Listing presentation


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Listing presentation

  1. 1. <ul><li>The process of marketing and selling your </li></ul><ul><li>house must match your objectives, priorities </li></ul><ul><li>and needs. In order to best serve you, I want </li></ul><ul><li>to learn more about your plans and needs. </li></ul><ul><li>The following topics outlined below can help </li></ul><ul><li>me understand your goals and help us build </li></ul><ul><li>a strong working relationship: </li></ul><ul><li>The agency laws that may apply as we work together in the marketing and sale </li></ul><ul><li>of your property. </li></ul><ul><li>The objectives you want to achieve from the sale of your house and the </li></ul><ul><li>support you expect to receive from me. </li></ul><ul><li>How the home selling process should be tailored to fit the characteristics of </li></ul><ul><li>your property. </li></ul>Your Needs Come First
  2. 2. The Strength Of The Brand Awareness of the Prudential Brand is almost universal among Americans. General Public Affluent Americans 2008 Wave 39 Brand Image Study. Why Prudential?
  3. 3. Network Growth
  4. 4. Prudential has the highest average sales price of any other major brand
  5. 5. <ul><li> </li></ul><ul><li>Resources to provide Consumers with a compelling and unique </li></ul><ul><li>blend of information related to home buying and home ownership </li></ul><ul><li>National Real Estate Website Offers industry leading </li></ul><ul><li>enhanced Customer tools and lead generation </li></ul>
  6. 6. Prudential Name and Logo The Prudential name and “Rock®” logo have stood for strength, stability, integrity and trust for over 130 years. Sellers and Buyers benefit from the recognition and reputation of Prudential Financial. The Prudential Brand represents service quality and exceptional value .
  7. 7. 1. Prudential Indiana Realty Group’s experience, professionalism and proven results ensures that YOU achieve YOUR real estate goals. 2. Prudential is a global company AND Prudential Indiana Realty Group is the largest and highest producing regional real estate company in the Midwest. 3. In 2009, Realty Group Company: Sold 5,702 properties. Closed over $1.1 billion in sales. Realty Group’s experience and proven results ensures that YOU achieve YOUR real estate goals. Why Prudential Indiana Realty Group?
  8. 8. <ul><li>Our Agents Outperform the Competition </li></ul><ul><li>The Average Real Estate Agent </li></ul><ul><li>Nationwide Sold Only 4.2 Homes </li></ul><ul><li>Per Year </li></ul><ul><li>Realty Group Agents Average </li></ul><ul><li>12 Homes Sold Per Year or Sold </li></ul><ul><li>Three Times The Competition. </li></ul><ul><li>Realty Group Agents Sold More </li></ul><ul><li>Homes Than Any Other Real Estate </li></ul><ul><li>Company in Indiana </li></ul>
  9. 9. Internet is the Most Important Marketing Tool Today! Almost 90% of All Homebuyers Use The Internet to Look For Homes. *Statistics gathered by the National Association of Realtors (NAR)
  10. 10. Realty Group Utilizes The Internet To Maximize Your Exposure We use all major websites to advertise your home and to generate leads to sell your property..…. 200 websites in all!
  11. 11. Realty Group Markets On Top Four Real Estate Websites The Most Visited Regional Site In the Midwest Sponsored by NAR – Highest Hit Site in the Nation 2nd Highest Hit Real Estate Site in the Nation Major Classified Site Used Heavily For HomeSearch
  12. 12. Every Realty Group Listing Gets Its Own Full Property Website!
  14. 14. Our Featured Property Widgits Place Your Property on Websites and Blogs
  15. 15. “ Lead Router” transfers email leads from multiple web sites to agent’s cell phones for instant response to inquiries about your home! prudential
  16. 16. Text Messaging with Call Capture ● Potential Buyers get a text message while sitting in front of your property ● We capture the number of the caller so we can call them back later if they don’t leave a message No more…… ● Running out of flyers ● Wet flyers ● Wondering who took the flyers
  17. 17. <ul><li>20 Steps to Selling Your Property </li></ul><ul><li>Sellers must complete to sell their home </li></ul><ul><li>Prudential marketing materials motivate buyers </li></ul><ul><li>Door hangers, newsletters, brochures, postcards, etc. </li></ul><ul><li>Open Houses </li></ul><ul><li>We don’t miss a step in selling your property. </li></ul>Working Every Way to sell Your Property
  18. 18. <ul><li>Technology </li></ul><ul><li>Realty Group makes available cutting edge state of the art </li></ul><ul><li>technology for all of their agents </li></ul><ul><li>Leadrouter : Captures web leads and calls us within seconds of client request </li></ul><ul><li>E-property emails website lead to us </li></ul><ul><li>E-property – text notification an inquiry was made </li></ul><ul><li>Voicepad calls us as client is listening to the recorded property information </li></ul><ul><li>Smarter Agent – emails phone number of client who accessed information </li></ul><ul><li>about your listing </li></ul><ul><li>Just Snooping – forwards property requests directly to us </li></ul><ul><li> – our site – sends all leads directly to us </li></ul><ul><li>Centralized Showings – allows agents to schedule showings beyond regular </li></ul><ul><li>office hours and can be scheduled online 24/7 </li></ul>
  19. 19. We don’t simply put a sign in your yard and go away. We feel it is important that you know what is going on in the market, your neighborhood, and most importantly, your house. You need to know what we are doing to market your house and what results that marketing is producing. You will receive: Communication Between You and your Agent is Paramount! ● Weekly Reports – reporting activity generated from various websites ● Monthly reports – neighborhood activity: what has sold, price reductions, average number of showings for houses comparable to yours in your area ● Feedback – Automatically sent to you simultaneously as we receive it ● Availability – every call, email and voicemail is sent to our mobile phones 24/7
  20. 20. <ul><li>Online Seller AdvantageSM </li></ul><ul><li>Regular Listing status </li></ul><ul><li>reports. </li></ul><ul><li>Daily/weekly email market </li></ul><ul><li>study updates. </li></ul><ul><li>Unique Pru ID for online </li></ul><ul><li>property searches. </li></ul><ul><li>Featured Property status </li></ul><ul><li>on multiple real estate </li></ul><ul><li>websites. </li></ul>
  21. 21. International Relocation Leader CENTURY 21 Realty Group’s National Reputation Attracts BuyerReferrals from other Offices and Agents around the World. <ul><li>Nearly 700 active clients </li></ul><ul><li>Servicing over 42,000 relocation employees </li></ul><ul><li>and their families annually </li></ul><ul><li>Completing nearly 200,000 relocation related </li></ul><ul><li>transactions annually </li></ul><ul><li>Overall client satisfaction of 94% </li></ul><ul><li>Full-service global mobility management firm </li></ul><ul><li>Client base of global Fortune 500 companies, </li></ul><ul><li>smaller organizations and U.S. government agencies </li></ul><ul><li>Maximizes lead opportunities for broker-to-broker referral </li></ul><ul><li>activity </li></ul><ul><li>Facilitates lead generation </li></ul><ul><li>Provides tools for consumers who are planning to move </li></ul>International Relocation Leader CENTURY 21 Realty Group’s National Reputation Attracts BuyerReferrals from other Offices and Agents around the World. Relocation Services
  22. 22. <ul><li>Customer For Life </li></ul><ul><li>We stay in touch with everyone of </li></ul><ul><li>our clients on a regular basis. </li></ul><ul><li>Regular Neighborhood Activity </li></ul><ul><li>Reports give timely market </li></ul><ul><li>information. </li></ul><ul><li>Our customers are always aware of </li></ul><ul><li>what’s happening in their market . </li></ul>
  23. 23. Knowledge, Professionalism, Honesty, Caring Customer Service Is Our Top Priority Our Attentive Customer Service Staff Assists Us To Make Sure Your Needs Are Always Met! • Receptionist • Showing Coordinators • Customer Service Representative • Relocation Services • Technology/Computer Department
  24. 24. My promise to you…….. I will strive every day to better understand your needs, and use that understanding to help you successfully sell your home. I promise to embrace your goals as my own. I promise to be professional, trustworthy and honest at all times and to uphold my fiduciary responsibility to you throughout the transaction. Indiana Prudential Realty Group Debbie Sakson