Real Living is an international real estate franchise company with over 400 offices worldwide and $15 billion in annual sales. Since being founded over 50 years ago, Real Living has maintained a reputation for innovation. In 2009, it was purchased by Brookfield Residential Property Services and merged with GMAC Real Estate. Real Living now represents over 10,000 sales professionals and provides resources to help agents and clients through the home buying and selling process.

1. A Global Network of Real Estate Professionals Real Living is a full-service, international real estate franchise company with a comprehensive suite of resources aimed at helping brokers, agents and their clients successfully navigate through the home buying and selling processes. Since its founding more than half a century ago, Real Living has maintained a reputation as one of the most innovative companies in the real estate industry. In 2009, Real Living was purchased byBrookfield Residential Property Services. They merged GMAC Real Estate under the Real Living brand and now represent more than 400 offices throughout the United States and Internationally. Real Living 10,000 Sales Professionals $15 Billion Annual Sales Volume Brookfield RPS 1,200 Employees Worldwide $32 Billion Real Estate Enterprise

2. The History of Real Living Real Estate Real Living Lifestyles Joins Real Living 2011

3. San Diego Office Locations Carlsbad Village Address: 355 Carlsbad Village Drive Carlsbad, CA 92008 Carlsbad Faire Address: 300 Carlsbad Village Drive Carlsbad, CA 92008 Carmel Valley / La Jolla Address: 11155 East Ocean Air Dr. San Diego, CA 92130 Escondido Address: 100 South Escondido Blvd. Escondido, CA. 92025 Fairbanks Ranch / Rancho Santa Fe Address: 16236 San Dieguito Road, Bldg. 4 Rancho Santa Fe, CA 92067 La Costa / Encinitas Address: 1905 Calle Barcelona, Suite 230 Carlsbad, CA 92009 Rancho Bernardo Address: 16789 Bernardo Center Drive San Diego CA 92128 Solana Beach / Del Mar Address: 125 Lomas Santa Fe Dr. Solana Beach, CA 92075

4. International and Luxury Real Estate Services The key to high end and global real estate marketsis having the right connections. Elegant Homes by Real Living represents an international network of top agents and Brookfield Global Relocation Services is the leader in worldwide relocation management. Now members of Who’s Who in Luxury Real Estate, Real Living Lifestyles is a part of the most comprehensive luxury real estate network in the world.

6. Establish clear expectations.I will explain the roles I play and how we will work together.

7. Commit to a plan. I will design a plan to deliver on those expectations.

8. Perform the service.I will deliver on my commitment.

11. Listen to your unique needs and set realistic sales goals

12. Prepare your home to sell with value-based home staging

13. Showcase your home with professional photography and videos

14. Produce high end marketing material for online and offline advertising

15. Expose your home to millions of potential buyers

16. Qualify interested buyers, take offers and provide objective advice

17. Negotiate for the highest sales price and the most favorable terms

18. Lead the transaction process efficiently and ethically

20. Your cost or profit desire is irrelevant; the market determines the price.

21. The cost of improvements are almost always more than the added value.

22. Houses that remain on the market for a long time do not get shown.

25. Curb appeal and décor

27. Competition from other homes

29. Reach more buyers with better marketing Information Sources Used by Buyers of Previously Owned Homes Composition of Home Buyers Median Age – 39 years Median Household Income – $73,100

30. Our Marketing Strategy The world is constantly moving and changing. And, when it comes to how people communicate, that is especially true. That’s why Real Living Lifestyles uses 360˚ Marketing, a dynamic program that gives properties incredible exposure over a wide variety of popular media. The strategy involves creating a high quality message about each property and professionally presenting it to millions of buyers through their preferred media. 360˚ Marketing uses an integrated mix of Print, Digital and Active marketing solutions.

31. 30 Day Marketing Calendar Homes generate the most interest when they are first listed for sale, so we hit the ground running. Within days your agent will produce property photos and tours, design marketing material and write engaging ads about your home. Effective marketing campaigns follow a calendar of planned activities. In this Sample of a 30 Day Marketing Plan, you can see how we efficiently share the news about your home being for sale in a multi-media campaign.

32. Real Media Productions Today’s homeowners overwhelmingly report that photos and videos are the most important features they use when searching for a home. Together, they can increase the perceived value of a property by nearly 20%. Real Living Lifestyles is the only real estate brokerage in California with our own multimedia production company and local green screen studio. Our team of videographers supports agents with everything from professional photography to full motion video. We use video to make your virtual tours stand out from the competition and attract more attention from home buyers on the top 5 video sharing sites.

33. A real presence online Real Living Lifestyles websites are cutting edge. With a global reach and hyperlocal focus, our internet presence uses an advanced online marketing strategy to showcase your home to buyers actively searching for similar properties. Local site: RLLifestyles.com National site: RealLiving.com + tens of thousands of broker sites throughout the world

34. /RLLIFESTYLES Harness the Power of Social Media with Real Living Lifestyles. From keyword rich blog posts to high impact tours on YouTube, our agents know how to use social networking sites to drive more traffic to your home.

35. Better Information, better buyers Hyper local, real-time data on every community in San Diego Buyers make more educated purchase decisions when they are given better information about the local market

36. Complete Listing Syndication Real Living Lifestyles uses a strategic internet marketing campaign and the latest real estate technology to place your home at the fingertips of millions of potential buyers. Our listings are syndicated to tens of thousands of websites, optimized for search engines and regularly refreshed with new photos and engaging headlines.

37. LISTING REPORTS Track listing syndication withdetailed reports and live updates on your home’s online exposure.

38. Reach Buyers on-the-go Homebuyers use mobile phones to search for properties, watch home and neighborhood tours, and locate open houses. Real Living Lifestyles optimizes every one of our listings so that buyers can find your home from their smart phone. We use a combination of mobile property websites, instant text message responses and Quick Response (QR) codes to reach buyers on-the-go.

39. Open Houses Before buyers purchase a home, they need to walk through it and picture themselves living in it. National surveys show that roughly 50 percent of buyers used Open Houses as a source in locating their new home. I will work with you through the process of preparing your home for the event. I will promote your open house online, in print and through personal networking.

40. Print Marketing Print is NOT dead…but it is different. Using print media well in 2011 is about high quality material going to highly targeted prospects. That can mean running a beautiful ad in a niche publication or distributing Property Brochures with stunning photography and key property features to select buyers.

41. Email Marketing Everything Electronic: eCards,eNewsletters, eMails

43. Geo-Mapping technology with trackable response codes

44. Personalized messages to target high prospect buyers