The document discusses search engine optimization (SEO) and various on-page and off-page optimization techniques. It covers topics like keyword research, on-page elements like titles and links, off-page factors like social bookmarking and link building, and the use of social media platforms like Facebook, Twitter, Google+, LinkedIn and others for social media optimization. The goal of SEO is to improve the visibility of a website in organic or unpaid search results.
You’ve spent countless hours searching for the right business. You finally stumbled across “Doing YouTube without making videos” and you know this is finally the answer you’ve been looking for.
This ebook will give you 100 search engine techniques. The competition is
fierce in the search engines. In order to get your website or blog ranked
high, you need all the SEO techniques you can handle from this list. But the
great thing is the search engine is also one big search engine optimization
school. You can study millions of high-rank websites and model their
techniques to use on your website.
You’ve spent countless hours searching for the right business. You finally stumbled across “Doing YouTube without making videos” and you know this is finally the answer you’ve been looking for.
This ebook will give you 100 search engine techniques. The competition is
fierce in the search engines. In order to get your website or blog ranked
high, you need all the SEO techniques you can handle from this list. But the
great thing is the search engine is also one big search engine optimization
school. You can study millions of high-rank websites and model their
techniques to use on your website.
100 SEO tips is a wonderful place where we will learn about how to add keywords/phrases in the html title tag, you can have good linking structure, you may use fast loading website, you could purchase fast loading web servers etc.
Introducing 100 SEO Tips. Inside this eBook, you will discover the tips such as you might add keywords/phrases in the html title tag, you can have good linking structure, you should insert keywords/phrases in the html body copy, you could purchase quality web hosting, you may use a fast loading web site, you might place keywords/phrases in bold typeface, you can affix keywords/phrases in header tags, you should use quality web site links, you could submit link viral freebies to other sites, you may add keyword/phrase image names and so much.
A Beginner's Guide for Onpage Optimization and Offpage OptimizationAnkit Popat
This Presentation is helpful to those who like to learn seo On Page and Off page strategies and through the use of advanced seo techniques that help them to get more traffic on your website. In this Presentation I also covered all the topic related to seo strategies as like Key Word Research, Title Tag, Description Meta Tag, Effective use of robots.txt, Optimized URLs, Heading text, Image Optimization, Importance of Backlinks and Importance of Quality Content in Link building
Why is Search Engine Optimization, or SEO, so important for today’s marketer? Learn about the various SEO Techniques available and where you need to start in terms of optimizing your website, blog and social profiles. Includes references to studies and a case study example
SEO search engine optimization is a process by which we promot our websites on various search engine like Google, Yahoo, Bing. This pdf help you to understand SEO basics. PUSHPENDRA SARSWAT
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
In this presentation you will learn about complete SEO process, on page and off page optimization also keyword research and tools used to do SEO for your website.
IICE is IT company having great command in web designing,web development,digital marketing,graphic designing,SEO training,java (core+adv),php training,C,C++ training,Android /IOS training and so on.
IICE is IT company having great command in web designing,web development,digital marketing,graphic designing,SEO training,java (core+adv),php training,C,C++ training,Android /IOS training and so on.
100 SEO tips is a wonderful place where we will learn about how to add keywords/phrases in the html title tag, you can have good linking structure, you may use fast loading website, you could purchase fast loading web servers etc.
Introducing 100 SEO Tips. Inside this eBook, you will discover the tips such as you might add keywords/phrases in the html title tag, you can have good linking structure, you should insert keywords/phrases in the html body copy, you could purchase quality web hosting, you may use a fast loading web site, you might place keywords/phrases in bold typeface, you can affix keywords/phrases in header tags, you should use quality web site links, you could submit link viral freebies to other sites, you may add keyword/phrase image names and so much.
A Beginner's Guide for Onpage Optimization and Offpage OptimizationAnkit Popat
This Presentation is helpful to those who like to learn seo On Page and Off page strategies and through the use of advanced seo techniques that help them to get more traffic on your website. In this Presentation I also covered all the topic related to seo strategies as like Key Word Research, Title Tag, Description Meta Tag, Effective use of robots.txt, Optimized URLs, Heading text, Image Optimization, Importance of Backlinks and Importance of Quality Content in Link building
Why is Search Engine Optimization, or SEO, so important for today’s marketer? Learn about the various SEO Techniques available and where you need to start in terms of optimizing your website, blog and social profiles. Includes references to studies and a case study example
SEO search engine optimization is a process by which we promot our websites on various search engine like Google, Yahoo, Bing. This pdf help you to understand SEO basics. PUSHPENDRA SARSWAT
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
In this presentation you will learn about complete SEO process, on page and off page optimization also keyword research and tools used to do SEO for your website.
IICE is IT company having great command in web designing,web development,digital marketing,graphic designing,SEO training,java (core+adv),php training,C,C++ training,Android /IOS training and so on.
IICE is IT company having great command in web designing,web development,digital marketing,graphic designing,SEO training,java (core+adv),php training,C,C++ training,Android /IOS training and so on.
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
dical Sonography program, delves into the innovation and the future of precision medicine. Innovation in precision medicine is vital for early detection and prevention of diseases based on an individual’s
Read More
Are you looking to take your website's visibility to new heights and drive targeted traffic? Look no further than "The Complete SEO Course." Designed to equip you with a comprehensive understanding of Search Engine Optimization (SEO) techniques and strategies, this course is your ultimate resource to dominate search engine rankings and increase organic traffic.
With search engines constantly evolving and updating their algorithms, staying ahead of the curve is crucial to maintaining a competitive edge. This course covers all the essential aspects of SEO, providing you with actionable insights and practical knowledge to optimize your website for improved visibility and higher search engine rankings.
Whether you're a business owner, marketer, entrepreneur, or aspiring SEO professional, this course caters to all skill levels. From beginners seeking a solid foundation to experienced practitioners looking to fine-tune their skills, "The Complete SEO Course" is tailored to meet your specific needs.
What sets this course apart is its comprehensive curriculum that covers all critical areas of SEO. You'll dive into keyword research and analysis, on-page optimization, technical SEO, link building, content creation, mobile optimization, local SEO, and much more. Each module is delivered through engaging video lectures, supplemented with downloadable resources, practical exercises, and real-life case studies.
Led by industry experts with extensive experience in SEO, this course ensures you receive up-to-date knowledge and best practices. You'll learn how to leverage powerful SEO tools, implement effective strategies, and track your progress with data-driven analytics. Additionally, you'll explore the importance of user experience, site speed, and mobile responsiveness in SEO success.
By the end of the course, you'll have the skills and confidence to execute a holistic SEO strategy that drives sustainable organic growth for your website or business. You'll understand how to optimize your website's structure, create compelling and search engine-friendly content, build authoritative backlinks, and monitor your website's performance using advanced SEO analytics.
Enroll in "The Complete SEO Course" today and unlock the potential of your website. Stand out from the competition, increase your online visibility, and attract a targeted audience to achieve your business goals. Don't miss this opportunity to master the art of SEO and revolutionize your digital presence. Get started now and make your mark in the world of search engine optimization.
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
In this slide you can find:
seo tips for beginners
seo tips
seo optimization tips
seo tips and tricks
search engine optimization
local seo
seo optimization
search engine optimization tips
search engine marketing
best seo companies
search engine optimization companies
seo link building
seo for beginners
seo for dummies
local search engine optimization
seo basics
seo training
website optimization
best seo
seo software
small business seo
search engine optimisation
free seo tips
search engine marketing company
seo strategy
best seo software
local seo services
ecommerce seo
top seo tips
search optimization
simple seo tips
white hat seo
search engine ranking
website marketing
seo search engine optimization
black hat seo
what is seo
organic search engine optimization
affordable search engine optimization
search engine optimization tools
on page seo
search engine optimization software
free seo tools
search engine optimization seo
seo audit
seo firms
easy seo tips
learn seo
off page seo
seo tools
seo content writing
seo for small business
search engine optimization training
seo web design
seo copywriting
organic seo
cheap seo services
seo optimisation
search engines optimization
search engine optimization service
seo news
seo writing
seo
seo ranking software
seo consulting
guaranteed seo
improve search engine ranking
best seo tips
best seo tools
seo checklist
seo blog tips
seo services
seo program
seo company
do it yourself seo
local search seo
website seo tips
search engine optimization pricing
seo companies
seo business
seo techniques
web optimization
search engine placement
seo plan
search engine optimizer
seo service
search engine marketing services
real estate seo
search engine optimization techniques
seo marketing
seo professional
seo help
how does seo work
affordable seo service
seo strategies
search engine optimization firm
search engine optimization packages
how to improve seo
mobile seo
best seo company
search engine optimization firms
free seo software
seo search
diy seo
blog seo tips
search marketing
local seo company
how to seo
search engine optimization consultants
top 10 seo tips
seo agency
seo website design
seo course
seo articles
seo marketing tips
seo packages
seo firm
seo report
professional seo
free seo
local business seo
link building seo
seo guide
best seo services
seo software reviews
seo reports
seo consultants
seo book
search engine optimization consultant
seo beginners guide
cheap search engine optimization
learn search engine optimization
affordable seo
how to do seo
seo sem
seo campaign
seo results
seo website
seo experts
seo work
optimization seo
seo certification
seo advice
What does an effective SEO strategy look like? Explore this guide and start refining your SEO plan to better analyze your website, optimize its content, and improve search engine rankings for your organization.
Learn more: http://www.lynda.com/SEO-training-tutorials/1469-0.html
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
4. What is Search Engine
Optimization?
SEO is the process of improving the visibility of a web
site or a web page in search engine via the “natural” or
“unpaid” search results.
SEO is about making small modifications to the parts of
your website.
4
5. What is the need for Search
Engine Optimization?
5
7. Keyword Research
Keyword phrase research involves identifying a group of
keyword phrases that will be used in optimization.
This step is critical and requires a considerable amount
of time to find a good set of phrases.
7
8. Reporting
After establishing your list of targeted keyword phrases,
it is important to understand what the site's starting
position is within the search engines.
Doing so ensures that you know the specific areas that
need work.
After developing a complete picture of the site's starting
position, reporting are set for the SEO plan.
8
9. Page and Content Optimization
Page and content optimization are critical to search
engine’s success.
Content is king in search engine optimization.
In addition to content optimization, other important
optimization tactics are used such as on page
optimization and off page optimization.
9
10. Link Building
Maximize Quality Link Popularity
Link Popularity is the term given to the number of
other sites linking to yours.
In link building, we get inbound links for the website to
increase its link popularity and to get the website into
top of the search results.
10
11. Types of SEO
On Page Optimization
On-page optimization is what can be done on the page
of a website to maximize its performance in the search
engines for target keywords related to the on-page
content.
On-page factors are controlled by coding on website
pages
11
12. Types of SEO Conti..
Off Page Optimization
Off-page optimization is the most important part in search
engines optimization because it gives back links to your
sites and it requires a lot of work on a daily basis.
Include the process of mentioning your website in social
networks, blogs and other websites.
Social media optimization
Social media optimization (SMO) is a set of methods for
attracting visitors to website content by promoting and
publicizing it through social media
12
13. On Page Optimization
Domain Name
A good domain is short, easy to read, easily
memorable.
Example: google.com, bing.com
File Name
Filenames should be short and self descriptive.
Example: viewProfile.html, listProducts.php
13
14.
Linking
Internal Linking
External Linking
Reciprocal Linking
Anchor Text / Link Text and Link Titles
Here's an example: Hold your mouse pointer
over this link to see a link title in action.
<a href="http://www.google.com" title=“This is a
link title">this link</a>
14
16.
Images
Optimize use of Images
Use brief, but descriptive filenames and alt text.
Eg <img src="baby-crying.jpg" alt="Baby Crying" />
Avoid writing extremely lengthy filenames.
Supply alt text when using images as links.
Store images in a directory of their own.
Use commonly supported file.
Custom error pages
Providing custom error pages will be more user
friendly than the default error pages.
Example : http://www.crickees.com/notfound
16
17.
Update frequently
Add new contents often to keep the site on top.
Search engines will give more points for changing
contents.
Dynamic Web Pages The dynamic pages rank higher
in the search engine results.
It is better to dynamically change your web content at
frequent intervals.
17
18. Website Structure
root
Folders & Files
Root folder for the website
Folders and files in the web
site
Web.config
Web.config file for the web
site
Robots.txt
Robots.txt is a file used to
restrict search engine from
indexing the site pages
Sitemap.xml
Sitemap provides the web
site’s map to the search
engine. Which makes it
easy to crawl the pages
18
19. Robots.txt
A file which permits or denies access
to robots or crawlers to areas of your
site.
Place this file in the root directory of
website structure.
Decide on what all pages you want to
be indexed and create a customized
robots.txt accordingly.
19
20.
Robots.txt works likes this:
◦ A robot wants to visit a Web site URL, say
http://www.example.com/welcome.html.
Before it does so, it firsts checks for
http://www.example.com/robots.txt, and
finds:
User-agent: *
Disallow: /
The "User-agent: *" means this section applies
to all robots. The "Disallow: /" tells the robot
that it should not visit any pages on the site.
20
21. Use Sitemap.xml
A Sitemap is an XML file that lists the URLs for
a site.
Sitemap are list of URLs that are available in
our website.
You can visit http://www.xml-sitemaps.com/ to
generate the sitemap of your website.
21
22. Off Page Optimization
Off page SEO is doing things off site to improve your
sites search engine rankings. More links will generally
lead to better search engine rankings.
22
23. Off Page Optimization Factors
Directory Submission
Social Bookmarking
Blogging
Blog Comments
Article Submission
Classifieds Submission
Forum Posting
Press Releases
Video Promotions
Link Building
Social Media
23
24. Submission to Search Engines
Submit your website to the most popular search
engines like :
Google
Yahoo
MSN
Altavista
Alexa
Alltheweb
Lycos
24
25. Google Places for Business
Google Places Business Listing is a crucial starting point to any
Local Search Engine. Google Places is integrated Google Maps,
Google Web searches and other Google products.
25
26. Directory Submission
Submit your websites to the topmost quality directories
like:
DMOZ
Yahoo Directory
ZoomInfo
One Mission
Pegasus
**Many web directories may offer paid listings but don't
go for it.
26
27. Social Bookmarking
Do social bookmarking in popular bookmarking sites like:
Digg
Delicious
StumbleUpon
Jumptag
27
28. Blogging
Write a blog of your own for your website and include
lots of unique content.
Write in other service-related blogs which allow guest
blogging and allow links to your website or service
page.
28
29. Blog Comments
You can also promote your blog/website by posting
comments in other service-related blogs which allow
links in the comments section.
Identify your service related blogs.
Post comments in comment section.
Leave links to your website or service page.
29
30. Article Submission
Write articles of related to your service or product and
submit them to popular article sites like :
Ezinearticles.com
Articlesbase.com
Buzzle.com
Goarticles.com
**This will help you to attain some quality links for your
website and some referral traffic.
30
31. Classifieds Submission
Do some Classifieds Submissions to advertise
your products for free.
Craigslist.org
Quikr.com
ClickIndia.com
OLX.com
Locanto.in
Adoos.in
31
32. Forum Posting
Create a forum/online discussion board of your own and
start a discussion or share topics with your friends.
You can also post/reply to a thread that allow links in
your signature which can be crawled by the search.
32
33. Press Releases
If you are a business/service provider then go for PR
submission in popular PR websites like:
1888pressrelease,
Open PR
Prlog.org
24-7pressrelease.com
**This will help you to publish your site in Google News.
33
34. Video Promotions
You can publish/share your product videos, expert
opinions, and reviews of your product and make them
public like:
Youtube.com
Dailymotion.com.
Metacafe.com
34
35. Link Building
-Exchange links with service-related websites (this is
commonly termed as Thematic Link Exchange).
-Link to internal pages within your site wherever
necessary. This increases your internal link popularity.
35
36. Suggestion
Always keep in mind that you have to be very
careful while implementing these off-page
strategies. You should not spam or overdo it.
Whatever you do, just plan and execute.
Beware of Black-Hats while doing link building.
36
37. Social Media
Social media is more than just blogging and link
building. It is critical from a content marketing and
content marketing standpoint like:
Facebook
Twitter
Linkedin
Google +
37
38. Social Media Optimization
Social media optimization (SMO) is a set of methods for
attracting visitors to website content by promoting and
publicizing it through social media
Social Media Consists of Sites and Application Like
Twitter. FaceBook, MySpace, YouTube, Flicker, yahoo
Groups, Blogs, and LinkedIn for sharing and discussing
information via the internet
38
39. Why is Social media optimization?
Increase Internet Authority
Branding & Brand recall
Increase band visibility
Direct Communication
with prospect user/buyer/seller
Reach to niche audience
Drive more traffic
Latest way of marketing
and promotions
Stand out of the crowd
Back Links
39
40. How to do Social Media
Optimization?
Social Networking
Micro Promotions
Increase band visibility
Video Promotions
Slide Promotions / Case Study Promotions
Blogging
Photo Sharing
Group Participation, Answer and Comment Posting
RSS Promotions
Widgets Promotions
40
42. Social Media Marketing (SMM)
using facebook
Side banner showing the company details such as what
we are, what we do, contact us etc
We can include our new product details - banner
We can publish notes and create groups.
We can put like box in out site.
We can create page for products, organization, celebrity
etc
We can upload photos, post links that direct to our
site/blog.
We can create events like recent activities, upcoming
events etc.
42
43. SMM Using Facebook Conti…
Create advertisements about the new & existing &
upcoming products (adds are paid based on click & rate
/day).
View insight menu consist of daily, monthly, weekly
user details, pageviews, unique page view etc
We can create multiple admin for a page.
We can apply theme for the fan pages based on product
introduction, product description etc.
We can send links, products details to the members,
groups for getting opinion , reviews etc
43
44. Social Media Marketing using
Twitter
Focus on Brand promotions & microblogging (140
characters).
Build strong & powerful relation ship with prospective
customers.
Attractive bio increases popularity .
Educate them with our new product their uses,
advantages etc and create an awareness and necessity
Filling up the page with quick technique & tips.
Use search.twitter.com & twellow.com to find more
users.
We can easily gain followers by following the active
members in twitter.
44
45. SMM using Twitter Conti…
We will get followers by following the followers of
experts, gurus or of our competitors in twitter.
When we follow 100 members we will get atleast 70
followers.
For getting the followers we have to follow many in a
consecutive manner.
We can post a product, link etc and ask for opinion and
reviews.
We can use affiliate marketing & micro blogging.
Create banner about products, organizations etc
We can post promotional codes for products such as
discount coupon, buy 3 get 1 etc
45
46. SMM using Twitter Conti…
Build a personal relation ship with the followers &
create a trustworthiness among them.
Upload genuine photo, company logo or product logo.
Try to be human and give respect the values.
Don’t take the customer directly to the product page.
Give them details description before taking them to the
product page.
The followers want something from us so we always
want to sell some thing more than they expect.
Try to implement cross selling in website (pack include
coke when we buy pizza ).
By following the above techniques we can achieve a good
traffic and sales using twitter.
46
47. Google +
Google Plus content will be efficiently indexed by
Google, it will gain page rank and appear in Google’s
search results
It appears Google Plus posts can retain ranking
indefinitely with some posts over a year old still top of
search result pages.
Google Plus posts allow you capture SERP real estate
as they appear on Google search page results, thus your
audience may find your Google Plus content through a
standard Google search.
Google Plus authorship provides a higher visual
profile in search results.
47
48. Google + Conti…
To manually claim authorship on a page you just use a
rel=author tag linked to your Google Plus profile such as
'abhishek jungi’
Google Plus authorship and the Google Plus social
layer provides a wide range of social signals that may
improve the social media optimisation (SMO) of your
content and SEO.
What appears to be far more important is the interaction
between you and your content and others of a high
authority. Thus if a high authority person shares your
content this will improve your own authority.
The featured link in a Google Plus post will pass page
rank to the page to which it links.
48
49. Google + Conti…
Note there is a no follow for links included in the
body of a Google Plus post, you must use the featured
link.
Links from regular websites to Google Plus content can
also pass page rank authority in the other direction back
to your Google Plus posts and pages.
Finally, the use of hash tags in Google Plus connects
every post to a search on the platform.
49
50. Google + Conti…
Links from regular websites to Google Plus content can
also pass page rank authority in the other direction back
to your Google Plus posts and pages.
Finally, the use of hash tags in Google Plus connects
every post to a search on the platform.
50
51. Social media marketing using
linkedln
We can create group and make others to follow us
We can request for the opinion and suggestion.
We can expose our skill set.
We can follow the companies and make other to follows us
We can create a professional network ask for opinion and
reviews etc.
Increase your visibility.
Improve your connect ability.
Improve your Google Page Rank.
Enhance your search engine results.
Perform blind, “reverse,” and company reference checks.
51
52. SMM using linkedln Conti…
Increase the relevancy of your job search.
Make your interview go smoother.
Gauge the health of a company.
Gauge the health of an industry.
Track startups.
Ask for advice. (LinkedIn Answers)
52
53. Social Media Marketing using
other sites
Faves
We can use faves for promoting new products with
images.
We can invite experts , friends etc
We can ask opinions review about the product , pages etc
We can create adds on faves.
Delicious
We can create & share bookmarks through delicious.
We can create our own network.
We can give tags keywords to the bookmarks that we
shares.
We can share our bookmarks to other social network sites.
53