fast sale with healthy results. Stand Out From the Crowd. As the market becomes more competitive, it’s important to be able to differentiate your property. I have the tools and knowledge to create amazing marketing materials and gorgeous websites that will grab and keep prospective buyers’ attention. POWER MARKETING
  39. 39. Providing a single property website that are 100% dedicated to getting your property sold.
  40. 40. More and more prospective buyers are now viewing property on the internet and having high quality photographs will capture their attention browsing through hundreds of property listings. 92% of home buyers found photos very useful according to “2017 Profile of Home Buyers” by the National Association of Realtors. Professional Photographs
  41. 41. visit: Galley at
  42. 42. Full Screen Virtual Tours: Taking your property to the next level.
  43. 43. The Full Screen Virtual Tour is a 360° view of an interior or exterior aspect of a property. As more people everyday are searching for the properties by using the internet, the Full Screen Virtual Tour will give the potential buyers an online interactive experience; almost the same as if they were physically immersed in the environment. Today’s buyers are expecting to have access to Full Screen Virtual Tour; as they are a convenient, time- saving viewing tool. 80% of home buyers found virtual tours very useful according to “2017 Profile of Home Buyers” by the National Association of Realtors.
  44. 44. Interactive Floor Plans: “Making your Floor Plans come alive” The Interactive Floor Plan is an online floor plan with hot spots; that when clicked on will show full sized, high quality images. Full Screen Virtual Tours are also added. The Interactive Floor Plan is a visual navigational tool highlighting picturesque views from the exact position on the property where they will be viewed from the home.
  45. 45. Maximizing exposure with internet speed to all active Realtors on Oahu. FlyerEmail
  46. 46. Multiple Listing Services (MLS) A marketing service created and run by the members of the Honolulu Board of Realtors which gathers all of the listings into a single place so that purchasers and brokers may review all available properties from one source. 89% of home buyers used a real estate professional as information source in their home search according to “2017 Profile of Home Buyers” by the National Association of Realtors.
  47. 47. Print Advertisements 40% of home buyers use newspaper advertisements & magazines as information source in their home search according to “2017 Profile of Home Buyers” by the National Association of Realtors. 1) Salt Lake Manor $195,000 2) Century West $253,000 3) Oahu Surf One $585,000 July October ◦ 2011 5) Waikiki Sunset $300,000 8) Island Colony $179,000 6) Waiau Garden Villa $284,000 7) Hausten $308,000 9) 1425 Punahou $142,000 12) Mt Terrace $580,000 13) 505 Maono Loop $1,208,000 14) 4317 Pahoa Ave $1,395,000 15) 611 Puuhale $685,000 16) 1725 Kilohi St $805,000 17) Moana Pacific $610,000 18) Ala Wai Terrace $325,000 19) Ke Noho Kai Townhomes $305,000 20) Ala Wai Terrace $250,000 2010 10) Beretania-Pensacola $165,000 11) Na Pali Gardens $258,000 Experience Hawaii Real Estate with Mathew Ngo (R) 808 222 7183 Waikiki Trade Center 2255 Kuhio Avenue, Suite 1220 Honolulu, HI 96815 4) Waikiki Sunset $240,000 3 4 DEFINING RESULTS IN REAL ESTATE Properties Sold 6 8 12 13 19 ……………………………………………………………………………………………………… ◦ 16 CENTURION Producer 14 April SOLD 4317 pahoa ave - KAHALA $1,395,000 FS Trump Waikiki 3507 two bedrooms + den / three baths residence suite $3,895,000 FS 1,665 Living / 200 lanai sqft luxurious interior prominent location Experience Hawaii Real Estate with SOLD MT. TERRACE 1A - HAWAII KAI $580,000 FS KEALANI 1103 WAIKIKI two bedrooms / two baths $497,000 FS 1,099 Living sqft OAHU SURF TWO 1001 WAIKIKI two bedrooms / one & half baths $350,000 FS 654 Living / 264 lanai sqft SOLD 505 maono loop - hawaii loa ridge $1,208,000 FS SOLD moana pacific i-2107 - kaka’ako $610,000 FS
  48. 48. Honolulu Magazine Real Estate Blog Your property will be featured on locally high visiting traffic website, Honolulu Magazine Real Estate Blog. - Exposed Locally Online
  49. 49. The Internet has become a de-facto medium for real estate marketing and advertising. An upward trend of 95% of home buyers used the Internet as information source in their home search according to “2017 Profile of Home Buyers” by the National Association of Realtors. Marketing Internet
  50. 50. Exposing your property to many more Real Estate Websites. Paid enhanced advertising your property to the Top Real Estate Websites.
  51. 51. An explosive phenomenon. According to Google, more people will use their mobile phones than PCs to get online. Furthermore, Mobile searches have grown by 4X. Mobile marketing is designed for the small screen, with the needs of mobile users in mind. A mobile- friendly site can help expose to more than 1.2 million home buyers each month. Marketing Mobile
  52. 52. Traditional direct mailing and open houses are key for neighborhood exposure. Where buyer found the home they purchased: 12% yard signs and open houses, and 6% from relative, friend, or neighbor according to “2017 Profile of Home Buyers” by the National Association of Realtors. CENTURY 21 ALL ISLANDS: Waikiki Trade Center, 2255 Kuhio Avenue, Suite 1220, Honolulu, HI 96815 Kaka’ako / Ala Moana At Its Best !!! Reo - fully foreclosed. Rarely occupied since it was built. Excellent condition in a highly desirable condo building and neighborhood. Live in style in the preferred Tower I and enjoy the corner-end privacy. Marvelous ocean, mountain & city light views that captures Honolulu like no other. Luxury amenities within the Moana Pacific and great community amenities of shopping mall, beach park, theater center and many more day and night spots for modern urban lifestyle. Offered at $720,000 Fee Simple 1288 KAPIOLANI BLVD., TOWER I # 2803 HONOLULU, HAWAII 96814 Property characteristics • 3 Bedrooms • 2 Baths • 2 Covered Parkings • 1,206 Living Sq. Ft. • 42 Lanai Sq. Ft. • Washer / Dryer / Central AC • Monthly Maintenance: $764.00 includes Sewer, Water, Cable TV, Central AC, & Internet Service. Building characteristics • Year Built 2007 • Pet-Friendly • Amenities: Resident Manager, Pool, Tennis Court, Putting Green, Theater & Fitness Rooms and Recreational Area • 67% Owner-Occupancy • 1 Month Minimum for Rentals MOANA PACIFIC # I-2803 Realtor-Associate: Mathew Ngo Contact Info: 808.222.7183 email: website: Marketing: Direct Neighborhood
  53. 53. Home Staging If necessary your property will be staged to make the home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Home staging techniques focus on improving a property’s appeal by transforming it into a welcoming and attractive product.
  54. 54. Here are a few benefits of Home Staging: Reduces the home’s time on market. Helps justify the asking price. 95% of buyer’s buy on emotion - it’s “love at first sight” which happens from that “wow” factor. Statistically, staged homes tend to sell faster and for more money than non-staged properties do.
  55. 55. 2017 Profile by National Association of Realtors of home Buyers
  56. 56. 36% Real Estate Agent 36% Internet 12% Yard/Open House Signs 6% 5% 2%2% Seller Direct Newspaper & MagazineHome Builders Friends & Relatives purchased? Where buyers about the they do learn first home
  57. 57. Characteristics of BuyersHome
  58. 58. 34% 53% 47% of homebuyers were under 35 years old. of first-time buyers were between 25 and 34 years old while most repeat buyers were between 35 and 54 years old. of homes purchased in 2017 were first- time homebuyers.
  59. 59. Process HomeThe Search
  60. 60. 87% 93% of repeat home buyers used a real estate professional during their home search. of first-time home buyers used the Internet to first search for homes compared with 87% of repeat home buyers.
  61. 61. Financingthe home Purchase
  62. 62. of home buyers financed their home purchased; savings was the primary source of first-time home buyers down payment. of repeat buyers used equity from their previous home as a down payment. 92% 42%
  63. 63. Offers Negotiating
  64. 64. Remember that most transactions involved a fair amount of negotiation between the initial offer and a signed contract. Keep in mind that price isn’t the only thing that’s negotiable in the sale of your home. A potential buyer can add any number of terms to the contract, which may make the offer more or less attractive to you. negotiation What to expectin a
  65. 65. most common Some of the elements to consider are:
  66. 66. Knowledge of the current market is invaluable in helping you decide whether to accept the offered price or counter with a higher one. Helping you consider the time value of money in your decision, i.e. will a higher offer offset potential additional carrying costs? Price
  67. 67. Most buyers purchase a home subject to obtaining a mortgage. The terms of the mortgage and a timeframe for securing financing must be stated in the contract. Make sure you are comfortable with these terms and the buyer’s ability to obtain a mortgage, because if they cannot, the contract will be void. Contingency Mortgage
  68. 68. Most buyers choose to conduct an inspection of the property with a licensed home inspector to identify potential structural or materials problems. If the inspector uncovers any issues, you and the buyer must negotiate what items will be addressed, by whom, and who will pay for them. Home Inspection
  69. 69. This is the date when ownership changes hands and usually, but not always, the date when you must vacate and the buyer may occupy the property. If you have specific requirements for scheduling the closing due to your own move, the buyer’s flexibility in this regard might be an important factor in deciding to accept an offer. Closing Date
  70. 70. Putting a Deal Together KEEPING IT TOGETHER IS THE OTHER HALF, AND IT CAN BE EVERY BIT AS CHALLENGING. In the world of real estate, the time from contract to closing is loaded with loose ends and potential pitfalls. My follow- through, organization and attention to details ensure that deadlines are met, documents are distributed, and every item is in place to make your transaction efficient, convenient and trouble free. is Half the Battle
  71. 71. Contract to ClosingDistribute contracts to a relevant parties Coordinate a home inspection Collect earnest money Distribute required disclosure forms Collect important documents such as the condominium Coordinate an appraisal Provide information to lenders Update you when contingencies have been satisfied Coordinate your closing Review settlement figures for accuracy
  72. 72. No need to print, fax, or scan real estate documents because all the documents are signed online using DocuSign, the leading provider of electronic signatures, so you can be assured your signature is secure. Electronically signed documents are clear and easy to read. Sign with just a few mouse clicks from any where in the world as long as you have internet access, even from your smart phone.
  73. 73. Chart Flow Transaction Estate Real
  74. 74. About Better Homes & Gardens Real Estate Advantage Realty #1 Better Homes & Gardens Real Estate® franchise in Hawaii
 #5 Real Estate firm in Hawaii
  75. 75. The company was founded in 2004 in Honolulu, Hawaii and joined the Prudential Real Estate Network. They quickly expanded from 6 realtors in Kaimuki and moved to their current location on the upper level of Kahala Mall in 2009. With over 90 licensed agents and a support staff of 16, the company aligned with Better Homes and Gardens Real Estate in 2015 and continues to provide exceptional service to the people of Hawaii. A TRADITION OF "CLIENT FIRST" CUSTOMER SERVICE The company's success is based on a commitment to a "client first" approach to real estate. By utilizing the latest technology, an unparalleled training program, local expertise and the national network strength of Better Homes and Gardens® Real Estate, their real estate professionals effectively service each of their clients based on their unique needs and help them reach their real estate goals. AN AWARD-WINNING COMPANY Better Homes and Gardens Real Estate Advantage Realty has consistently been honored with numerous awards, including: • Top 250 Hawaii Businesses in 2016 -Hawaii Business magazine • Voted Hawaii’s Best Real Estate Firm award 2017, 2016, 2015, 2014, 2013, 2012, 2011 & 2010 by Honolulu Star-Advertiser readers • Voted Best of Honolulu Real Estate Firm award 2017, 2016, 2015, 2013 & 2012 by Honolulu Magazine readers • 50+15 Fastest Growing Businesses award 2014, 2010 & 2011 (Pacific Business News) • Best of the Best Real Estate Firm award 2008 & 2009 (by Honolulu Advertiser readers)
  76. 76. Mathew Ngo | Realtor 808-222-7183 cell Better Homes & Gardens Real Estate Advantage Realty 4211 Waialae Ave, Box 9050 Honolulu, HI 96816 “In all my years buying and selling real estate, Mathew Ngo is the best. P.S. I’m 75 years old. “ Pete S. - Honolulu, Hawaii
  77. 77. In our ultra competitive real estate profession, past client’s referrals is ultimately the lifeblood of my future business. And as such, below are excerpts from a few of many thankful notes received from satisfied & happy :) clients. Aloha!
  78. 78. I understand reference checking is an important function of the hiring process, please feel free to contact any of my past clients. I simply hope to earn your business. Contact information is upon request.
  79. 79. "We conducted a few real estate transactions over the years, and as the sellers, we usually wouldn’t take notice of the buyer’s agent, but Mathew was so exceptional that we couldn’t help but notice." 2233 Ala Wai Former Penthouse Owners/ also AOAO Board Member (Honolulu, Hawaii) “You are a first-class real estate agent and I truly value your expertise.  Beyond that, you have a great attitude.” Eric Ives & Miki Akiyoshi (formally Honolulu residence, relocated to Washington DC) "In all my years buying and selling real estate, Mathew Ngo is the best. P.S. I'm 75 yrs old" Pete Sullivan (Hilo, Hawaii) " I am happy to recommend Mathew Ngo. He's pleasant, kind, sincere, honest and helpful! Great Traits!" Rikki Jo Hickey (formally an Oregon residence, relocated to Honolulu, HI) " We truly appreciate all the hard work you put in to helping us locate, research and purchase our property. The exceptional personal service provided should be commended. You can definitely count on our recommendations for your services to our friends" Mark & Rie Sasaki (Honolulu, Hawaii) "Mathew did an excellent and exceptional job of selling my condo in about 2 weeks and helped me purchased another condo” June Yu (Honolulu, Hawaii) "Mathew made our experience of purchasing our 1st home memorable and surpassed all of our expectations” Brian & Carolyn Ishikawa (Honolulu, Hawaii) "Mathew made it all very convenient and as easy as possible purchasing; we were at a distance and didn’t feel at a disadvantage” Barry & Margaret Patrick (Saratogo, California) "The usual advice to buyers of real estate is to “Get your own realtor and don’t rely on the seller’s realtor”. We went against that advice in this case and dealt exclusively with you, the seller’s representative. From our standpoint, you handled the entire transaction in a completely forthright and helpful manner from beginning to end. We are very please and appreciative of your help” E.J. and Patricia Stemig (Hermosa Beach, California) Happy Clients
  80. 80. Mathew cares about communication Mathew understands what’s important to you in selling your home because he listens. It all boils down to good communication, and there are a few things Mathew knows that are important.
  81. 81. - these simple but vital principals are behind every transactions Mathew does each year, as well as the outstanding reputation, Mathew enjoys being involved in the real estate circles. Setting expectations, being proactive, speaking candidly, staying in touch
  82. 82. Here are some of the communication measures that keep you informed the home sale: before, duringand a"er
  83. 83. WeeklyUpdatesYou will receive weekly seller reports on showing feedbacks/comments and online activity for your home by day, week and month, including how many times your property was returned in results and how many times it was viewed on the property website. This report also includes comparable listings, their price and status.
  84. 84. Long after your home is sold, Mathew is available to provide information and answer questions not only about local real estate market but also about all things Honolulu. Ongoing Communication
  85. 85. Mathew is an incredible resource when it comes to recommending home repair and maintenance contractors, professional service providers and neighborhood businesses. Mathew is always just a phone call, text message, or e-mail away. Click here:
  86. 86. Mathew Ngo (R) 808-222-7183 Better Homes & Gardens Real Estate Advantage Realty 4211 Waialae Ave, Box 9050 Honolulu, Hawaii 96816 “My future success is built on your satisfaction” Mahalo!