While Vietnam's advertising market grew 7.6% in 2012, the country faces significant political and economic risks. Television advertising accounts for over 75% of the total advertising market and is expected to continue dominating. Key risks to economic growth include problems in the banking sector like high loan write-offs and slowing GDP growth. The advertising market is projected to grow robustly at 8.3% annually through 2017 despite these macroeconomic challenges.