Expired Listing Presentation


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How we sell ahome that should have sold but didn\'t

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Expired Listing Presentation

  1. 1. How We Sell A House That Didn't Sell!
  2. 2. The Davies Groups’ Expired Home Selling System A Comprehensive Marketing System of The Davies Group and Metro Brokers GMAC Real Estate
  3. 3. Why Didn’t Your House Sell? Historically, there have been 3 main reasons, today there are 5!
  4. 4. The Reason Your House Didn’t Sell is One or A Combination of The Following: Price Condition Marketing (or the lack of) Foreclosures Short Sales
  5. 5. As Real Estate Professionals, We Only Control Marketing Exposure!
  6. 6. <ul><li>What We Do To Attract </li></ul><ul><li>Potential Buyers </li></ul>
  7. 7. Your Home will be Marketed to <ul><li>Real Estate Agents </li></ul><ul><li>Potential Buyers </li></ul>
  8. 8. Why Market to Agents? <ul><li>82% of homes sold by a co-op agent </li></ul><ul><li>39,000+ agents in Georgia </li></ul><ul><li>Agents have “qualified” buyers </li></ul><ul><li>Many agents work with buyers only </li></ul><ul><li>In order to sell a house once, you have to sell it twice </li></ul>Another Agent will most likely bring a buyer for your home.
  9. 9. Multiple Listing Services We are members of both Listing Services
  10. 10. E Mail Notification <ul><li>250 Most Active Agents in Area </li></ul><ul><li>Co-Op Agents in the past </li></ul><ul><li>Hot prospects in our database </li></ul>
  11. 11. Marketing to Buyers Marketing towards the general public.
  12. 12. Standard Package <ul><li>Yard Sign </li></ul><ul><li>Lockbox </li></ul><ul><li>Directional Signs </li></ul><ul><li>Information Flyer Box </li></ul><ul><li>Information Flyer </li></ul><ul><li>Listed in GAMLS </li></ul><ul><li>Listed in FMLS </li></ul>
  13. 13. The Real Estate Book <ul><li>Digest Size </li></ul><ul><li>Full Color </li></ul><ul><li>Full Page </li></ul><ul><li>National Website </li></ul>
  14. 14. Metro Brokers is the only real estate Company in the metro Atlanta area to automatically feed all of its listings to www. ajchomefinder .com Atlanta Journal Advertising 2nd Sunday of Every Month Half Page Ad TV Advertising
  15. 15. Atlanta Journal Advertising $1,000 Every Month Winner Announced Monthly
  16. 16. Relocation Department <ul><li>Nationally Recognized </li></ul><ul><li>Full Time Dedicated Staff </li></ul><ul><li>Free Relocations Kits </li></ul><ul><li>Incoming Referrals </li></ul><ul><li>Outgoing Referrals </li></ul><ul><li>40% of Atlanta’s Market </li></ul><ul><li>Internet Response Team </li></ul>More Qualified Buyers via our National Relocation Network .
  17. 17. Internet Marketing More than 80% of buyers start their search on the Internet.
  18. 18. Internet Marketing <ul><li>GMAC National Website </li></ul><ul><li>Metro Brokers Website </li></ul><ul><li>Our Personal Website </li></ul><ul><li>FMLS and GAMLS Internet Sites </li></ul><ul><li>Major Internet Portals </li></ul>
  19. 19. Major Internet Portals
  20. 20. Metro Brokers Website <ul><li>14.6 Million Hits per week </li></ul><ul><li>1.3 Million page views per week </li></ul><ul><li>138,000 unique visitors per month </li></ul><ul><li>Internet Response Team </li></ul>
  21. 21. Our Personal Website <ul><li>4,700 page views per week </li></ul><ul><li>1,718 property views per week </li></ul><ul><li>Our 24 listings have been viewed 313 times on all Metro Brokers’ agent websites over the last 30 days. </li></ul>
  22. 23. Other Technologies
  23. 24. Virtual Tours <ul><li>Virtual “Open House” </li></ul><ul><li>Ability to zoom in on details </li></ul><ul><li>Included with both listing systems </li></ul><ul><li>Visible on public websites </li></ul>Show off your home’s best features 24 hours a day.
  24. 26. Each Home Has Its Own Website And Individual Yard Sign.
  25. 30. Our Internet Response Team <ul><li>ReceivesThe Lead </li></ul><ul><li>Qualifies The Lead </li></ul><ul><li>Notifies Us of The Prospects Request </li></ul><ul><li>Should We Be Unavailabe, IRT Finds </li></ul><ul><li>An Agent To Show Your Home </li></ul>
  26. 31. We Utilize ListingsToLeads.com To Create an Internet Flier Of Your Home For Posting On Craigs List
  27. 33. We Utilize Postlets.com To Create And Post A Flyer of Your Home On Multiple Websites
  28. 35. With The Click of A Button Your Homes Flyer Is Receiving Exposure On The Following Websites: <ul><li>Facebook </li></ul><ul><li>Google Base </li></ul><ul><li>Hot Pads </li></ul><ul><li>Front Door </li></ul><ul><li>My Space </li></ul><ul><li>Oodle </li></ul><ul><li>Trulia </li></ul><ul><li>Twitter </li></ul><ul><li>Vast </li></ul><ul><li>Zillow </li></ul>
  29. 36. Color Flyers for Inside and Outside the House
  30. 38. <ul><li>What We Do From Call To Contract </li></ul>
  31. 39. Custom Signs To Attract Buyers
  32. 41. A call from any potential buyer is answered by a live person.
  33. 42. Communication Center <ul><li>One # 404-843-2500 </li></ul><ul><li>1.8 million calls/month </li></ul><ul><li>Staffed 7 days a week </li></ul><ul><li>“ Follow Me” Technology </li></ul>
  34. 43. Avoid taking your home off the market with unqualified buyers
  35. 44. Metro Brokers Financial <ul><li>Loan Officer in each Office </li></ul><ul><li>Pre-Qualify Potential Buyers </li></ul><ul><li>Quick Loan Approvals </li></ul><ul><li>Competitive Rates </li></ul>
  36. 45. Help Buyers Qualify By Offering Competitive Insurance Rates
  37. 46. Metro Insurance Metro Insurance provides competitive coverage for Buyers and Sellers
  38. 47. We Manage The Contract To Make Sure That We Close
  39. 48. Metro Title and Trust We can close at any of our conveniently located offices In-house attorneys help solve any legal issues and insure a smooth closing.
  40. 49. 4 Reasons Why You Should Use The Davies Group to Market Your Home * * *
  41. 50. #1 PRODUCTIVE <ul><li>Full Time Active In The Market </li></ul><ul><li>Seasoned Professionals With Many </li></ul><ul><li>Years Experience In All Market </li></ul><ul><li>Conditions </li></ul><ul><li>We Close Transactions </li></ul>
  42. 51. #2 PROACTIVE <ul><li>We Work To Avoid Problems, But </li></ul><ul><li>Problems Will Arise </li></ul><ul><li>We Know How To Handle Them </li></ul><ul><li>Our Goal: You’ll Never Know About </li></ul><ul><li>Them </li></ul>
  43. 52. #3 PROVEN <ul><li>Successful Marketing Plan And </li></ul><ul><li>Established Systems </li></ul><ul><li>Hundreds of Closed Sales, Satisfied </li></ul><ul><li>Clients and Customers </li></ul>
  44. 53. #4 PROTECTION In The Unlikely Event That You Become Dissatisfied With Our Service, We Will Allow You To Transfer The Property To Another Broker Who Is In Both Listing Services
  45. 54. Do You Have Any Question About Our Marketing Plan?
  46. 55. Call The Davies Group With Any Questions 770-438-0050
  47. 56. Based On What You Have Seen, Do You Feel That We Can Get Your Home SOLD?
  48. 57. Can We Agree To Get Started With Marketing Your Home Today?
  49. 58. Pricing Your Home to Sell
  50. 59. Your Neighbors set the price of your home. Pricing Fact #1
  51. 60. The Amount You Owe on your home does not affect a buyers decision. Pricing Fact #2
  52. 61. Property value must be verified by Lenders Appraiser. Pricing Fact #3
  53. 62. In a Buyers Market, Buyers based an offer on what has SOLD Pricing Fact #4
  54. 63. <ul><li>Location </li></ul><ul><li>Age </li></ul><ul><li>Condition </li></ul><ul><li>Features </li></ul><ul><li>Basement </li></ul><ul><li>Square Footage </li></ul>Primary factors used to Compare Homes
  55. 64. Pricing Your Home to Sell <ul><li>3-4 Most Recent Home SOLD </li></ul><ul><li>3-4 Most Comparable Homes </li></ul><ul><li>Sold within last 3 months </li></ul>
  56. 65. Recommended Price Range