Large real estate agencies have a strategic advantage over smaller agencies because they can generate more sales with less effort through remarketing and retargeting strategies using digital marketing tools. Specifically, large agencies can (1) retarget past website visitors with customized ads, (2) create look-alike audiences to reach new potential customers similar to past clients, and (3) advertise properties to specific target audiences across Google and Facebook with small investments.

1. Here’s why large agencies like
SAVILLS have a strategic advantage.
GENERATE MORE SALES
WITH LESS EFFORT.
Giacomo Mondonico Digital Marketing

2. What are those exactly?
Giacomo Mondonico Digital Marketing

3. Those are the cookies that collect data about
their visitors.
• They use them in order to collect data about their visitors.
• It plays a pivotal role for remarketing.
WHAT IS REMARKETING EXACTLY?
Giacomo Mondonico Digital Marketing

4. HAVE YOU EVER SEEN THE AD OF A BRAND RIGHT
AFTER VISITING ITS WEBSITE?
• THIS STRATEGY IS CALLED REMARKETING OR RETARGETING.
• THOSE ARE THE ADS WITH THE HIGHEST RETURN ON INVESTMENT.
HERE’S SOME GOOD NEWS…
Giacomo Mondonico Digital Marketing

5. YOU CAN START COLLECTING DATA AS WELL.
• You’ll have to implement these codes in your website and
you’ll soon be able to take action based on your costumers
needs.
• HERE’S A PRACTICAL GUIDE ON HOW TO DO IT.
Giacomo Mondonico Digital Marketing

6. HOW CAN REAL ESTATE AGENCIES USE IT TO
BOOST SALES?
• Bring back the visitors to the listing until they come in contact with
your agency.
• Retarget them with tailored ads based on what they’ve been looking
for.
• When they have a new listing, you can bring back those who looked
for that kind of property in the past months.
• They can earn more through collaborations by simply uploading the
listings on your website.
Giacomo Mondonico Digital Marketing

7. FURTHERMORE…
• By collecting data on your website, social networks will create
LOOKALIKE AUDIENCES based on your visitors. So you’ll be able to
reach out to a VERY SPECIFIC TARGET.
Giacomo Mondonico Digital Marketing

8. LAST BUT NOT LEAST.
• Social networks like facebook and linkedin will give you the possibility
to create lookalike audiences based on your past costumers.
It means you’ll be able to divide them by working position / wealth
bracket and show them properties accordingly.
Giacomo Mondonico Digital Marketing

9. REACH YOUR AUDIENCE ANYWHERE
• You can reach out to them both on google and facebook with very
small investments.
• You can show your ads on some of the most notorious online
newspapers in the world.
Giacomo Mondonico Digital Marketing

10. WANT FURTHER INFO?
• Feel free to contact me on linkedin.
Giacomo Mondonico Digital Marketing